Lighthouse Studio, Inc.
Japanese digital media company operating the game guide site Kamigame, the e-commerce recommendation service Kaubel, influencer marketing agency LIT LIVE, and VTuber production Uraoji Game Company.
Last updated September 28, 2026
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Overview
Lighthouse Studio, Inc. (株式会社Lighthouse Studio) is a Japanese digital media company focused on game-related content, e-commerce recommendation, influencer marketing, and VTuber production. It was established on November 1, 2017, as a subsidiary of CARTA HOLDINGS under the name VOYAGE Lighthouse Studio, and renamed Lighthouse Studio on January 1, 2022. The company is headquartered in Tokyo, having moved to Shibuya Scramble Square in May 2019 and then to Toranomon Hills Station Tower in December 2023. The company's flagship service is Kamigame (神ゲー攻略), a comprehensive game information site launched in 2015 that has grown to exceed 100 million monthly page views, making it one of Japan's largest game media platforms. Kamigame provides walkthroughs, reviews, news, and video content for a wide range of game titles. In April 2022, Lighthouse Studio launched Kaubel, an e-commerce recommendation service that helps users find optimal products through expert and staff writer reviews. In September 2023, it launched LIT LIVE, an influencer marketing business centered on micro-influencers and game streamers to foster game fan communities. In January 2025, the company expanded internationally with GameTrek, an English-language game guide site specializing in globally popular titles. In November 2025, it established Uraoji Game Company (ウラロジゲームカンパニー), a next-generation VTuber agency combining game commentary with intellectual content such as serious analysis, verification, art knowledge, and unique professional perspectives. The agency debuted five VTubers in August 2026, with character designs by notable artists. Lighthouse Studio also operates casting services for advertisements and VTuber-related merchandise sales. The company is a subsidiary of CARTA HOLDINGS, which became a joint venture between NTT Docomo and Dentsu Group. Lighthouse Studio continues to expand its portfolio across media, commerce, marketing, and virtual entertainment, positioning itself at the intersection of gaming culture and digital innovation.
History
Lighthouse Studio traces its origins to the launch of the game information site Kamigame (神ゲー攻略) in 2015. The site quickly grew into one of Japan's largest game media platforms, surpassing 100 million monthly page views. On November 1, 2017, the company was established as VOYAGE Lighthouse Studio, a subsidiary of CARTA HOLDINGS. In May 2019, the office moved to Shibuya Scramble Square. On January 1, 2022, the company changed its name to Lighthouse Studio, Inc. In April 2022, it launched Kaubel, an e-commerce recommendation service. In September 2023, it launched LIT LIVE, an influencer marketing business. In December 2023, the office relocated to Toranomon Hills Station Tower. In January 2025, the company launched GameTrek, an English-language game media site, and in November 2025, it established the VTuber production Uraoji Game Company (ウラロジゲームカンパニー). The VTuber agency debuted its first five talents in August 2026. Throughout its history, Lighthouse Studio has expanded from a game guide site into a diversified digital media company encompassing e-commerce, influencer marketing, and virtual entertainment.
Launched the game information site Kamigame (神ゲー攻略)
Established as VOYAGE Lighthouse Studio, a subsidiary of CARTA HOLDINGS
Moved office to Shibuya Scramble Square
Changed company name to Lighthouse Studio, Inc.
Launched Kaubel, an e-commerce recommendation service
Launched LIT LIVE, an influencer marketing business
Moved office to Toranomon Hills Station Tower
Launched GameTrek, an English-language game media site
Established VTuber production Uraoji Game Company (ウラロジゲームカンパニー)
Uraoji Game Company debuted its first five VTubers
Products and positioning
A digital media company leveraging game content, e-commerce, and influencer marketing to engage gaming communities in Japan and globally.
Kamigame (神ゲー攻略)
A comprehensive game information site launched in 2015, providing walkthroughs, reviews, news, and video content. It exceeds 100 million monthly page views.
Kaubel
An e-commerce recommendation service launched in April 2022 that helps users find optimal products through expert and staff writer reviews.
LIT LIVE
An influencer marketing business launched in September 2023, centered on micro-influencers and game streamers to foster game fan communities.
GameTrek
An English-language game guide site launched in January 2025, specializing in globally popular game titles with articles by expert writers.
Uraoji Game Company (ウラロジゲームカンパニー)
A next-generation VTuber agency established in November 2025, combining game commentary with intellectual content such as serious analysis, verification, art knowledge, and unique professional perspectives. It debuted five VTubers in August 2026.
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