LayMadeIt
LayMadeIt is an art and lifestyle brand founded by African American multidisciplinary artist Lay Simone, offering vibrant, emotionally charged originals, prints, and commissions.
Last updated September 28, 2026
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Overview
LayMadeIt is an art and lifestyle brand founded by African American multidisciplinary artist Lay Simone. The brand operates primarily through its official website, thelaysimone.com, where it presents and sells original artworks, prints, and commissioned pieces. Its creative identity is built around raw emotion, body confidence, and healing, expressed through vibrant color and a multidisciplinary approach that spans visual art and lifestyle products. As a brand, LayMadeIt sits at the intersection of contemporary art and accessible lifestyle offerings. The official site describes the work as "Multidisciplinary art by Lay Simone. Raw emotion, body confidence, and healing meet vibrant color. Explore originals, prints, and commissions." This positions the brand as both a personal artistic practice and a commercial platform for selling art in multiple formats, from one-of-a-kind originals to reproducible prints and bespoke commissions. The brand is closely tied to the identity and vision of its founder, Lay Simone, whose background as an African American artist informs its themes and audience. While detailed corporate history, founding date, and headquarters are not publicly documented in the available evidence, LayMadeIt operates as a private, independent creative venture rather than a subsidiary of a larger corporation. Its market presence is currently centered on direct-to-consumer online sales through its own website. LayMadeIt's product range reflects a lifestyle brand orientation: beyond fine art originals, it offers prints that make the artwork more accessible, and commissions that allow collectors to engage directly with the artist. The brand's emphasis on body confidence and healing suggests a values-driven approach, appealing to audiences interested in art that carries personal and social meaning. As the brand develops, it may expand into additional lifestyle categories consistent with its stated identity.
History
LayMadeIt is an art and lifestyle brand founded by African American artist Lay Simone. The brand emerged from Lay Simone's multidisciplinary artistic practice, which centers on themes of raw emotion, body confidence, and healing, rendered through vibrant color. While the exact founding date and early history are not documented in the available public evidence, the brand's identity is inseparable from its founder's personal and cultural background. From its inception, LayMadeIt has operated as a direct-to-consumer creative venture, using its official website, thelaysimone.com, as the primary platform to showcase and sell work. The site presents a curated offering of original artworks, prints, and commissions, allowing audiences to engage with the art at different price points and levels of personalization. This structure reflects a common model among contemporary artist-led brands, where the artist's name and vision serve as the core brand equity. The brand's stated focus on body confidence and healing situates it within broader contemporary art conversations around identity, representation, and wellness. As an African American-founded brand, LayMadeIt contributes to a diverse creative landscape, though specific milestones, exhibitions, collaborations, or retail expansions are not detailed in the available evidence. The brand remains active and privately held, with Lay Simone serving as founder, owner, and creative lead.
Products and positioning
Art and lifestyle brand centered on raw emotion, body confidence, and healing through vibrant multidisciplinary art.
Original artworks
One-of-a-kind original pieces by Lay Simone.
Prints
Reproductions of artworks available for purchase.
Commissions
Bespoke artwork created on request.
Sources2 sources
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