Leads Now AI

Leads Now AI is an Australian agency that describes itself as a pay-per-result provider of AI sales and lead-generation services. Rather than charging traditional retainers, the company positions its commercial model around performance: clients are billed in alignment with the revenue and appointments the systems produce. Its public materials describe a hybrid delivery team of human specialists — RevOps engineers, marketers and consultants — combined with a fleet of AI agents that handle prospecting, appointment setting, follow-up and sales support. The company's core proposition is what it calls "Sales & Marketing Maximisation & DFY AI Deployment." It markets a done-for-you installation of AI agents alongside human operators, claiming to have generated more than 50,769 AI-set sales appointments and an average 7x sales lift for clients. The website presents a dashboard-style illustration of AI-assisted deals, booked appointments and collected revenue to reinforce the performance-based pitch. Leads Now AI explicitly states that "if we can't make you money, we don't deserve yours," framing pay-per-result as a confidence signal that competitors would not dare to match. Leads Now AI serves a broad range of customer types, listing B2B, B2C, services, enterprise and small business among its target segments. Its service catalogue also reflects deep roots in the fitness industry: offerings include Fitness Sales Mastery, the Autopilot Marketing System (associated with the More Gym Members brand) and Platinum Business Coaching. The More Gym Members program is described as a flagship lead-generation and Facebook Ads service aimed at attracting new clients for gyms and PT studios without cold calls or retainers. The company is led by founder Riley James, described as a serial entrepreneur. According to the company's About page, James studied robotics engineering before moving into marketing, founded the fitness marketing agency More Gym Members in 2017, and later launched a tech-startup marketing launchpad and incubator. His experience with large staff overheads and wasted leads reportedly led him to invest in automation and intelligence that could generate sales automatically. Leads Now AI presents itself as the product of that journey, combining human RevOps expertise with AI-driven execution. Leads Now AI operates as a private company and does not appear to be listed on a public exchange. Its website is leadsnow.ai, and its marketing emphasises free strategy sessions and a performance-aligned engagement model. The company's public identity is built around the promise of measurable sales outcomes, with AI agents acting as "new favourite employees" for client businesses.

Leads Now AI is an Australian agency that provides AI-driven sales and lead-generation services on a pay-per-result basis. Its public history is closely tied to the entrepreneurial career of founder Riley James. According to the company's About page, James studied robotics engineering at university before moving into marketing. In 2017 he founded More Gym Members, a fitness marketing agency that the company says grew to become the second-largest fitness marketing agency in the world. In 2020 he launched a tech-startup-focused marketing launchpad and incubator, which the company says became internationally recognised and expanded his combined staff count to 110 people. James's experience running large teams and observing tens of thousands of leads being wasted through poor sales follow-up led him to invest in deep automation and intelligence designed to generate sales automatically. By March 2020, his team had reportedly begun developing systems that would later form the basis of Leads Now AI's service model. The company's About page frames Leads Now AI as the culmination of this work: a team of RevOps engineers, marketers and consultants who combine human expertise with AI agents to drive client results. Leads Now AI's business model is explicitly performance-based. The company states that it does not charge retainers and instead aligns its fees with the results it produces, a stance it presents as unusual in the market. Its website claims more than 50,769 AI-set sales appointments and an average 7x sales lift for clients. The company markets a done-for-you deployment of AI agents alongside human specialists, describing the combination as "your new favourite employees." The service catalogue includes Fitness Sales Mastery, the Autopilot Marketing System (linked to the More Gym Members brand) and Platinum Business Coaching, indicating that the company's roots in fitness marketing remain a significant part of its offering. Leads Now AI targets a wide range of clients, including B2B, B2C, services, enterprise and small business. Its website features a dashboard-style visualisation of AI-assisted deals, booked appointments and collected revenue, reinforcing the pay-per-result promise. The company operates primarily through remote delivery and free strategy sessions, and it presents itself as a private, founder-led business. As of the available evidence, no public listing, parent company or acquisition history is documented.

• 2020

  Riley James launches a tech-startup-focused marketing launchpad and incubator.

• 2020

  By March 2020, Riley James's team begins investing in deep automation and intelligence for automatic sales generation.

• 2017

  Riley James founds More Gym Members, a fitness marketing agency.

Pay-per-result AI sales and lead generation agency combining human RevOps engineers with AI agents to deliver measurable revenue growth.

• Pay-Per-Result AI Agents

  AI agents deployed on a performance-based pricing model to handle sales and lead generation.

• Autopilot Marketing System (More Gym Members)

  Flagship lead generation and Facebook Ads program for gyms and PT studios, aiming to attract new clients without cold calls or retainers.

• Fitness Sales Mastery

  Sales training program for fitness businesses focused on increasing prices, closing rates and contract terms.

• Platinum Business Coaching

  Business coaching service to help clients build reliable business systems and profitable businesses.

1. 1Leads Now AI | Pay-Per-Result AI Sales & Lead Genleadsnow.ai
2. 2About Us | Leads Now AIleadsnow.ai
3. 3AI Sales Agents Services | Leads Now AIleadsnow.ai
4. 4Fitness Products for Gyms & PT Studios | More Gym Membersleadsnow.ai
5. 5Leads Now AIwikidata.org