Life is Good
Apparel brand promoting an optimistic outlook on life
Last updated August 31, 2026
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Overview
Life Is Good is an American apparel company founded by brothers Bert and John Jacobs in 1989, headquartered in Boston. The brand is known for T-shirts, hats, and other apparel featuring optimistic graphics and slogans, and is committed to charitable causes.
Products and positioning
Mid-range casual apparel, spreading positive energy
Product categories. T-shirts · Hats · Accessories
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