Life360
Life360 is a location-sharing and family-safety technology brand centered on a mobile app for coordinating people, places, vehicles, and belongings.
Last updated August 31, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Life360 is an American consumer technology brand operated by Life360, Inc. Its principal product is a mobile application that combines location sharing, family communication, geofenced place alerts, driving assistance, and safety services. The service is designed around private groups called Circles, allowing relatives, caregivers, friends, or other invited participants to view one another’s locations and exchange messages within defined groups. This family-oriented positioning distinguishes Life360 from general-purpose social networks and from device-native location tools such as Apple’s Find My. The company was founded in 2007 by Chris Hulls and Alex Haro. Its early development was supported by recognition in Google’s 2008 Android Developer Challenge, followed by venture funding that included investment associated with Facebook and Google. The application first became available through the Android marketplace in 2009. During its early expansion, Life360 emphasized the practical use of mobile location technology for family coordination, emergency communication, and awareness of arrivals and departures. The company reported rapid user growth in 2013, when it also expanded international support and entered an integration arrangement with BMW’s ConnectedDrive platform. The service’s core functions include real-time or near-real-time location sharing, Circle-based permissions, Places based on geofences, and premium subscriptions. Places can notify members when someone enters or leaves a selected location, while premium offerings have included emergency assistance, roadside support, enhanced location history, identity or device protection, and access to live safety advisers. In 2016, Life360 added technology intended to detect serious vehicle crashes through smartphone telematics and trigger contact with emergency responders. The company has also developed a broader safety ecosystem through partnerships and acquisitions. Life360’s expansion has included the 2016 acquisition of Couple, a private messaging application; a 2019 acquisition of ZenScreen, a screen-time and digital-wellbeing application; and the 2021 agreement to acquire Tile, a brand specializing in Bluetooth item trackers. Tile expanded Life360’s proposition from tracking people and vehicles to locating keys, bags, luggage, and other possessions. The company has also partnered with organizations such as BMW and ADT, extending its services into connected vehicles and security-related offerings. Life360 became publicly traded on the Australian Securities Exchange in 2019 under the symbol 360. The listing supported international growth and the development of insurance, home-security, and automotive-related products. The company operates a freemium model, combining a free core app with paid plans and services. Its user base has included families, caregivers, drivers, and people seeking a unified way to manage personal safety and belongings across connected devices. The brand has also faced substantial privacy and safety criticism. Reporting has questioned the implications of parents monitoring teenagers and adults through continuous location sharing, and investigations have alleged that precise location information was supplied to data brokers. Life360 later said it had stopped selling that type of location data. Tile and other tracking products have additionally been criticized because legitimate item-finding tools can be misused for stalking. In 2023, stalking victims filed a proposed class-action lawsuit involving Tile, Life360, and Amazon. These controversies have made privacy controls, consent, transparency, and safeguards against non-consensual tracking central reputational issues for the brand.
History
Life360 began in 2007, when Chris Hulls and Alex Haro founded the company to build consumer services around mobile location awareness. Early support came from Google’s Android Developer Challenge, where Life360 received a grant in 2008. The application entered the Android marketplace in 2009. Its initial concept was a private, family-centered social network: invited members could share their locations, communicate, and coordinate around everyday places without exposing that information publicly. The company expanded its financing and user base during the early 2010s. In 2013, it announced global support and entered an agreement with BMW to connect Life360 location functions with ConnectedDrive telematics and navigation services. That year, the company reported more than 40 million registered users and introduced Circles, a permissions structure that allowed people to maintain separate groups for relatives, caregivers, or other communities. Places added geofenced notifications for arrivals and departures, making the app useful for routine family coordination. Life360 subsequently broadened its safety proposition. In 2016, it introduced a telematics feature designed to detect vehicle crashes through smartphones and help contact emergency responders. It also acquired Couple, a private messaging application, bringing additional communication capabilities into its portfolio. In 2018, ADT announced ADT Go, a partnership that used Life360’s location and family-safety capabilities alongside ADT’s security infrastructure. The company pursued a public-market funding strategy in 2019, listing on the Australian Securities Exchange under the ticker 360. The listing proceeds were intended to support international expansion and the development of home-security and insurance-related products, including motor-vehicle insurance. Later that year, Life360 acquired ZenScreen, a digital-wellbeing application focused on screen-time behavior, and reported more than 27 million monthly active users by December. In 2021, Life360 agreed to acquire Tile for $205 million. Tile’s Bluetooth trackers enabled the combined business to address physical possessions as well as people, vehicles, and locations. Life360 subsequently worked toward integrating Tile accounts and trackers into its service. The app has also introduced privacy-oriented features such as Bubbles, which allow a user to share an approximate location within a configurable area for a limited period while retaining selected safety and messaging functions. Growth has been accompanied by criticism. Commentators have argued that continuous location monitoring can become coercive or emotionally abusive when used by parents or partners without meaningful consent. Privacy reporting has also questioned Life360’s sharing of precise location data with data brokers. The company’s stated response was that it no longer sold that type of data. In addition, Tile and similar trackers have been associated with stalking and other forms of unwanted surveillance. A proposed lawsuit filed in 2023 named Tile, Life360, and Amazon and alleged negligence, defective design, unjust enrichment, intrusion, and privacy-law violations. These disputes have placed consent, data governance, abuse prevention, and user controls at the center of Life360’s ongoing public scrutiny.
