LFC TV
LFC TV is Liverpool Football Club's official dedicated television and digital-content channel.
Last updated August 21, 2026
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Overview
LFC TV, also styled LFCTV, is the official dedicated television channel and premium digital-content service of Liverpool Football Club. It was launched on 20 September 2007 during a period when Setanta Sports was developing club-specific football channels, alongside projects associated with Arsenal, Celtic and Rangers. The service was designed to extend the club's media relationship with supporters beyond live match rights, combining news, interviews, archive programming, documentaries, match analysis, commentary and selected live events. The channel initially formed part of the Setanta Sports package. After Setanta Sports GB ceased operations, LFCTV became available through additional television distribution arrangements and continued to operate as a distinct Liverpool-branded service. It has also been delivered through Liverpool's official website as part of the club's premium online subscription offering, historically known as the e-Season Ticket and later LFCTV Online. This dual television-and-online model enabled the club to distribute content directly to supporters while maintaining a presence on major pay-TV platforms. LFCTV's programming has covered Liverpool's first team, academy and club history. Content described for the service includes exclusive interviews with players and staff, full-match replays where rights permitted, live and recorded commentary, pre-match and post-match coverage, training-ground reports, documentaries, classic matches, archive countdowns, reserve-team fixtures, studio discussions and supporter-oriented debate. Regular or recurring formats included programs such as This Is Anfield, The John Barnes Show, LFC Now, Inside Melwood, LFC WORLD, LFC360, Press Box, Kop Talkin and themed goals or match countdowns. The channel has also used former Liverpool players, journalists, presenters and celebrity supporters to create a club-centered editorial voice. A notable feature of LFCTV's development was its increasing emphasis on live matchday presentation. From 2011, the channel produced live pre-match programming from Anfield for home fixtures, together with half-time and full-time coverage. It also provided extensive build-up and post-match material around the 2012 FA Cup and Football League Cup finals. In 2009, LFCTV became the first club channel reported to have shown a FIFA World Cup qualifying match live, broadcasting Bosnia and Herzegovina versus Spain. The service underwent a studio move in 2010 and resumed live broadcasting from a new Liverpool-based studio in July of that year. Its distribution later shifted toward high-definition and premium positioning. On 28 October 2014, LFCTV launched in HD on Sky channel 455 and became a premium channel. The standard-definition feed subsequently closed on Sky on 1 June 2018 and on Virgin Media on 30 January 2019. These changes reflected the broader transition from legacy linear television distribution toward paid HD services and club-owned online video. LFC TV's positioning is therefore that of an official supporter-media platform rather than an independent sports broadcaster. Its principal value lies in access, archive, context and club identity: it offers Liverpool supporters behind-the-scenes material, club-produced analysis and historical programming while complementing, rather than replacing, the broader broadcast rights ecosystem. Availability and the precise scope of live match coverage depend on territorial rights agreements and platform arrangements.
History
LFC TV was created as Liverpool Football Club's dedicated broadcast outlet and launched on 20 September 2007. Its formation reflected the growth of club-owned and club-branded television channels in English football. Setanta Sports supported the creation of several such services, including LFCTV, Arsenal TV, Celtic TV and Rangers TV. The arrangements combined club programming with distribution, marketing and promotional relationships, although the initial deal values were not publicly disclosed in the cited account. At launch, the channel was carried within the Setanta Sports package and broadcast for a substantial daily schedule. Its editorial remit extended well beyond match coverage. LFCTV produced player and staff interviews, Liverpool news, training-ground reports, documentaries, historical features, classic matches, supporter debates and studio analysis. It also offered content through Liverpool's official website as part of the club's premium online subscription service, initially associated with the e-Season Ticket and subsequently known as LFCTV Online. The collapse of Setanta Sports GB changed the channel's distribution environment. LFCTV remained a Liverpool-branded service and was made available through other platform arrangements, including free-to-view availability on Sky for a period and inclusion in a Virgin Media package before its later premium transition. The channel also continued its direct-to-supporter online offering, giving Liverpool control over a substantial portion of its