Leaders of Tomorrow
Jordanian social enterprise founded in 2009 that empowers youth and women through tech-driven platforms, training, and social innovation programs.
Last updated September 27, 2026
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Overview
Leaders of Tomorrow (LOT) is a Jordanian social enterprise founded in 2009 by Dr. Sami Hourani. It works to strengthen Jordan's political, economic, and social fabric through innovative, tech-driven, and sustainable solutions. The organization describes itself as a youth-led hub for social innovation, aiming to equip young people across Jordan and the region with the knowledge, opportunities, and tools needed to become impactful leaders, social innovators, and active contributors to their communities. LOT's flagship programs are the online platforms FORSA and SouqFann. Both promote economic empowerment, provide skills development, and contribute to enhancing employability, particularly for youth, women, and refugees. FORSA is an online platform focused on economic empowerment and employability, while SouqFann is a platform that supports artisans and creative entrepreneurs. These platforms reflect LOT's broader mission of transforming potential into social impact. The organization's areas of intervention include education and capacity building, entrepreneurship, civic participation, innovation, and sustainable development. Through training programs, social innovation initiatives, dialogue platforms, research projects, campaigns, and community-driven activities, LOT works to bridge gaps between young people and opportunities by designing initiatives that respond to real social, economic, and cultural challenges. It collaborates with local and international organizations and other institutions in implementing various community programs. LOT envisions a future where social innovation becomes a driving force for positive change, empowering young people to shape more inclusive, equitable, and resilient communities. It aspires to foster a culture where freedom of expression, human rights, social justice, and equal access to education are not privileges but fundamental values accessible to all individuals. The organization uses social media, social networks, and word of mouth to grow and grab the community's attention and action. As a social enterprise, LOT operates as a private entity rather than a publicly listed company. Its work is primarily focused on Jordan and the broader Middle East and North Africa region. The organization continues to be led by its founder, Dr. Sami Hourani, who serves as Founder and CEO.
History
Leaders of Tomorrow (LOT) was founded in 2009 by Dr. Sami Hourani in Jordan. The organization was created with the belief that young people are not only the future but also the drivers of change today. What started as a vision to empower youth in Jordan has grown into a dynamic platform that supports thousands of young people across education, entrepreneurship, civic engagement, innovation, and social development. Over the years, LOT has become a space where ideas turn into action. Through training programs, social innovation initiatives, dialogue platforms, research projects, campaigns, and community-driven activities, the organization works to equip youth with the knowledge, confidence, and opportunities needed to shape their communities and build meaningful futures. Driven by the leadership and vision of Dr. Sami Hourani, LOT believes in the power of education, creativity, and participation as essential tools for sustainable development. LOT continuously works to bridge gaps between young people and opportunities by designing initiatives that respond to real social, economic, and cultural challenges. As a youth-led organization and a hub for social innovation, it develops an extensive network through which ideas and suggestions are discussed, debated, and used to enact change and reform. The organization uses social media, social networks, and word of mouth to grow and grab the community's attention and action, and it collaborates with local and international organizations and other institutions in implementing various community programs. A significant development in LOT's history was the launch of its flagship online platforms, FORSA and SouqFann. These platforms promote economic empowerment, provide skills development, and contribute to enhancing employability, particularly for youth, women, and refugees. FORSA focuses on economic empowerment and employability, while SouqFann supports artisans and creative entrepreneurs. These platforms represent LOT's commitment to tech-driven solutions for social impact. Today, LOT continues to operate as a social enterprise focused on Jordan and the broader region, led by its founder Dr. Sami Hourani. Its areas of intervention include education and capacity building, entrepreneurship, civic participation, innovation, and sustainable development. The organization envisions a future where social innovation becomes a driving force for positive change, empowering young people to shape more inclusive, equitable, and resilient communities.
- 2009
Leaders of Tomorrow founded by Dr. Sami Hourani in Jordan.
Launch of FORSA online platform for economic empowerment and employability.
Launch of SouqFann online platform supporting artisans and creative entrepreneurs.
Products and positioning
A youth-led social enterprise and hub for social innovation in Jordan, using tech-driven and sustainable solutions to empower youth, women, and refugees.
FORSA
Online platform promoting economic empowerment, skills development, and employability for youth, women, and refugees.
SouqFann
Online platform supporting artisans and creative entrepreneurs.
Sources3 sources
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