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Liberty Music Shop

A New York record label and music retailer established in 1933, known for dance music, cabaret, Broadway-related recordings, and later LP reissues.

Last updated August 26, 2026

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Overview

Liberty Music Shop Records was a United States record label associated with the Liberty Music Shop retail business in New York City. The label began operations in 1933 and developed a catalogue that combined popular dance music with recordings by cabaret, Broadway, and other specialist performers. Its repertoire included artists such as Lee Wiley, Ethel Waters, Beatrice Lillie, Ramona, Mabel Mercer, Ethel Merman, Cy Walter, Casper Reardon, and Bruz Fletcher, as well as dance-oriented bandleaders and arrangers including Enric Madriguera, Freddy Martin, Emile Petti, and Ted Straeter. The label was connected to a broader retail and import operation. By the late 1930s, Liberty Music Shop reportedly operated three shops in New York. These stores sold recordings and imported releases from the United Kingdom, including examples derived from British His Master's Voice and Decca issues. Surviving copies have been found with large Liberty Music Shop stickers placed over the original foreign branding, indicating that the business functioned not only as a domestic record label but also as a retailer and importer of international recordings. For its own releases, Liberty used original masters recorded at Brunswick Records and, later, at Decca studios. This arrangement gave the label access to professional recording facilities while allowing it to issue material under its own imprint. The catalogue was comparatively specialized rather than built around a single dominant genre. Dance recordings formed one important strand, while cabaret, theatrical, popular vocal, and niche instrumental performances gave the label a distinctive identity within the prewar American record market. Approximately 200 records were produced between 1933 and 1942. The label's output therefore belongs largely to the period when 78-rpm records were the principal commercial format. Its catalogue is of interest to collectors and music historians because it documents performers and repertory that overlapped with New York nightlife, theatrical entertainment, sophisticated popular song, and dance-band culture. In the 1950s, Liberty Music Shop also produced LP reissues, extending the commercial life of selected earlier recordings during the transition to the long-playing format. The available reference material does not establish a later operating history, a current owner, a successor company, or a formal closure date. Liberty Music Shop Records is consequently treated here as a historically documented label of uncertain present status rather than being assigned a definitive active or defunct designation.

History

Liberty Music Shop Records emerged in New York City in 1933 alongside the Liberty Music Shop retail business. Rather than operating solely as a conventional mass-market label, it combined several activities: retail sales, the importation of foreign records, and the production of releases under its own name. The retail side had expanded to three New York shops by the late 1930s, according to the available historical account. The stores also handled British records, and surviving copies of His Master's Voice and Decca releases have been identified with prominent Liberty Music Shop stickers covering the original foreign labels. This provides evidence of an active import and distribution role, particularly in relation to the United Kingdom. The label's own recordings were made from original masters recorded at Brunswick Records and subsequently at Decca studios. Its catalogue covered a broad but recognizable group of repertories. Dance music was represented by performers and bandleaders such as Enric Madriguera, Freddy Martin, Emile Petti, and Ted Straeter. Another major strand centered on cabaret, popular song, and Broadway-associated figures, including Beatrice Lillie, Ramona, Mabel Mercer, Ethel Merman, Cy Walter, Ethel Waters, and Lee Wiley. The label also released work by less conventional or more specialized acts, including Casper Reardon and Bruz Fletcher. This mixture gave Liberty a profile connected to urban entertainment culture rather than to a single narrowly defined musical style. Around 200 records were issued from 1933 through 1942. That production period coincided with the dominance of the 78-rpm record and with a marketplace in which independent retailers and specialist labels could build catalogues around particular performers, venues, and audiences. Liberty's association with New York shops likely supported direct contact with customers interested in sophisticated popular music, dance records, cabaret, and theatrical personalities. At the same time, its imported British releases broadened the range of material available through the business beyond records produced domestically. The label's later activity included LP reissues in the 1950s. These releases placed selected earlier material into the long-playing era and show that the Liberty name continued to have some catalogue value after the main prewar production period. The available sources do not specify the titles, quantities, ownership arrangements, or precise chronology of those reissues. They also do not document a formal closure, acquisition, or successor organization. As a result, the label's post-1950s status remains uncertain. Its historically established significance rests on the surviving prewar catalogue, its relationship with New York music retail, its import activity, and its documentation of dance, cabaret, Broadway-related, and specialist performers.

  • 1950

    LP reissue activity documented

    [1]

    The label produced long-playing reissues in the 1950s, carrying selected catalogue material into the LP era.

  • 1942

    End of documented main 78-rpm production period

    [1]

    Approximately 200 records had been produced between the label's launch in 1933 and 1942.

  • 1938

    Retail network expanded to three New York shops

    [1]

    By the late 1930s, the Liberty Music Shop business reportedly operated three New York locations and also handled imported British records.

  • 1933

    Label established in New York City

    [1]

    Liberty Music Shop began issuing recordings under its own label, using original masters recorded at Brunswick Records and later at Decca studios.

Products and positioning

A specialist New York music retailer and independent record imprint serving dance-music, cabaret, theatrical, and niche popular-music audiences, with an additional role as an importer of British releases.

  • Recordings · 1933

    Liberty Music Shop 78-rpm releases

    The label's principal output was a series of 78-rpm recordings issued between 1933 and 1942. The catalogue covered dance music, cabaret, popular vocals, theatrical material, and specialist performers. Roughly 200 records were produced during the documented main production period, using masters recorded at Brunswick and later at Decca studios.

  • Reissues · 1950

    Liberty Music Shop LP reissues

    During the 1950s, Liberty Music Shop issued LP reissues of earlier material. These releases adapted parts of the prewar catalogue to the long-playing format, although the available sources do not identify the complete reissue selection or its release chronology.

  • Imported recordings

    Imported British records

    The Liberty Music Shop retail operation imported records from the United Kingdom. Surviving copies of British His Master's Voice and Decca records have been found with Liberty stickers covering the foreign logos, suggesting that the business marketed and distributed imported releases through its New York shops.

Sources1 sources

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