Leyard
Leyard is a Beijing-based electronics manufacturer and display brand specializing in large-format LED screens, display systems, and related lighting technologies.
Last updated October 12, 2026
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Overview
Leyard, also known as Leyard Optoelectronic, is a Chinese electronics manufacturer headquartered in Beijing and focused primarily on LED display products and large-scale visual systems. Its business is associated especially with very large displays used in public venues, events, architectural installations, commercial environments, control rooms, and other applications where high-impact visual communication is required. The company was established in 1995 and developed from a private electronics business into a publicly traded manufacturer. Leyard completed its public listing on the Shenzhen Stock Exchange's ChiNext board in March 2012. The listing provided a capital base for product development, production expansion, and international growth. Although the company offers a broad range of LED and display-related products, its most distinctive area has been the design and manufacture of very large LED screens rather than conventional consumer television alone. A major early visibility milestone came through the 2008 Olympic Games in Beijing. Leyard supplied display technology used during the opening ceremony, including displays that illuminated the Olympic Rings. It also supplied a large LED display scroll measuring approximately 1,300 square metres and based on its Ground Bar LED product. The Ground Bar system was designed to tolerate physical activity on its surface, including the movement of a vehicle, demonstrating Leyard's emphasis on robust, high-impact installations rather than ordinary indoor screens. During the early 2010s, Leyard increasingly pursued international markets. In 2013, it entered a joint-venture arrangement with India's MIC Electronics under which MIC would distribute Leyard products in India. The agreement also contemplated the development of a factory in India after a specified sales threshold was achieved. In 2014, Leyard increased funding for overseas development by committing HK$50 million to its Hong Kong subsidiary and RMB50 million to Beijing Leyard Electronics. The company reported that overseas orders had risen sharply year over year in its 2014 financial disclosures, reflecting a deliberate shift toward international expansion. Leyard broadened its international operating base through acquisitions. In November 2015, its American subsidiary acquired Planar Systems, an Oregon-based display company. Planar added established capabilities in professional displays, visualization, and related technologies, while giving Leyard a stronger presence in North America. In May 2018, Leyard and Planar acquired eyevis, a German manufacturer of large-scale LED screen systems. This transaction further expanded the group's European capabilities and its portfolio for professional and mission-critical visual environments. The brand has also pursued exceptionally large display formats. In 2013, Leyard released a 228-inch television set, described in the reference material as the world's largest television at the time. This product illustrated the company's interest in pushing display scale, even though its principal business remained large-format commercial and public display systems. Leyard's positioning is therefore best understood as that of a specialist display-technology company serving institutional, commercial, entertainment, architectural, and professional users. Its brand associations include very large LED surfaces, outdoor and indoor display systems, event visualization, durable interactive or walkable display products, and integrated solutions for demanding visual environments. Available reference material does not identify a current chief executive, a current corporate website, a stock ticker, or precise present-day sales and financial figures.
History
Leyard was founded in 1995 in China as an electronics company specializing in LED and display technologies. Over time, it developed a particular strength in large-format LED systems, an area distinct from ordinary household television manufacturing because the products are commonly engineered for venues, public spaces, commercial installations, events, architectural projects, and other applications requiring very large or highly durable visual surfaces. The company gained international visibility through its involvement in the 2008 Beijing Olympic Games. Leyard supplied display technology used during the opening ceremony, including displays that illuminated the Olympic Rings. It also provided a Ground Bar LED display scroll covering approximately 1,300 square metres. The Ground Bar system was notable for its ability to support physical activity on the display surface, including the movement of a car. The Olympic project demonstrated Leyard's ability to deliver unusually large, technically demanding display installations in a globally visible event. Leyard became a public company in March 2012, when it listed on the Shenzhen Stock Exchange's ChiNext board. The listing marked an important transition from private-company operations to a publicly financed growth model. The company continued to develop display products while seeking a larger role outside China. In 2013, Leyard took steps toward expansion in India through a joint-venture agreement with MIC Electronics. Under the arrangement, MIC was to distribute Leyard products in India. The parties also planned to consider building a factory in India after sales reached an agreed level. That arrangement reflected Leyard's approach of combining local distribution relationships with the possibility of regional manufacturing. The company accelerated its internationalization in 2014. It invested HK$50 million in its Hong Kong subsidiary, Leyard (Hong Kong), and RMB50 million in Beijing Leyard Electronics, with the stated purpose of supporting overseas expansion. Company financial disclosures cited in the reference material indicated that overseas orders had risen by 85 percent year over year. This period represented a strategic shift from primarily domestic development toward a more internationally distributed business. Leyard also used acquisitions to obtain established brands, technology, and geographic reach. In November 2015, Leyard American Corporation acquired Planar Systems, a display company based in Oregon. Planar strengthened the group's position in North America and expanded its professional-display and visualization capabilities. In May 2018, Leyard and Planar acquired eyevis, a German manufacturer of large-scale LED screen systems. The eyevis transaction added European capabilities and complemented Leyard's focus on professional and large-format visual solutions. Product development included efforts to demonstrate the maximum scale of display technology. In 2013, Leyard released a 228-inch television set, identified in the reference material as the world's largest television at that time. The product was a notable scale-oriented demonstration, although Leyard's principal identity remained tied to commercial, professional, event, and architectural display systems. The available reference material does not provide a current executive list, current website, stock ticker, detailed financial statements, or a complete account of Leyard's present operating structure. Its documented historical trajectory nevertheless shows a company moving from Chinese LED manufacturing into a broader international display group through public-market financing, overseas partnerships, and acquisitions in the United States and Germany.
- 2018
eyevis acquisition
[1]Leyard and Planar Systems acquire German large-scale LED screen manufacturer eyevis.
