LiB Consulting Co., Ltd.
A Japanese management consulting firm founded in 2012 that supports clients from strategy through execution, with a mission to increase the number of companies that will make the world better in 100 years.
Last updated September 28, 2026
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Overview
LiB Consulting Co., Ltd. (株式会社リブ・コンサルティング) is a Japanese management consulting firm headquartered in the Tokyo Nihonbashi Tower in Chuo-ku, Tokyo. Founded in July 2012, the firm has built its practice around mid-sized and venture companies, and in recent years has expanded into the enterprise segment, serving large corporations as well. Its stated mission is to increase the number of companies that will make the world better in 100 years, and it positions itself as a hands-on, execution-oriented consultancy that supports clients across the full arc from strategy formulation to implementation. The firm organizes its services into several solution areas. These include AI consulting (generative-AI-based BPA, automation of new-business development, and AI-driven data analytics), business development consulting (new business creation, technology-originated business development, and human-resource development training), and sales and marketing consulting (sales DX using generative AI, sales enablement, SFA introduction and utilization, sales organization transformation, and support for turning support and technical staff into salespeople). It also publishes industry reports and knowledge materials, runs seminars, and maintains a column and YouTube channel on management and consulting topics. LiB Consulting operates primarily in Japan, with an overseas base in Bangkok, Thailand, and alliance partners covering South Korea and China, giving it a consulting footprint across Asia. Its group includes affiliated companies such as Prusel Co., Ltd., Impact Venture Capital Co., Ltd., LiB Consulting (Thailand) Co., Ltd., Goofy Co., Ltd., and Flow Group Co., Ltd., and it has an overseas partner in ISKRA Consulting Inc. of South Korea. As of July 2026 the group reported approximately 390 employees. The company is led by Representative Director Iwao Seki, with Kazuhito Gonda serving as Vice President and Directors including Yu Kato and Takahiro Nakagawa. LiB Consulting emphasizes human-capital development through programs such as LiB University, an MBA-based practical program for management-class consultants, and it has been recognized repeatedly in the Great Place To Work "Best Companies to Work For" ranking in the mid-sized category. It also frames its work around the SDGs, including quality education, gender equality, decent work and economic growth, and industry and technological innovation. On December 25, 2025, the company listed on the Tokyo Stock Exchange Growth Market.
History
LiB Consulting Co., Ltd. was founded in July 2012 in Japan. From its early years the firm focused on consulting for mid-sized and venture companies, building a reputation for hands-on support rather than traditional advisory work. Over time it expanded its client base into the enterprise segment, and it now reports numerous engagements with large corporations. The firm's mission, "Increase companies that shape a better world in the next century" ("100年後の世界を良くする会社"を増やす), has guided its positioning as a consultancy that supports clients from strategy through execution. It describes its approach as strategy-realization consulting that helps clients solve management challenges in an integrated way. LiB Consulting has developed a broad service portfolio spanning AI consulting, business development consulting, and sales and marketing consulting. Its AI offerings include generative-AI-based BPA, automation of new business development, and AI-driven data analytics. Its business development practice covers new business creation, technology-originated business development, and human resource development training. Its sales and marketing practice includes sales DX consulting using generative AI, sales enablement, SFA introduction and utilization, sales organization transformation, and support for turning support and technical staff into salespeople. The firm has also invested in thought leadership and publishing. Its publication list includes works such as "日本企業が韓国企業に勝つ4つの方法" (2013), "経営戦略としての紹介営業" (2015), "アクセル デジタル時代の営業 最強の教科書" (2017), "おもてなし幻想" (2018), "隠れたキーマンを探せ!" (2018), "モンスター組織" (2019), "ストックセールス" (2021), "EVX(EVトランスフォーメーション)" (2022), "アジア進出企業の経営 成功のメカニズム" (2023), and "「建設業界」×「不動産業界」×「住宅業界」 Innovate for Redesign" (2024). Internationally, LiB Consulting established a base in Bangkok, Thailand, and works with alliance partners in South Korea and China to cover Asia. Its group includes affiliated companies such as Prusel Co., Ltd., Impact Venture Capital Co., Ltd., LiB Consulting (Thailand) Co., Ltd., Goofy Co., Ltd., and Flow Group Co., Ltd., and it has an overseas partner in ISKRA Consulting Inc. of South Korea. As of 2025 the group reported approximately 350 employees, growing to approximately 390 by July 2026. On December 25, 2025, LiB Consulting listed on the Tokyo Stock Exchange Growth Market, marking a new phase for the firm. The company continues to emphasize human capital development through programs such as LiB University, an MBA-based practical program for management-class consultants, and it has been recognized in the Great Place To Work "Best Companies to Work For" ranking in the mid-sized category for eight consecutive years. It also frames its activities around the SDGs, including quality education, gender equality, decent work and economic growth, and industry and technological innovation.
LiB Consulting Co., Ltd. founded in Japan
Publication of "日本企業が韓国企業に勝つ4つの方法"
Publication of "経営戦略としての紹介営業" by Iwao Seki
Publication of "アクセル デジタル時代の営業 最強の教科書"
Publication of "おもてなし幻想" and "隠れたキーマンを探せ!"
Publication of "モンスター組織"
Publication of "ストックセールス"
Publication of "EVX(EVトランスフォーメーション)"
Publication of "アジア進出企業の経営 成功のメカニズム"
Publication of "「建設業界」×「不動産業界」×「住宅業界」 Innovate for Redesign"
Products and positioning
A hands-on, execution-oriented consulting firm that supports clients from strategy through implementation, with a mission to increase companies that make the world better in 100 years.
AI consulting
Includes generative-AI-based BPA, automation of new business development, and AI-driven data analytics.
Business development consulting
Covers new business development, technology-originated business development, and human resource development training.
Sales and marketing consulting
Includes sales DX using generative AI, sales enablement, SFA introduction and utilization, sales organization transformation, and support for turning support and technical staff into salespeople.
LiB University
An MBA-based practical program for management-class consultants covering statistics, finance, and strategy design.
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