LifeCovered
A boutique life insurance broker in New Zealand offering tailored insurance advice.
Last updated September 1, 2026
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Overview
LifeCovered is a registered financial advice provider founded in Hamilton in 2018. It helps families, professionals, and business owners across New Zealand protect their income, health, and family. The company is not tied to any insurer and offers unbiased advice.
History
LifeCovered was founded in Hamilton in 2018 by Willi Olsen, who started his career in banking and insurance in Scandinavia. The company was established after his own family was caught without protection when it mattered most. LifeCovered is a registered financial advice provider and is not tied to any insurer.
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