LifeStyle
LifeStyle is an Australian pay-television channel focused on food, homes, property, travel, leisure and real-life lifestyle programming.
Last updated August 31, 2026
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Overview
LifeStyle is an Australian subscription television channel and programming brand operated by Foxtel. It was launched by XYZnetworks on 1 September 1997 as The LifeStyle Channel, targeting viewers interested in practical and aspirational non-fiction programming rather than scripted entertainment. Its editorial territory has included food and wine, home improvement, gardening, real estate, shopping, travel, leisure, personal relationships and real-life drama. Over time, the channel became one of the most recognizable lifestyle-oriented brands in the Australian pay-TV market. The service developed around a mixture of locally produced programs and international acquisitions. Its Australian commissions have included property and renovation formats such as Selling Houses Australia, Grand Designs Australia and Love It or List It Australia, as well as food and entertainment programs associated with the broader LifeStyle network. The schedule has also carried internationally established formats including Grand Designs, Location, Location, Location, Relocation, Relocation, River Cottage, Antiques Roadshow and Bargain Hunt. This combination allowed the brand to connect practical advice with aspirational viewing, while also giving Foxtel a platform for Australian versions of familiar global formats. LifeStyle expanded beyond its main channel through a family of related networks. Lifestyle FOOD launched on 14 March 2004 with a focus on cooking, food culture, restaurants and drink. Lifestyle HOME launched on 1 March 2010 as the successor to the HOW TO Channel, concentrating on renovation, gardens, interiors and property investment. Lifestyle YOU launched on 11 November 2009 with inspirational, relationship, women's health and wellness programming, but closed on 11 October 2017, after which much of its content moved to the principal LifeStyle channel and Fox Arena. In 2019, Foxtel Networks placed Fox Arena within the broader LifeStyle group for organizational purposes, although Fox Arena retained its own identity and entertainment-led programming. A high-definition simulcast launched on Austar and Foxtel on 1 March 2011. The LifeStyle channels received a unified visual identity and logo refresh on 19 September 2016, followed by another brand refresh in November 2019. These changes supported the presentation of LifeStyle as a coordinated network family rather than only a single linear channel. In 2024, Foxtel's Hubbl division introduced a LifeStyle-branded streaming service separate from the company's other video-on-demand products. The dedicated service was retired in February 2026, with most of its content moved to Binge, Foxtel's broader general-entertainment streaming service. The LifeStyle linear channel and associated network brands remain the core expression of the brand in the supplied reference material. The brand's present value lies in its recognizable programming categories, Australian commissions and relationship with Foxtel's subscription television and streaming ecosystem.
History
LifeStyle began broadcasting in Australia on 1 September 1997, when XYZnetworks launched The LifeStyle Channel as a pay-TV service centered on non-fiction programming. Its subject matter covered everyday and aspirational interests such as cooking, gardening, home improvement, property, travel, shopping, leisure and real-life stories. The channel's format gave it a broad remit within subscription television: it could combine practical instructional programs with property competitions, renovation series, food formats and internationally acquired factual entertainment. The brand expanded into a network family during the 2000s and 2010s. Lifestyle FOOD launched on 14 March 2004 and specialized in cooking, restaurants, drinks and food culture. Lifestyle YOU followed on 11 November 2009 as part of Foxtel's Next Generation service launch, offering inspirational, relationship, women's health and wellness programming. On 1 March 2010, Lifestyle HOME replaced the HOW TO Channel and became the home of renovation, gardening, interiors and property-investment content. The group therefore covered several adjacent areas while retaining a common LifeStyle association. The main channel added a high-definition simulcast on Austar and Foxtel on 1 March 2011. Its original commissions included Selling Houses Australia, Grand Designs Australia, Love It or List It Australia and a range of food and real-life programs. Lifestyle FOOD carried programs including The Great Australian Bake Off, Come Dine with Me Australia, Paddock to Plate, River Cottage Australia, Planet Cake and Great BBQ Challenge. Lifestyle HOME developed original programming such as Deadline Design and Tiny House Australia. The wider group also hosted local versions of international formats, including Wife Swap and Embarrassing Bodies on Lifestyle YOU. LifeStyle's programming strategy combined original Australian production with acquisitions. International titles associated with the service included Grand Designs, Property Ladder, Location, Location, Location, Relocation, Relocation, Antiques Roadshow, Bargain Hunt, River Cottage and Extreme Fishing with Robson Green. Australian productions broadened the channel's local relevance and included The Great Australian Bake Off, The Repair Shop Australia and Gogglebox Australia, the latter produced in partnership with Network 10 according to the reference material. Lifestyle YOU closed on 11 October 2017. Much of its programming moved to the main LifeStyle channel and Fox Arena. In 2019, Foxtel Networks reorganized its channel groupings and placed Fox Arena within the LifeStyle group, although Fox Arena continued to use its own brand and retained a focus on reality and pop-culture programming. The LifeStyle channels were visually refreshed with unified logos on 19 September 2016, followed by another brand refresh in November 2019. The brand later extended into streaming. In 2024, Foxtel's Hubbl division launched a LifeStyle-branded streaming service independent of its other video-on-demand services. That dedicated service was retired in February 2026, with most of its content transferred to Binge. The channel's history therefore reflects the wider evolution of Australian pay television: from a single linear factual channel, to a specialized network family, and then to a brand participating in an aggregated streaming environment.
