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Liars Collective

Saint Petersburg-based independent brand making ironic urban clothing, accessories and homeware that critique consumerism and fast fashion.

Last updated September 28, 2026

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Overview

Liars Collective is an independent Russian brand of contemporary urban clothing, accessories and homeware, founded in 2018 in Saint Petersburg by a collective of graphic designers. The brand describes itself as using objects and garments to reflect ironically on consumer society, the world of fast fashion, fake trends, social masks and lies as a marketing tool. It values simple, considered and unique design solutions while also respecting a quality basic range, aiming to use more natural materials and reliable components. The product range spans zip-hoodies, longsleeves, sweaters and zip-sweaters, alongside non-apparel items such as vases, key tags and a 500-piece puzzle. Prices on the official site are quoted in Russian rubles, with garments typically in the 6,500–11,500 RUB range and smaller objects such as key tags at 1,500 RUB. The puzzle 'Mess about feeling' is a limited edition 500-piece puzzle themed around the brand's typography and software texts, presented as a meditative reconstruction of a 'design department' manifesto. The brand operates a physical store at Gorokhovaya 47 (courtyard G47) in Saint Petersburg, open Thursday to Sunday, and sells online via liars.co. It ships across Russia to SDEK pickup points and to home addresses, and internationally to destinations including Tashkent, Baku, Yerevan, Bishkek, Almaty and Minsk, as well as other international locations. Orders are dispatched three times a week on Tuesday, Friday and Sunday. Contact channels include hello@liars.co for store and delivery questions and anton@liars.co for collaborations and partnerships. Liars Collective positions itself as a design-led, conceptually driven label rather than a conventional fashion house, blending apparel with graphic design, typography and object design. Its ironic stance toward consumption and marketing is central to its identity, and its limited-edition objects and collaborations extend the brand beyond clothing into homeware and collectible design items.

History

Liars Collective was founded in 2018 in Saint Petersburg by a collective of graphic designers. From the outset the brand framed itself not simply as a clothing label but as a design practice that uses garments, accessories and objects to comment ironically on consumer society, fast fashion, fake trends, social masks and lies as a marketing tool. This conceptual positioning distinguishes it from conventional streetwear brands and places it closer to the tradition of design collectives that treat merchandise as a medium for ideas. The brand's product line has grown to include apparel such as zip-hoodies, longsleeves, sweaters and zip-sweaters, alongside homeware and objects including vases, key tags and a limited-edition 500-piece puzzle. The puzzle 'Mess about feeling' exemplifies the brand's approach: it is described as a classic 500-piece puzzle that invites the buyer into the world of Liars Collective's typography and software texts, with assembly presented as a meditative process of reconstructing a 'design department' manifesto. The brand states that it values simple, considered and unique design solutions while also respecting a quality basic range, and that it strives to use more natural materials and reliable components. Liars Collective sells through its own online store at liars.co and through a physical shop at Gorokhovaya 47, courtyard G47, in Saint Petersburg. The store operates Thursday to Sunday, with Monday to Wednesday as days off. The brand ships orders three times a week (Tuesday, Friday and Sunday). Within Russia it delivers to SDEK pickup points from two days at 400 RUB per order and to home addresses from two days at 600 RUB per order. Internationally it ships to Tashkent, Baku, Yerevan, Bishkek, Almaty and Minsk from seven days at 1,000 RUB per order, and to other international destinations from 14 days at 2,400 RUB per order. Contact addresses include hello@liars.co for store and delivery matters and anton@liars.co for collaborations and partnerships. The brand maintains a presence on Wikidata (Q125921562). Its identity remains closely tied to its founding collective and to Saint Petersburg, where its retail and conceptual activities are based.

  • 2018

    Founded in Saint Petersburg by a collective of graphic designers.

  • Opened physical store at Gorokhovaya 47, courtyard G47, Saint Petersburg.

  • Released limited-edition Puzzle500 'Mess about feeling'.

Products and positioning

Design-led independent urban brand using irony and conceptual graphics to critique consumerism and fast fashion, while offering quality basics and limited-edition objects.

  • Zip-Hoodie 'Text Hood' Black

  • Longsleeve 'Shoulder' White

  • Sweater Color Green

  • Vase 'Positive Tension' Blue

  • Zip-Sweater 'Collar' Blue

  • Sweater 'Lines' Beige

  • Key Tag 'Match'

  • Puzzle500 'Mess about feeling'

Sources4 sources

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