Lemar

Lemar TV is a Pashto-language television channel based in Kabul, Afghanistan. The channel was launched on August 15, 2006, and is owned by MOBY Group, the Afghan media group also associated with TOLO TV and TOLOnews. Lemar operates within Afghanistan's television sector and is aimed primarily at Pashto-speaking audiences. The channel's programming combines news, current affairs, entertainment, locally produced shows, acquired international content, and sports coverage. Its material is either produced locally or obtained from international sources and transmitted in Pashto. This combination has allowed Lemar to serve both as a general-interest broadcaster and as a significant Pashto-language outlet in Afghanistan's national media landscape. Lemar's entertainment schedule has included Pashto-dubbed Hindi television serials, including Laagi Tujhse Lagan, as well as Afghan social and entertainment programs. Food Path, a weekly food program presented by Pakistani host Kiran Khan and Afghan host Najeeba Faiz, was among the channel's identified lifestyle offerings. Lemar Makham served as a social and entertainment program, while Kangina was described as a popular Afghan show. The channel has also carried current-affairs programming. Tawdi Khabari has been broadcast on both Lemar TV and TOLOnews, linking the channel's Pashto service with the wider MOBY Group news operation. Kaglechoona, hosted by Mujeeb Muneeb and produced by Merwais Hamidi, was scheduled on Lemar TV and TOLOnews on different days. These programs illustrate Lemar's role in presenting public-affairs content to Pashto-speaking viewers while maintaining a broader entertainment-oriented schedule. Sports has been another part of the channel's reach. In 2010, Afghanistan's first local-language television coverage of the ICC World Twenty20 included Pashto and Persian broadcasts. Lemar subsequently carried or was associated with coverage of major cricket competitions, including the Cricket World Cup, ICC Champions Trophy, Indian Premier League, Pakistan Super League, Bangladesh Premier League, Lanka Premier League, and men's T20 World Cup. Cricket programming reflected the sport's growing popularity in Afghanistan and gave the channel an additional way to attract a national audience. Reference material describes Lemar as one of Afghanistan's most popular channels and as a leading Pashto broadcaster, although audience rankings vary by source and period. The channel has been characterized by an apolitical tone in its news and current-affairs output and by a strong resonance with Pashto-speaking viewers. Its sister channels are TOLO TV and TOLOnews. Detailed public information about its corporate structure, executives, audience measurement, finances, and current schedule is limited.

Lemar TV was launched in Kabul on August 15, 2006, as a Pashto-language television channel serving Afghanistan. It became part of MOBY Group's collection of Afghan media properties, alongside TOLO TV and TOLOnews. The channel's creation reflected the development of Afghanistan's private broadcasting sector and the demand for television content in major local languages. From its early operation, Lemar combined several programming functions rather than limiting itself to a single genre. Its schedule included news and current affairs, entertainment, social programming, acquired international television, and sports. The channel's content was produced locally or acquired from international sources, then transmitted in Pashto for its principal audience. This model enabled Lemar to pair Afghan-produced programs with popular imported formats and serials. Entertainment programming included Pashto-dubbed Hindi serials such as Laagi Tujhse Lagan. The channel also carried Afghan-oriented programs such as Kangina and Lemar Makham. Food Path added a lifestyle and food dimension to the schedule; it aired weekly and featured Kiran Khan from Pakistan and Najeeba Faiz from Afghanistan. These programs helped position the station as a broad general-interest service rather than solely a news outlet. Lemar's current-affairs role was reinforced through programming shared with the wider MOBY Group news operation. Tawdi Khabari was broadcast on both Lemar TV and TOLOnews. Kaglechoona, hosted by Mujeeb Muneeb and produced by Merwais Hamidi, also appeared on Lemar TV and TOLOnews on separate weekly schedules. The presence of such programs connected Pashto-language viewers with public-affairs coverage while preserving the channel's entertainment-led identity. Cricket became an important part of Lemar's sports offering as the game grew in popularity in Afghanistan. The 2010 ICC World Twenty20 was shown in Afghanistan in Pashto and Persian, described as the first time the tournament had been made available in the country's local languages. Subsequent coverage referenced major international and regional competitions, including the Cricket World Cup, ICC Champions Trophy, Indian Premier League, Pakistan Super League, Bangladesh Premier League, Lanka Premier League, and men's T20 World Cup. Reference descriptions have identified Lemar as one of Afghanistan's most popular television channels and a major Pashto broadcaster. One cited characterization places it among the country's leading channels, while another describes it as the second-most-watched Pashto channel after Shamshad TV; audience positions may depend on the measurement period and methodology. The channel has also been described as having an apolitical tone in its news and current-affairs content and as resonating strongly with Pashto-speaking audiences. Publicly available reference material does not provide a complete chronology of ownership changes, executive appointments, audience data, financial performance, transmission infrastructure, or recent programming changes. Lemar is nevertheless identified as an MOBY Group channel with sister services TOLO TV and TOLOnews and remains an established part of Afghanistan's television landscape.

• 2010

  Local-language cricket broadcasting expands

  [1]Lemar (TV channel)en.wikipedia.org

  The ICC World Twenty20 is shown in Afghanistan in Pashto and Persian, marking an early milestone in local-language access to major international cricket.

• 2006

  Lemar TV begins broadcasting

  [1]Lemar (TV channel)en.wikipedia.org

  Lemar TV launches in Kabul on August 15 as a Pashto-language Afghan television channel.

A general-interest Afghan television channel focused on Pashto-speaking audiences, combining news, current affairs, entertainment, locally produced programming, international acquisitions, and sports coverage.

• Television broadcasting · 2006

  Lemar TV channel

  The core Lemar offering is a general-interest Afghan television channel broadcasting primarily in Pashto. Its schedule combines locally produced news, current affairs, social and entertainment programming with acquired international content and sports coverage. The service is designed for Pashto-speaking audiences across Afghanistan.

• Sports broadcasting · 2010

  Pashto cricket coverage

  Lemar has carried or participated in Pashto-language coverage of major cricket competitions. Referenced tournaments include the ICC World Twenty20, Cricket World Cup, ICC Champions Trophy, Indian Premier League, Pakistan Super League, Bangladesh Premier League, Lanka Premier League, and men's T20 World Cup.

• Lifestyle programming

  Food Path

  Food Path was a weekly food and lifestyle program aired on Lemar TV. It featured Kiran Khan from Pakistan and Najeeba Faiz from Afghanistan and combined culinary subject matter with presenters from the region.

• Current affairs

  Tawdi Khabari

  Tawdi Khabari is a current-affairs program associated with both Lemar TV and TOLOnews, providing public-affairs content to Pashto-speaking viewers within the MOBY Group's television network.

• Current affairs

  Kaglechoona

  Kaglechoona is a current-affairs program hosted by Mujeeb Muneeb and produced by Merwais Hamidi. It aired weekly on Lemar TV and also appeared on TOLOnews on a separate day.

• 2010

  Lemar TV carries local-language coverage of the ICC World Twenty20[1]Lemar (TV channel)en.wikipedia.org

  Product launch · Other

  The 2010 ICC World Twenty20 was televised in Afghanistan in local languages including Pashto and Persian, helping expand access to international cricket coverage.

• 2006

  Lemar TV launches in Kabul[1]Lemar (TV channel)en.wikipedia.org

  Other

  Lemar TV began broadcasting on August 15, 2006, establishing a Pashto-language television service based in Kabul.

1. 1Lemar (TV channel)en.wikipedia.org