non-live-rights video relationship with supporters. Live and near-live programming became increasingly important. In October 2009, LFCTV showed Bosnia and Herzegovina against Spain in a World Cup qualifying match, an event described as the first live World Cup qualifying broadcast by a club channel. In 2010, the service moved studios and temporarily reduced live output and broadcasting hours. Live programming resumed on 12 July 2010 from a new studio with views toward Liverpool landmarks. From August 2011, LFCTV produced a live pre-match show from Anfield before Liverpool home fixtures, followed by half-time and full-time programming. The channel expanded its event presentation around the 2012 FA Cup and Football League Cup finals, broadcasting build-up from Wembley and post-match analysis, including interviews and dressing-room material after Liverpool's League Cup victory. During the 2012–13 season, it provided full-match commentary for home games, while the following season included live commentary for home and away matches with accompanying score and time information, subject to applicable rights. The programming slate developed into a recognizable club-media ecosystem. Formats included This Is Anfield, a discussion and call-in program; The John Barnes Show, in which the former Liverpool player interviewed club figures; John Bishop Meets..., featuring conversations between the comedian and former players; LFC Now, a news bulletin; Inside Melwood, focused on training-ground activity; Press Box and Kop Talkin, which discussed Liverpool news; and archive-led series such as Goals, Goals, Goals and LFC's Most Exciting Games. The service also carried many friendlies and reserve fixtures, selected full-match replays, historical documentaries and interviews with notable Liverpool personalities and supporters. A major distribution change arrived on 28 October 2014, when LFCTV launched in high definition on Sky channel 455 and became a premium channel. The standard-definition feed closed on Sky on 1 June 2018 and on Virgin Media on 30 January 2019. These changes marked the decline of the earlier standard-definition and broadly packaged model in favor of premium HD and direct online consumption. LFC TV's continuing identity is that of Liverpool FC's official media platform: a channel and digital service built around access to the club, supporter engagement, historical material and rights-compliant matchday content.
- 2019
Virgin Media standard-definition feed closes
[1]The standard-definition Virgin Media service closes on 30 January.
- 2018
Sky standard-definition feed closes
[1]LFCTV's standard-definition Sky channel closes on 1 June.
- 2014
HD launch and premium repositioning
[1]The channel launches in HD on Sky and becomes a premium service on 28 October.
- 2012
Expanded coverage of Wembley finals
[1]LFCTV provides live build-up and post-match programming around Liverpool's 2012 FA Cup and Football League Cup finals.
- 2011
Regular Anfield matchday programming begins
[1]The club begins producing live pre-match coverage from Anfield before home games, with additional half-time and full-time programming.
- 2010
New studio and resumed live broadcasting
[1]Following a studio move and a temporary reduction in live output, the channel resumes live programming from a new studio on 12 July.
- 2009
First reported live World Cup qualifying broadcast by a club channel
[1]LFCTV broadcasts Bosnia and Herzegovina versus Spain in 2010 World Cup qualifying.
- 2007
LFC TV launches
[1]Liverpool's dedicated club television channel begins broadcasting on 20 September 2007.
Products and positioning
An official, club-controlled football media service focused on Liverpool FC news, access, archive, analysis and supporter entertainment.
Television channel · 2007
LFCTV
The dedicated Liverpool FC television channel, carrying club news, interviews, documentaries, archive programs, matchday presentation, analysis and selected live or replayed football content. Its distribution has included pay-TV platforms and later HD services.
Digital subscription service
LFCTV Online
Liverpool's premium online video offering, historically connected with the club's e-Season Ticket subscription. It extended access to club-produced video, interviews, match-related material and archive programming beyond the linear television channel.
Brand decisions
2014
Move to HD and premium distributionStrategyBackground
The channel's distribution model was adjusted as television platforms increasingly emphasized high-definition and paid services.
Action taken
LFCTV launched an HD feed on Sky channel 455 and became a premium channel on 28 October 2014.
Aftermath
The standard-definition Sky and Virgin Media feeds later closed, in 2018 and 2019 respectively.
2010
Studio relocation and restoration of live programmingStrategyBackground
The channel moved studios during summer 2010 and temporarily reduced its live output and daily broadcasting hours.
Action taken
LFCTV resumed live broadcasting from its new studio on 12 July 2010.
Aftermath
The new studio supported renewed live programming and Liverpool-focused presentation.
Sources2 sources
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