Liliani

Liliani, which presents itself online as Magazine Liliani, is a Brazilian e-commerce retailer focused on home and consumer goods. Its storefront organizes merchandise into broad categories such as furniture (Móveis), small appliances (Eletroportáteis), major appliances (Eletrodomésticos), televisions and electronics (TVs & Eletrônicos), and smartphones. The assortment shown on its homepage includes beds, TV panels, wardrobes, fans, freezers, semi-automatic washing machines and washing machines, indicating a mass-market positioning aimed at furnishing and equipping Brazilian households. The brand operates primarily through its own website, liliani.com.br, where it runs weekly promotions and installment-based pricing typical of Brazilian retail. Product listings display prices in Brazilian reais with interest-free installments and small discounts for cash payment, a common commercial format in Brazil. The retailer carries third-party brands alongside its own retail identity, including names such as Unibox, DJ Móveis, Cadence, Philco, Wanke and Consul, suggesting a multi-brand marketplace or curated reseller model rather than a single-brand manufacturer. Public information about the company's corporate structure, founding date and ownership is limited in the available evidence. The official website and a Wikidata entry exist, but the supplied snippets do not disclose headquarters, founders or parent company details. As a result, this dossier treats Liliani as an active Brazilian online retail brand in the home goods and consumer electronics space, with its identity anchored in the Magazine Liliani storefront and its website domain.

The available evidence does not provide a detailed corporate history for Liliani. The brand appears in public sources primarily through its e-commerce website, liliani.com.br, which operates under the name Magazine Liliani. The site functions as an online department store for home and consumer electronics, featuring weekly offers and installment pricing. A Wikidata entry (Q132830593) exists for the entity, but the supplied snippet contains no historical narrative. Consequently, the brand's early history, founding year and ownership changes cannot be documented from the evidence at hand. What can be stated is that Liliani is an active Brazilian online retail operation in the home goods and appliance sector, selling both third-party brands and its own retail presentation.

Mass-market Brazilian online retailer of home goods and consumer electronics.

• Móveis Unibox Ley Esmeralda Molas Ensacadas Solteiro 88X188X63

  Single bed with pocket springs, priced at R$ 590.00 or R$ 560.50 with 5% cash discount.

• Painel para TV DJ Móveis Lexus Freijo/OffWhite

  TV panel priced at R$ 629.00 or R$ 597.55 with 5% cash discount.

• Ventilador de Mesa Cadence VTR410 Turbo 6 Pás 40cm

  Table fan priced at R$ 99.00 or R$ 94.05 with 5% cash discount.

• Guarda-Roupa Taurus 6 Portas e 3 Gavetas Nature/champanhe

  Wardrobe priced at R$ 999.00 or R$ 949.05 with 5% cash discount.

• Freezer Philco Horizontal 199 Litros PFH205B

  Chest freezer priced at R$ 1,999.00 or R$ 1,899.05 with 5% cash discount.

• Tanquinho Wanke 10kg Semiautomático Comfort LWBE100T

  Semi-automatic washing machine priced at R$ 479.00 or R$ 455.05 with 5% cash discount.

1. 1Magazine Liliani | Faz parte da sua vidaliliani.com.br
2. 2Wikidata entry Q132830593wikidata.org