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Lianzhong

Lianzhong is an online chess and card game company founded in 1998, listed on the Hong Kong Stock Exchange.

Last updated October 7, 2026

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Overview

Lianzhong was founded in 1998 and is a pioneer of online chess and card games. It has developed into a global intellectual sports and entertainment group. The company focuses on the research and operation of online chess and card leisure games, with over 200 games covering PC, WEB, and mobile terminals, and has provided cross-screen chess and card entertainment to over 700 million registered users worldwide. Lianzhong was publicly listed on the Main Board of the Hong Kong Stock Exchange on June 30, 2014 (stock code: HK.06899).

History

Lianzhong was founded in 1998 and is the pioneer of online chess and card games. It has gradually developed into a global intellectual sports and entertainment group. On June 30, 2014, Lianzhong was publicly listed on the Main Board of the Hong Kong Stock Exchange (stock code: HK.06899).

  • 2024

    In November 2024, Lianzhong Games again wins the Golden Finger Award and announces plans to advance the mobile and AI transformation of board and card sports.

  • 2023

    In November 2023, Lianzhong Games CEO Lu Jingsheng receives the Outstanding Entrepreneur Award at the China Game Industry Golden Finger Awards.

  • 2022

    In March 2022, the Mahjong Arena Master Team Tournament concludes, pioneering competitive board-game PGC content.

  • 2022

    In March 2022, Huayang Culture, under Lianzhong, partners with Nie Weiping Go Dojo to broadcast top Go tournaments on Douyin.

  • 2022

    In May 2022, Lianzhong completes a strategic investment in Juyou Universe, expanding into the broader entertainment sector.

  • 2014

    On 30 June 2014, Lianzhong is listed on the Main Board of the Hong Kong Stock Exchange (stock code: HK.06899).

  • 1998

    Lianzhong is founded, becoming a pioneer of online board and card games in China.

Products and positioning

  • Lianzhong Hall (Lianzhong Daiting)

    A flagship online board and card game platform offering a wide range of casual games.

  • Lianzhong Poker World

    A dedicated platform for poker and card games within the Lianzhong ecosystem.

  • Mahjong World

    A specialized platform for mahjong games and related content.

  • Online Games Business

    Lianzhong's core business since 1998, with over 200 game titles covering PC, web, and mobile terminals, serving over 700 million registered users globally.

  • Esports Business

    A global esports ecosystem model combining content and venues, with self-branded tournaments and related programming.

  • Board and Card PGC Content

    Original professional generated content for competitive board and card games, broadcast on platforms such as Douyin and Kuaishou, with over 5 million followers across platforms.

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