Lepas
An international vehicle marque established by Chery Automobile for markets outside China.
Last updated October 9, 2026
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Overview
Lepas is a Chinese automotive marque established by Chery Automobile in 2025 as part of Chery International's overseas brand portfolio. The marque was created specifically for international markets rather than for domestic sales in China, supporting Chery's broader strategy of presenting multiple differentiated brands to consumers around the world. Its name combines the ideas of “leap” and “passion,” signaling an intended image of forward movement, emotional appeal, and lifestyle-oriented mobility. The brand was publicly announced at a Chery brand convention in Wuhu, Anhui, in April 2025. On 22 April 2025, its first vehicle, the Lepas L8, was reported to have left the production line. The L8 is based on the second-generation Chery Tiggo 8, reflecting Lepas's initial approach of adapting vehicles from Chery's existing product and engineering portfolio for international distribution. The marque subsequently made its auto-show debut at the 32nd Gaikindo Indonesia International Auto Show in July 2025, where it also introduced a new logo. Lepas's announced range consists primarily of sport utility vehicles and related electrified or rebadged derivatives. The listed model family includes the L8, the L4/E4, and the L6, with the latter two derived from other Chery products. The brand has also identified future L1, L2, and L3 models, although detailed specifications, launch schedules, pricing, and market availability have not been established in the available reference material. Chery has set an ambitious international target for Lepas: reaching 500,000 global sales within three years of launch. The expansion plan calls for presence in 27 countries by the end of 2025 and 45 countries by 2027. These are stated strategic objectives rather than verified financial or sales results. As a newly established marque, Lepas's commercial identity and market position remain under development, but its role is clear within Chery's architecture: an export-focused automotive brand intended to broaden the group's international reach through a dedicated nameplate and a multi-model SUV-led portfolio.
History
Lepas was created by Chery Automobile in 2025 as a marque within Chery International's overseas portfolio. Unlike a conventional domestic Chinese brand, it was designed for marketing outside China and forms part of Chery's broader effort to organize its international vehicle business around distinct brand identities. The name is described as a combination of “leap” and “passion,” conveying an intended association with progress, energy, and emotional enthusiasm. The marque was announced at a Chery brand convention held in Wuhu, Anhui, in April 2025. Its first vehicle, the Lepas L8, reached production on 22 April 2025. The L8 is derived from the second-generation Chery Tiggo 8, indicating that Lepas initially relies on Chery's existing vehicle platforms and models while presenting them under a separate export-oriented identity. In July 2025, Lepas made its auto-show debut at the 32nd Gaikindo Indonesia International Auto Show. The appearance also served as the occasion for the introduction of a new Lepas logo, giving the young marque a more defined visual identity as it entered international markets. Indonesia was therefore an early public showcase for the brand's overseas ambitions, although the available reference material does not establish a complete retail-market rollout or local sales results. The initial model plan is centered on sport utility vehicles. The L8 is listed from 2025 onward, while the L4/E4 is scheduled from 2026 and is based on the second-generation Chery Tiggo 5. The L6 is also identified for 2026 and is derived from the Chery Fulwin T7. Lepas has additionally announced future models called the L1, L2, and L3, but detailed technical information and launch timing for those vehicles are not available in the supplied sources. Chery's stated objectives for Lepas include selling 500,000 vehicles globally within three years of launch, entering 27 countries by the end of 2025, and expanding to 45 countries by 2027. These targets describe the intended scale of the program and should not be treated as achieved sales or independently verified market data. With its international-only remit, Chery-derived product base, and SUV-focused lineup, Lepas represents a newly launched export brand whose long-term commercial position was still being established in the available 2025 material.
- 2025
Lepas is announced
[1]Chery announced Lepas at a brand convention in Wuhu, Anhui, presenting it as a marque for markets outside China under Chery International.
- 2025
Lepas L8 enters production
[1]The first Lepas model, the L8, rolled off the production line on 22 April 2025.
- 2025
International auto-show debut and logo introduction
[1]Lepas appeared publicly at the 32nd Gaikindo Indonesia International Auto Show in July and presented a new logo.
Products and positioning
An export-focused Chery vehicle marque aimed at international markets, with an SUV-led range and an aspirational identity built around the ideas of leaping forward and passion.
Sport utility vehicle · 2025
Lepas L8
The L8 is Lepas's first announced production vehicle. It is based on the second-generation Chery Tiggo 8 and serves as the initial product through which the new export-focused marque entered the international automotive market. The available reference material identifies its production start in April 2025 but does not provide complete specifications, pricing, powertrain details, or confirmed market-by-market availability.
Sport utility vehicle · 2026
Lepas L4/E4
The L4/E4 is listed as a 2026 model derived from the second-generation Chery Tiggo 5. Its paired naming suggests that Lepas may use related model designations across conventional and electrified versions, although the supplied reference does not define the distinction between the L4 and E4 names or provide confirmed technical specifications.
Sport utility vehicle · 2026
Lepas L6
The L6 is identified for 2026 and is described as a Lepas version of the Chery Fulwin T7. It is part of the marque's planned expansion beyond the first L8 model. Detailed information about its propulsion system, equipment, pricing, production, and launch markets is not available in the supplied reference material.
Automobile
Lepas L1
The L1 is one of three additional future model names identified for the Lepas range. No confirmed body style, donor vehicle, powertrain, launch date, specifications, or market information is provided in the available source.
Automobile
Lepas L2
The L2 is a planned Lepas model listed alongside the L1 and L3. The available reference material does not specify its vehicle segment, technical basis, production timing, or intended markets.
Automobile
Lepas L3
The L3 is part of Lepas's announced future model nomenclature. No substantive product details, launch timing, specifications, or confirmed sales markets are available in the supplied material.
Brand decisions
2025
Create an international-only vehicle marqueStrategyBackground
Chery sought a dedicated brand for its overseas expansion rather than marketing Lepas as a domestic Chinese marque.
Action taken
Chery established Lepas within Chery International and planned its distribution outside China.
Aftermath
The brand was announced in April 2025 and began building an export-oriented model range led by the L8.
2025
Launch the Lepas L8Product launchBackground
Lepas required an initial production model to establish its international brand identity.
Action taken
The L8, based on the second-generation Chery Tiggo 8, entered production on 22 April 2025.
Aftermath
The L8 became the marque's first announced vehicle and the foundation of its initial overseas product rollout.
Recent events
- 2025
Chery establishes and announces the Lepas marque[1]
Other
Chery presented Lepas at a brand convention in Wuhu, Anhui, positioning it as an international-only marque under Chery International.
- 2025
Lepas L8 begins production[1]
Product launch · Product generation
The Lepas L8, the marque's first announced vehicle, rolled off the production line on 22 April 2025.
- 2025
Lepas unveils new logo at Indonesian auto show debut[1]
Product launch · Other
Lepas introduced a new logo during its first auto-show appearance at the 32nd Gaikindo Indonesia International Auto Show in July 2025.
Sources7 sources
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