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Little Rock Chenal 9 IMAX

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Little Rock Chenal 9 IMAX is a B&B Theatres cinema in Little Rock, Arkansas, featuring an IMAX auditorium.

Last updated September 28, 2026

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Overview

Little Rock Chenal 9 IMAX is a movie theater in Little Rock, Arkansas, United States, operated as part of the B&B Theatres circuit. The venue is identified in public records as a cinema location and is associated with the B&B Theatres brand, a family-owned exhibition chain that traces its roots to 1924 and today ranks among the largest theater circuits in the United States. The Chenal 9 IMAX name indicates a nine-screen multiplex equipped with an IMAX auditorium, a premium large-format option that B&B Theatres offers at selected locations. As a local cinema, the site's primary business is the exhibition of first-run films, supported by concessions and, depending on the location, additional entertainment and dining amenities that B&B Theatres has become known for. The theater serves the Little Rock metropolitan area, including the Chenal corridor and surrounding communities in central Arkansas. Its operations, programming, and branding fall under the B&B Theatres corporate umbrella, which is headquartered in Liberty, Missouri, and operates screens across multiple states. B&B Theatres has expanded its concept beyond traditional moviegoing, adding bowling, arcades, full-service dining, and premium formats such as PLF GRAND SCREEN, screenPLAY!, MX4D, and 4DX at various sites. While the specific amenity mix at Little Rock Chenal 9 IMAX is not detailed in the available evidence, the location's IMAX designation positions it as a destination for large-format releases in the Little Rock market. The theater remains an active part of the B&B circuit and contributes to the chain's presence in Arkansas.

History

Little Rock Chenal 9 IMAX is a movie theater in Little Rock, Arkansas, United States. It operates as part of B&B Theatres, a family-owned exhibition chain whose history began in 1924 when Elmer Bills, Sr., bought the Lyric Theatre in Salisbury, Missouri, and founded Bills Theatres. In 1936, the elder Bills hired ten-year-old Sterling Bagby as a concession clerk. Sterling Bagby later served in World War II and, upon returning, married Pauline, a ticket seller from Higbee, Missouri. Together they started the Bagby Traveling Picture Show, screening films in rural Missouri barns, schools, and parks. Their company eventually evolved into a Kansas circuit of drive-in theaters and indoor theaters. Meanwhile, Elmer Bills, Jr., grew up in the business and married Amy, whom he met when both were thirteen. The Bills and Bagby families joined forces in 1980, forming B&B Theatres—the name standing for Bills and Bagby. Over the following decades, B&B Theatres expanded across the Midwest and South, growing into one of the largest theater chains in the United States. As of the company's own published figures, B&B Theatres operates 564 screens at 57 locations across 16 states, including Florida, Georgia, Iowa, Kansas, Minnesota, Missouri, Mississippi, North Carolina, Nebraska, New Jersey, Ohio, Oklahoma, South Carolina, Texas, Virginia, and Washington. The circuit also operates 130 bowling lanes, more than 530 arcade games, and three distinct restaurant brands: Sterling's, Johnnie's Jazz Bar & Grille, and Marquee Bar & Grille. Premium formats include Marquee Suites, PLF GRAND SCREEN, screenPLAY!, MX4D, SCREEN-X, 4DX, MAX RELAX, Lyric, and 21+ auditoriums. Little Rock Chenal 9 IMAX forms part of this circuit in Arkansas. The venue's name indicates a nine-screen multiplex with an IMAX auditorium, serving the Little Rock market. While the exact opening date and development history of this specific location are not provided in the available evidence, it operates under the B&B Theatres brand and contributes to the chain's presence in central Arkansas. The theater offers first-run film exhibition and, consistent with B&B Theatres' broader strategy, may include additional amenities such as expanded food and beverage options or entertainment offerings, though these are not confirmed for this site in the evidence.

  • 1980

    Bills and Bagby families join forces to form B&B Theatres.

  • 1936

    Sterling Bagby is hired as a concession clerk at age ten.

  • 1924

    Elmer Bills, Sr., buys the Lyric Theatre in Salisbury, Missouri, founding Bills Theatres.

Products and positioning

Local multiplex cinema within the B&B Theatres circuit, offering IMAX large-format presentations.

  • Movie tickets

  • IMAX screenings

  • Concessions

Sources4 sources

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