- 2021
Tile acquisition agreement
[1]Life360 agreed to acquire Tile, adding Bluetooth asset tracking to its connected-safety ecosystem.
- 2019
Australian Securities Exchange listing
[1]Life360 listed on the ASX under ticker 360.
- 2019
ZenScreen acquisition
[1]Life360 acquired ZenScreen to extend its family technology portfolio into digital wellbeing.
- 2016
Crash detection introduced
[1]Life360 added smartphone-based telematics intended to detect crashes and initiate emergency assistance.
- 2016
Couple acquisition
[1]Life360 acquired the Couple private messaging application.
- 2013
Global expansion and BMW integration
[1]Life360 announced global support and agreed to connect its location services with BMW ConnectedDrive.
- 2013
Circles launches
[1]Circles enabled users to maintain separate location-sharing groups with distinct membership permissions.
- 2009
Android application release
[1]The Life360 app became available through the Android marketplace.
- 2008
Android Developer Challenge recognition
[1]Life360 received a grant after winning recognition in Google’s Android Developer Challenge.
- 2007
Life360 is founded
[1]Chris Hulls and Alex Haro founded Life360 as a consumer location-technology company.
Products and positioning
A family-oriented safety and coordination platform that connects people, vehicles, places, and personal belongings through location technology.
Location-sharing and family safety · 2009
Life360 app
The flagship mobile application lets invited users share locations, communicate in groups, coordinate around places, request assistance, and access safety services. It is structured around private Circles rather than a public social feed, with controls that let members choose which groups can see their location.
Group location sharing · 2013
Circles
Circles are private groups within the Life360 service. A user can create distinct groups for family members, caregivers, friends, or teams, and location visibility is restricted according to group membership. This structure is intended to make location sharing more selective than a single all-purpose network.
Geofencing
Places
Places are user-defined geofences around locations such as homes, schools, workplaces, or regular destinations. The service can notify permitted Circle members when someone enters or leaves a Place, supporting routine coordination and safety check-ins.
Roadside and driving safety · 2016
Driver Protect
Driver Protect refers to premium driving and assistance capabilities associated with Life360. Offerings have included emergency roadside support and crash-related services, extending the brand beyond location display into incident response and vehicle safety.
Bluetooth item tracking
Tile
Tile is Life360’s connected-item tracking business. Tile trackers use Bluetooth and associated mobile-device networks to help users locate belongings such as keys, bags, luggage, and other possessions. Integration with Life360 broadens the platform’s coverage from people and vehicles to physical assets.
Digital wellbeing
ZenScreen
ZenScreen is a screen-time management application acquired by Life360 in 2019. It was designed to help individuals and families observe digital habits and establish more balanced device-use routines.
Controversies
2023
Proposed stalking-related class action
Stalking victims filed a proposed lawsuit involving Tile, Life360, and Amazon, alleging that tracking products could be misused for stalking and asserting negligence, defective-design, intrusion, unjust-enrichment, and privacy-related claims.
Location-data monetization criticism
Privacy reporting alleged that Life360 supplied precise user-location information to data brokers. Life360 later stated that it had stopped selling that type of data, while the episode intensified scrutiny of consent, anonymization, and data-broker practices.