- 2026
Dedicated streaming service retired
[1]The dedicated service is retired and most content moves to Binge.
- 2024
LifeStyle streaming service launches
[1]Hubbl introduces a dedicated LifeStyle-branded streaming service.
- 2019
LifeStyle group reorganized
[1]Fox Arena is placed within the LifeStyle group while retaining its separate brand.
- 2017
Lifestyle YOU closes
[1]The channel closes and much of its programming moves to LifeStyle and Fox Arena.
- 2016
Unified channel branding introduced
[1]All LifeStyle channels receive a visual refresh and unified logos.
- 2011
High-definition simulcast begins
[1]A LifeStyle HD simulcast launches on Austar and Foxtel.
- 2010
Lifestyle HOME launches
[1]Lifestyle HOME replaces the HOW TO Channel and focuses on homes, gardens, renovations and property.
- 2009
Lifestyle YOU launches
[1]Lifestyle YOU launches with inspirational, relationship, women's health and wellness programming.
- 2004
Lifestyle FOOD launches
[1]The LifeStyle family expands with a dedicated food, drink and restaurant-culture channel.
- 1997
The LifeStyle Channel launches
[1]XYZnetworks launches The LifeStyle Channel in Australia on 1 September.
Products and positioning
A practical and aspirational Australian pay-TV brand built around factual lifestyle entertainment, including homes, property, food, travel and real-life stories.
Pay television channel · 1997
LifeStyle
The flagship Australian LifeStyle channel broadcasts factual and reality programming about homes, property, food, travel, leisure and real-life experiences. It combines Australian originals with acquired international formats and serves as the central channel for the LifeStyle network identity.
Food television channel · 2004
Lifestyle FOOD
Lifestyle FOOD is a LifeStyle-family channel dedicated to food, cooking, drink, restaurants and culinary culture. Its associated original programming has included The Great Australian Bake Off, Come Dine with Me Australia, Paddock to Plate, River Cottage Australia, Planet Cake and Great BBQ Challenge.
Home and property television channel · 2010
Lifestyle HOME
Lifestyle HOME focuses on home improvement, gardening, renovation, interiors and property investment. It launched as the replacement for the HOW TO Channel and has been associated with programs such as Deadline Design and Tiny House Australia.
Lifestyle television channel · 2009
Lifestyle YOU
Lifestyle YOU was an inspirational and wellness-oriented network covering relationships, women's health and personal improvement. It carried local versions of programs including Wife Swap, Embarrassing Bodies and Eat Yourself Sexy before closing in 2017.
Streaming video service · 2024
LifeStyle streaming service
Hubbl introduced a dedicated LifeStyle-branded streaming service in 2024, separate from Foxtel's other video-on-demand services. The service was retired in February 2026, with most of its content moved to Binge.
Marketing campaigns
- 2019Second LifeStyle brand refresh
Australia
A further LifeStyle brand refresh took place in November 2019 as Foxtel continued to organize its specialist channel portfolio.
Outcome. The brand continued as a coordinated network identity while individual associated channels retained distinct programming roles.
- 2016Unified LifeStyle channel identity refresh
Australia
The LifeStyle channels adopted a coordinated visual identity and unified logos to present the network as a connected family of specialist factual services.