- 2015
Planar Systems acquisition
[1]Leyard American Corporation acquires Planar Systems in Oregon.
- 2014
International expansion funding
[1]Leyard provides new capital to subsidiaries in Hong Kong and Beijing to support overseas expansion.
- 2013
India distribution partnership
[1]Leyard enters a joint-venture agreement with MIC Electronics for distribution in India and a potential future Indian factory.
- 2013
228-inch television release
[1]Leyard releases a 228-inch television set, described in the reference material as the world's largest television at the time.
- 2012
ChiNext listing
[1]Leyard becomes publicly traded on the Shenzhen Stock Exchange's ChiNext board in March.
- 2008
Olympic opening ceremony display project
[1]Leyard supplies display technology for the Beijing Olympic opening ceremony, including Olympic Ring illumination and a large Ground Bar LED display scroll.
- 1995
Leyard is founded
[1]Leyard is established in China and begins developing its electronics and LED display business.
Products and positioning
A specialist provider of large-scale LED display and professional visualization systems, emphasizing scale, durability, high-impact public presentation, and applications in events, venues, commercial settings, architecture, and mission-critical environments.
Durable large-format LED display
Ground Bar LED
Ground Bar is a specialized LED display format designed to withstand physical activity on its surface. Leyard used the technology for a display scroll of approximately 1,300 square metres at the 2008 Olympic opening ceremony. The system's documented ability to support activity including the movement of a car illustrates its suitability for event floors, interactive installations, and other environments where conventional screens would be vulnerable to physical contact.
Large-format television display · 2013
228-inch television
Leyard released a 228-inch television in 2013. The product was presented as an extreme-scale television and was described in the reference material as the largest television in the world at that time. It demonstrated Leyard's interest in pushing display size, although the company's broader business has centered on professional and large-format LED systems.
Professional LED display
Large-format LED display systems
Large-format LED display systems are Leyard's core documented product area. They are used for very large visual surfaces in public venues, events, architectural installations, commercial environments, and other professional settings. The company's history emphasizes high-impact installations and display systems that can be engineered for unusually large dimensions and demanding operating conditions.
Professional display and visualization
Professional visualization systems
Through its broader display business and the acquisition of Planar Systems, Leyard's portfolio includes professional visualization and display solutions. These products serve non-household environments where image presentation, system integration, and reliable operation are more important than ordinary consumer television features. The available material does not specify individual current product families or model numbers.
Controversies
Marketing campaigns
- 2008Beijing Olympic opening ceremony display program
China · International audience
Leyard supplied LED display technology for the opening ceremony of the Beijing Olympic Games, including illumination of the Olympic Rings and a large Ground Bar display scroll.
Outcome. The project gave Leyard prominent international exposure as a supplier capable of delivering technically demanding, very large display installations.
Brand decisions
2018
Acquire eyevis with Planar SystemsM&ABackground
Leyard continued building an international portfolio of large-scale LED and professional display capabilities.
Action taken
Leyard and Planar Systems acquired eyevis, a German manufacturer of large-scale LED screen systems.
Aftermath
The acquisition expanded the group's European capabilities in large-scale LED systems.
2015
Acquire Planar SystemsM&ABackground
Leyard sought stronger international capabilities and a larger presence in professional display markets.
Action taken
Leyard American Corporation acquired Planar Systems, an Oregon-based display company.
Aftermath
Planar became part of Leyard's international display business and strengthened its North American footprint.
2014
Increase funding for overseas expansionStrategyBackground
Leyard was pursuing international growth and reported a substantial year-over-year increase in overseas orders.
Action taken
The company invested HK$50 million in Leyard (Hong Kong) and RMB50 million in Beijing Leyard Electronics to support international expansion.
Aftermath
The investment supported the company's transition toward a more internationally oriented operating model. The available material does not provide later results for these specific investments.
Subsidiary capital investments. HK$50 million invested in Leyard (Hong Kong); RMB50 million invested in Beijing Leyard Electronics (2014)
2013
Establish an India distribution and manufacturing pathwayStrategyBackground
Leyard sought to expand beyond China and entered a joint-venture agreement with MIC Electronics for distribution in India.
Action taken
MIC Electronics was to distribute Leyard products in India, with a factory to be developed if the partnership reached a specified sales level.
Aftermath
The agreement provided a framework for local market access and possible regional production, although the available material does not confirm whether the proposed factory was built.
Recent events
- Unconfirmed
Shenzhen Stock Exchange questions Leyard over subsidiary capital increase[4]
Reported:
The Shenzhen Stock Exchange issued Leyard an inquiry letter concerning the capital increase and related transaction involving its subsidiary Virtual Point; the article says the exchange asked whether the arrangement involved a transfer of benefits.
Leyard launches four Micro LED commercial display products[5]
Reported:
Leyard held a Micro LED commercial display product launch and released four mass-produced products globally: 40-inch, 54-inch, 67-inch and 81-inch 2K displays.
- Unconfirmed
Leyard and Epistar agree to form a joint venture for an LED production base[6]
Reported:
Leyard, Taiwan-based Epistar Group and Wuxi's Liangxi District signed a cooperation agreement. Leyard and Epistar said they would form a joint venture in Wuxi and build a mass-production base for Mini LED and Micro LED products.
LEMASS launches 100-inch AI smart TV[7]
Reported:
Leyard launched the LEMASS brand and introduced its 100-inch AI smart television, model 100A90S, for the consumer home market.
PLANAR unveils Micro LED televisions[7]
Reported:
Leyard's PLANAR brand unveiled 135-inch and 120-inch 8K ultra-high-definition Micro LED smart televisions.
Sources7 sources
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