Lennys Grill & Subs
Lennys Grill & Subs is a Memphis-based quick-service restaurant franchise specializing in Philadelphia-style subs and cheesesteaks.
Last updated August 25, 2026
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Overview
Lennys Grill & Subs is a United States quick-service restaurant franchise built around made-to-order submarine sandwiches and Philadelphia-style cheesesteaks. The brand is based in Memphis, Tennessee, and operates primarily across the southeastern United States. It was established by Len and Shelia Moore, who opened the first Lenny's Sub Shop on September 16, 1998, in Bartlett, Tennessee. The business expanded rapidly during its first year, reaching five locations within twelve months. Franchising began in 2001, providing the principal mechanism for subsequent expansion beyond the original company-operated or locally developed restaurants. The brand was formerly known as Lenny's Sub Shop and later adopted the Lennys Grill & Subs name. Its restaurant concept centers on hot grilled subs, cheesesteaks, and related quick-service sandwich offerings rather than a broad full-service menu. Lennys is described as having approximately 100 locations, with the network concentrated mainly in the southeastern United States. The available reference material does not identify a current parent company, publicly traded ownership structure, specific executive leadership roster, financial results, or an official website URL. Accordingly, the brand is best characterized as an active regional franchise system whose differentiation rests on hot, grill-prepared submarine sandwiches and a Philadelphia-inspired sandwich identity.
History
Lennys Grill & Subs began in Bartlett, Tennessee, where Len and Shelia Moore opened the first Lenny's Sub Shop on September 16, 1998. The original concept was a quick-service sandwich restaurant emphasizing hot, grill-prepared food, particularly submarine sandwiches and Philadelphia-style cheesesteaks. The founders' early expansion was rapid: within the first year, the business had grown from its initial location to five locations. This early development established the operating model that would later support a larger franchise network. In 2001, Lennys began franchising. Franchising enabled the brand to expand through independently operated locations while retaining a common restaurant identity centered on subs, cheesesteaks, and other quick-service offerings. The company subsequently developed into a regional chain with approximately 100 locations, concentrated mainly throughout the southeastern United States. During its development, the brand changed its name from Lenny's Sub Shop to Lennys Grill & Subs, reflecting its emphasis on grilled sandwiches and its broader brand presentation. Lennys is headquartered in Memphis, Tennessee. The available reference material does not provide a detailed account of later ownership changes, leadership appointments, store-level operating milestones, menu introductions, advertising campaigns, financial performance, or international expansion. It therefore supports a concise history of founding, early growth, the beginning of franchising, rebranding, and regional network development, but not a more granular corporate chronology.
- 2001
Franchising begins
[1]Lennys began franchising, creating the expansion model for its subsequent regional restaurant network.
- 1999
Early network reaches five locations
[1]Within its first year, the business had expanded to five locations.
- 1998
First restaurant opens
[1]Len and Shelia Moore opened the first Lenny's Sub Shop on September 16, 1998, in Bartlett, Tennessee.
Products and positioning
A regional quick-service sandwich franchise focused on hot, grill-prepared subs and Philadelphia-style cheesesteaks, with a strong presence in the southeastern United States.
Quick-service sandwiches
Submarine sandwiches
Submarine sandwiches are the core product category associated with Lennys Grill & Subs. The brand's concept is organized around made-to-order subs served in a quick-service restaurant setting, with the broader menu identity built around hot and grilled sandwich preparation.
Cheesesteak sandwiches
Philadelphia-style cheesesteaks
Philadelphia-style cheesesteaks are one of Lennys' defining specialties. They form a central part of the brand's positioning and distinguish the chain from sandwich concepts focused primarily on cold subs or general deli products.
Grilled quick-service food
Grilled sandwiches
Grilled sandwiches represent the preparation style emphasized by the Lennys Grill & Subs name. The available reference material identifies grilled subs and cheesesteaks as the principal focus, but does not provide a complete current menu or individual product specifications.
Sources1 sources
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