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Listrak

Listrak is a cross-channel personalization and marketing automation platform for email, SMS, push, web, in-store and emerging channels.

Last updated September 11, 2026

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Overview

Listrak describes itself as a cross-channel personalization platform that delivers personalized experiences across Email, SMS, Push, Web, In-Store and emerging channels like RCS from a single platform. Its platform captures behavioral signals across browsing, purchases, messaging, and engagement to create a unified customer profile in real time, supporting personalization, segmentation, and marketing decisions. The company states it was established in 1999, serves top retailers and brands, and has 200+ employees nationwide. Its headquarters is listed as Lititz, PA, with an additional office in Greater Philadelphia, PA.

History

Listrak states it was established in 1999. Its careers page describes the company as serving top retailers and brands with 200+ employees nationwide. The contact page lists its headquarters in Lititz, PA, and an additional office in Greater Philadelphia, PA.

Products and positioning

The cross-channel personalization platform; one platform, one customer view, personalized engagement everywhere.

  • Listrak Data Platform

  • Listrak Intelligence

  • Journey Orchestration

  • Experience Builder

  • Reporting & Analytics

  • Integrations

  • Email Marketing

  • Mobile Marketing

  • RCS Messaging

  • Push Notifications

  • Product Recommendations

  • Onsite Popups & Personalization

  • Paid Media & Social Audiences

Sources4 sources

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