Outcome. The refresh strengthened consistency across the main LifeStyle, food and home-oriented channel brands.
Brand decisions
2026
Retire the standalone LifeStyle streaming serviceStrategyBackground
Foxtel's streaming distribution strategy shifted toward broader aggregation through Binge.
Action taken
The LifeStyle-branded streaming service was retired in February 2026 and most of its programming was moved to Binge.
Aftermath
LifeStyle content continued within a broader general-entertainment streaming destination rather than a standalone branded service.
2024
Launch a dedicated LifeStyle streaming serviceProduct launchBackground
Foxtel's Hubbl division expanded the LifeStyle brand beyond linear subscription television.
Action taken
A LifeStyle-branded streaming service was launched independently from Foxtel's other video-on-demand services.
Aftermath
The standalone service was later retired, with most content moved to Binge.
2019
Place Fox Arena within the LifeStyle groupStrategyBackground
Foxtel Networks reorganized its channel groups around related audience and programming categories.
Action taken
Fox Arena was administratively placed under the LifeStyle group while continuing to use its own branding and programming identity.
Aftermath
The LifeStyle group encompassed a wider range of reality and pop-culture programming without eliminating Fox Arena's separate market identity.
2017
Close Lifestyle YOU and redistribute programmingStrategyBackground
Foxtel reviewed the role of the LifeStyle network's specialist channels.
Action taken
Lifestyle YOU closed on 11 October 2017, with much of its programming moved to the main LifeStyle channel and Fox Arena.
Aftermath
The network became more concentrated around the principal LifeStyle service and selected sister channels.
2010
Replace the HOW TO Channel with Lifestyle HOMEGeneration changeBackground
Foxtel's channel portfolio included a home-improvement and property programming category that was previously represented by the HOW TO Channel.
Action taken
Lifestyle HOME launched on 1 March 2010 as the replacement channel, aligning the service with the broader LifeStyle network.
Aftermath
The LifeStyle family gained a dedicated home and property identity.
Recent events
- 2026
Dedicated LifeStyle streaming service is retired[1]
Other
The dedicated LifeStyle streaming service was retired in February 2026, with most content moved to Binge.
- 2026
Standalone LifeStyle streaming service is retired[1]
Product generation
The dedicated LifeStyle streaming product was retired in February 2026, with most of its content moved to Binge.
- 2024
LifeStyle-branded streaming service launches through Hubbl[1]
Product launch
Foxtel's Hubbl division introduced a LifeStyle-branded streaming service separate from its other video-on-demand services.
- 2024
Dedicated LifeStyle streaming service launches through Hubbl[1]
Product launch
Foxtel's Hubbl division introduced a standalone LifeStyle streaming service separate from the company's other video-on-demand services.
- 2019
Foxtel reorganizes the LifeStyle network group[1]
Other
Foxtel Networks placed Fox Arena within the LifeStyle group, while leaving Fox Arena's separate brand and programming identity intact.
- 2019
LifeStyle receives another brand refresh[1]
Campaign
The LifeStyle brand family underwent a further identity refresh in November 2019.
- 2019
LifeStyle brand receives a second visual refresh[1]
Campaign · Other
Foxtel refreshed the LifeStyle brand identity again in November 2019.
- 2017
Lifestyle YOU closes[1]
Other
Lifestyle YOU ceased broadcasting on 11 October 2017, with much of its programming transferred to LifeStyle and Fox Arena.
- 2016
LifeStyle network receives unified visual refresh[1]
Campaign · Other
All LifeStyle channels adopted a refreshed visual identity and unified logos on 19 September 2016.
- 2016
LifeStyle network adopts unified visual identity[1]
Campaign · Other
The LifeStyle channels introduced coordinated logos and refreshed on-air presentation in September 2016.
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Sources5 sources
- 1Lifestyle (Australian TV channel)en.wikipedia.org
- 2生活方式服务获得视觉标识更新en.wikipedia.org
- 3EaseMyTrip collaborates with Lifestyle to provide additional incentives to customersequitybulls.com
- 4Fastrack unveils its new laptop collection | Indiablooms - First Portal on Digital News Managementindiablooms.com
- 5Lifestyle announces the biggest sale of season; offers up to 50% offfreepressjournal.in
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