Lebensraum Tirol Holding GmbH
Lebensraum Tirol Holding GmbH is the holding company of the Lebensraum Tirol Gruppe, which bundles the activities of several institutions to strengthen the living space of Tirol and spread the "Marke Tirol" at home and abroad.
Last updated September 16, 2026
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Overview
Lebensraum Tirol Holding GmbH is the holding company within the Lebensraum Tirol Gruppe. According to the group's official website, the group bundles the activities of various institutions to contribute to strengthening the living space of Tirol and to spreading the "Marke Tirol" at home and abroad. The group consists of Lebensraum Tirol Holding GmbH, Tirol Werbung GmbH, Standortagentur Tirol GmbH, Agrarmarketing Tirol GmbH and Tirol Shop Vertriebs GmbH. The group also operates Moments Tirol, described as its new brand world in the heart of Innsbruck, and publishes the corporate magazine "unsereins".
History
The official website of the Lebensraum Tirol Gruppe states that by bundling the activities of various institutions, the group contributes to strengthening the living space of Tirol and to spreading the "Marke Tirol" at home and abroad. The group consists of Lebensraum Tirol Holding GmbH, Tirol Werbung GmbH, Standortagentur Tirol GmbH, Agrarmarketing Tirol GmbH and Tirol Shop Vertriebs GmbH. A separate page on the group's website traces the history of the "Marke Tirol", noting that the Tirol logo was designed in 1974 by Prof. Arthur Zelger as a free-standing lettering logo on behalf of the Tiroler Fremdenverkehrswerbung, and that in 1984 the logo was registered as a trademark, with Tirol Werbung acquiring the usage rights of the lettering, beginning its history as the tourist brand of the province. In 1989 the association Tirol Werbung was founded.
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