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Little Mermaid

Retailer / private label

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Japanese bakery chain selling freshly baked bread, with stores in Japan and overseas.

Last updated September 11, 2026

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Overview

Little Mermaid is a Japanese bakery chain. Its name is derived from the fairy tale "The Little Mermaid," and its first store opened in 1972. It operates in-store outlets within supermarkets and shopping centers as well as street-front stores, and it also operates overseas in Hong Kong, Shanghai, and Thailand.

History

The name of the store is derived from the fairy tale "The Little Mermaid." Its history is unexpectedly long, and the first store was born in 1972. At that time, freshly baked bread shops were still rare, and the bread they baked gained a good reputation, and the circle of freshly baked bread spread nationwide. Hit products including English bread and walnut bread, as well as sweets such as Danish pastries, which are a specialty, were also born. Little Mermaid operates in-store outlets in supermarkets and shopping centers, and street-front stores suited to residential and office districts. Overseas, "Little Mermaid" operates in Hong Kong, Shanghai, and Thailand.

Products and positioning

A bakery aiming to be a place anyone can casually drop by, where delicious bread can be bought as part of everyday life.

  • English bread

  • Walnut bread

  • Danish pastries

  • Stone-oven baked bread

  • Low-temperature fermented French bread

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