Concerns about coercive family monitoring
Commentary has argued that Life360’s location-sharing tools can be used to monitor teenagers and adults in ways that resemble emotional abuse when consent and personal boundaries are weak.
Marketing campaigns
- 2018ADT Go partnership
United States
ADT announced ADT Go in partnership with Life360, positioning Life360’s family location and safety functions as part of a broader protection service that operated beyond the home.
Outcome. The partnership extended Life360’s distribution and connected it with ADT’s established security infrastructure.
Brand decisions
2021
Acquisition of TileM&ABackground
Life360 wanted to extend its location platform beyond people, vehicles, and places to include everyday physical belongings.
Action taken
Life360 agreed to acquire Tile and later pursued integration between Tile trackers and Life360 accounts and services.
Aftermath
The transaction expanded Life360’s addressable use cases while also bringing additional scrutiny over the misuse of tracking technology.
Acquisition price. $205 million (2021)
2019
Public listing to fund international and adjacent-category expansionStrategyBackground
Life360 sought capital to grow internationally and develop offerings related to home security, home insurance, and motor-vehicle insurance.
Action taken
The company listed on the Australian Securities Exchange under ticker 360.
Aftermath
The listing established Life360 as a publicly traded company and supported its broader safety-ecosystem strategy.
ASX listing proceeds. AU$145.4 million raised (2019)
- Development of approximate-location sharing through BubblesStrategy
Background
The company faced criticism that continuous, precise location sharing could create privacy and family-boundary problems.
Action taken
Life360 introduced Bubbles, allowing users to share an approximate location within a configurable radius for a limited time while retaining selected communication and safety features.
Aftermath
The feature provided a more privacy-preserving sharing option, although broader concerns about consent and monitoring remained.
Recent events
- 2022
Life360 introduces subscription and platform expansion[4]
Product launch
The company continued consolidating its Life360, Tile and safety offerings around recurring memberships and connected hardware.
- 2021
Life360 agrees to acquire Tile[1]
M&A
Life360 agreed to acquire Tile, expanding its connected-safety proposition into Bluetooth tracking for physical belongings.
- 2021
Life360 completes acquisition of Tile[4]
M&A
Life360 acquired Tile to add Bluetooth item finding and connected-device capabilities to its family-safety platform.
- 2019
Life360 lists on the Australian Securities Exchange[1]
Other
Life360 completed an ASX listing under the symbol 360, raising capital for global growth and insurance and security initiatives.
- 2019
Life360 acquires ZenScreen[1]
M&A
The company acquired ZenScreen, an application focused on helping families manage screen-time habits.
- 2019
Life360 acquires Jiobit[4]
M&A · Product launch
The company acquired Jiobit, expanding from smartphone location sharing into dedicated GPS tracking hardware.
- 2018
ADT introduces ADT Go with Life360[1]
Campaign
ADT announced a Life360 partnership for ADT Go, extending safety and protection services beyond the home.
- 2016
Life360 adds crash detection[1]
Product launch
The app gained telematics functionality intended to identify vehicle crashes and contact emergency-response services.
- 2016
Life360 acquires Couple[1]
M&A
Life360 acquired Couple, a private messaging application developed in Mountain View.
- 2013
Life360 announces BMW ConnectedDrive integration[1]
Other
Life360 agreed to integrate its location services with BMW ConnectedDrive telematics and navigation features.
Showing the 10 most recent.
Sources9 sources
- 1Life360en.wikipedia.org
- 2Life360 official websitelife360.com
- 3Life360 addresses location-data privacy concernsthemarkups.org
- 4Life360 introduces subscription and platform expansioninvestors.life360.com
- 5軟銀賣掉71.5%台積電持股！轉抱美國金融巨頭news.tvbs.com.tw
- 6Jiobit launches an improved version of its kid (or pet) tracker, the Jiobit Next | TechCrunchtechcrunch.com
- 7Life360 Acquires Leading Screen Time App ZenScreen, Unveils Enhanced Benefitsdigitalmedianet.com
- 8Life360 Appoints Tile's Kirsten Daru As New General Counsel and Chief Privacy Officerprnewswire.com
- 9Life360 Launches First-Ever Safety Membership for Familiesdigitalmedianet.com
Cite this profile: Cite the canonical profile. /brand-wiki/life-360 · Editorial policy · How profiles are compiled