Lick Me I'm Delicious

Lick Me I'm Delicious, often abbreviated as LMID, is a United Kingdom-based experiential food and event company founded in 2011 by food inventor and creative director Charlie Harry Francis. Rather than operating primarily as a conventional restaurant or packaged-food label, the company develops food-based experiences for corporate events, brand activations, exhibitions, and private functions. Its work combines culinary experimentation with interactive presentation, spectacle, technology, and performance. The company became known for producing nitrogen ice cream in event settings, making the preparation itself part of the entertainment. This approach positioned ice cream and other desserts as live experiences rather than simply finished products. Its projects are associated with unusual ingredients, theatrical serving methods, and the transformation of familiar foods into installations that invite audience participation or visual engagement. One of the company’s notable inventions is an edible mist machine created in 2014. The machine emits flavoured mists designed to taste like different foods while containing no calories. The concept illustrates LMID’s interest in sensory illusion: flavour can be delivered through an airborne mist, allowing an event installation to engage taste and sight without relying on a conventional dish. The machine is described as being available for sale and rental and as supporting more than two hundred flavours. Lick Me I'm Delicious also develops ice creams using unconventional ingredients. One cited example uses jellyfish protein and is priced at more than £140 per scoop, reflecting the company’s emphasis on novelty, experimentation, and premium experiential presentation rather than everyday affordability. The available reference material does not establish a complete catalogue, a detailed corporate structure, a current ownership arrangement, or a full list of client engagements. Its documented identity is therefore best understood as a creative food-invention and event-experience business whose products function both as culinary concepts and as attractions.

Lick Me I'm Delicious was established in the United Kingdom in 2011 by Charlie Harry Francis, a food inventor and creative director. The company’s founding premise was to treat food as an interactive medium for events and installations rather than limiting its work to conventional restaurant service or standard product manufacture. Its early and continuing identity is closely associated with nitrogen ice cream made in event environments. Nitrogen production can create a visible and theatrical preparation process, making the transformation of ingredients into ice cream part of the audience experience. For LMID, the technique was not merely a production method; it supported a broader format in which culinary preparation, presentation, and entertainment were integrated. The company’s activities expanded into proprietary food inventions and sensory installations. Its documented work includes experimental ice creams made with unusual ingredients and interactive machines intended to alter how audiences perceive flavour. In 2014, LMID created an edible mist machine that releases flavoured vapours designed to taste like foods while containing no calories. The machine reportedly supports more than two hundred flavours and is offered for sale and rental, giving the invention a role both as a standalone product and as an event attraction. LMID’s food concepts include highly unconventional premium offerings. A cited example is an ice cream made with jellyfish protein, reported to retail for more than £140 per scoop. Such products demonstrate the company’s focus on culinary novelty, conversation, and sensory surprise rather than mass-market distribution. The company creates experiences for corporate events, brand activations, exhibitions, and private functions. Its work combines food preparation with technology, performance, and visual spectacle, allowing desserts and other edible concepts to serve as participatory installations. The available reference material does not provide a detailed chronology of individual clients, a full financial history, ownership information, or a comprehensive account of current operations. Accordingly, the documented history of Lick Me I'm Delicious centers on its founding in 2011, its event-based nitrogen ice cream work, and its subsequent development of experimental food inventions such as the edible mist machine.

• 2014

  Edible mist machine created

  [1]Lick Me I'm Deliciousen.wikipedia.org

  The company created a machine that emits flavoured edible mists designed to taste like different foods without calories.

• 2011

  Company founded

  [1]Lick Me I'm Deliciousen.wikipedia.org

  Charlie Harry Francis founded Lick Me I'm Delicious in the United Kingdom as an experiential food and event company.

A creative food-invention and experiential event company focused on immersive, theatrical, technologically assisted culinary experiences.

• Experiential dessert

  Nitrogen ice cream experiences

  Lick Me I'm Delicious became recognised for producing nitrogen ice cream at events rather than restricting the technique to a conventional restaurant setting. The visible preparation process turns ice-cream production into live entertainment and fits the company’s broader use of culinary performance, unusual presentation, and audience engagement.

• Food technology installation · 2014

  Edible mist machine

  Created in 2014, the edible mist machine releases flavoured mists intended to taste like different foods while containing no calories. The machine is described as supporting more than two hundred flavours and being available for both sale and rental, allowing it to function in corporate events, exhibitions, activations, and private experiences.

• Experimental dessert

  Experimental ice creams

  The company develops ice creams with unconventional ingredients and presentation formats. A documented example uses jellyfish protein and is reported to retail for more than £140 per scoop. These creations emphasize novelty and culinary experimentation and are aligned with LMID’s role as an experiential food-invention company rather than a conventional mass-market ice-cream producer.

1. 1Lick Me I'm Deliciousen.wikipedia.org