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LAWSON+toks

LAWSON+toks is a station-front convenience store format jointly developed by Tokyu and Lawson, operated by Tokyu Store in the Greater Tokyo Area.

Last updated September 27, 2026

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Overview

LAWSON+toks is a Japanese convenience store format that combines the station kiosk heritage of Tokyu's 'toks' shops with the inventory-management and product range of the Lawson convenience store chain. It is operated by Tokyu Store Corporation, part of the Tokyu Group, as a Lawson franchisee. The format was developed after a November 2005 business alliance between Tokyu (then Tokyo Kyuko Electric Railway) and Lawson, and the first store opened on August 31, 2006, inside Nagatsuda Station on the Tokyu Den-en-toshi Line. The name is written in katakana as 'ローソン プラス トークス'. The stores are located primarily inside or adjacent to Tokyu Railway stations across Tokyo and Kanagawa, including the Toyoko Line, Meguro Line, Den-en-toshi Line, Oimachi Line, Ikegami Line, Tamagawa Line, and Setagaya Line. They sell convenience-store goods, snacks, beverages, tobacco, newspapers and magazines, stationery, umbrellas, and Tokyu original merchandise such as 'Norurun' character goods and train-related items. Some locations also operate as tenants inside Tokyu Group shopping centers, such as Futako-Tamagawa Rise and Shibuya Scramble Square. Originally, the station kiosk business was run by Tokyu Station Retail Service (formerly Toko Shoji), which was absorbed into Tokyu Store on March 1, 2022. Since then, Tokyu Store has continued to operate both the traditional 'toks' kiosks and the LAWSON+toks convenience stores. The format has expanded and contracted over the years, with some stores converted from 'toks' to LAWSON+toks and others newly opened. As of the mid-2010s, there were 33 LAWSON+toks stores, and the network continues to serve commuters in the Greater Tokyo Area.

History

The history of LAWSON+toks is intertwined with the history of Tokyu's station kiosk business, 'toks'. The origins of toks date back to December 1975, when the Tokyu Kojun-kai foundation opened the 'Toks' store in front of Sorimachi Station. In 1978, the foundation transferred the kiosk operations to Toko Shoji Co., Ltd. In 1991, the name was unified as 'toks' and an elephant symbol mark was established. In 1993, portable terminals for sales checks (POS) were introduced. In 1997, alcohol sales began. In 2003, Toko Shoji changed its name to Tokyu Station Retail Service Co., Ltd. In November 2005, Tokyu Station Retail Service formed a business alliance with Lawson, and together they developed the station-type convenience store format 'LAWSON + toks'. The first store, Nagatsuda, opened on August 31, 2006, combining toks' customer service speed with Lawson's inventory management. The format gradually expanded, and by November 2014 there were 33 LAWSON+toks stores. On March 22, 2012, Tokyu and Lawson agreed to convert existing 'toks' stores to 'LAWSON + toks' sequentially. The conversion began with the Tamagawa-Josui store on March 31, 2012, followed by Aobadai on March 29, Oimachi Home on May 1, Tsunashima Up Home on May 31, Yokohama on June 30, Jiyugaoka Up/Down Home on September 30, and Saginuma on December 3. In 2013, Musashi-Kosugi Up Home converted on February 4, and Motosumiyoshi on July 10. However, not all stores were converted; depending on store size, location, and opening date, both 'toks' and 'LAWSON + toks' formats continued to be used, and some stations have both. A 'NATURAL LAWSON + toks' format also appeared, with the Den-en-chofu store (outside the ticket gates) converted on September 1, 2014, and the Oookayama store (outside the ticket gates) on March 30, 2016. Additionally, LAWSON+toks stores have opened as tenants in Tokyu Group shopping centers, such as Futako-Tamagawa Rise (April 22, 2015), Shibuya Scramble Square (17th floor), and Minami-Machida Grandberry Park Station (November 13, 2019). On March 1, 2022, Tokyu Station Retail Service was absorbed into Tokyu Store, which took over the operation of both toks and LAWSON+toks. The network has seen some store closures, including Shimomaruko (September 30, 2010), Musashi-Shinden (2008), Yukigaya-Otsuka (2008), Senzoku (2023), Tsukushino (March 31, 2023), Minami-Machida (February 12, 2017, due to redevelopment), and Tsukimino (March 27, 2020). The Minami-Machida Grandberry Park store reopened on November 13, 2019, and a kids' store opened at the same time but closed on January 30, 2022.

  • 2022

    Tokyu Station Retail Service absorbed into Tokyu Store on March 1; Tokyu Store took over operations.

  • 2019

    Minami-Machida Grandberry Park Station store reopened on November 13.

  • 2016

    Oookayama store converted to NATURAL LAWSON+toks on March 30.

  • 2015

    Futako-Tamagawa Rise store opened on April 22.

  • 2014

    NATURAL LAWSON+toks format introduced at Den-en-chofu on September 1; 33 LAWSON+toks stores by November.

  • 2012

    Tokyu and Lawson agreed to convert toks stores to LAWSON+toks; conversion began March 31 at Tamagawa-Josui.

  • 2006

    First LAWSON+toks store opened at Nagatsuda Station on August 31.

  • 2005

    Tokyu Station Retail Service formed business alliance with Lawson.

  • 2003

    Toko Shoji renamed Tokyu Station Retail Service Co., Ltd.

  • 1997

    Alcohol sales began.

Products and positioning

Station-front convenience stores combining Tokyu's service speed with Lawson's inventory management, targeting commuters in the Greater Tokyo Area.

  • Convenience store goods

    Snacks, beverages, tobacco, newspapers, magazines, stationery, umbrellas, underwear, prepaid cards.

  • Tokyu original merchandise

    Norurun character goods, train-related goods, station name straps.

  • Light meals

    Onigiri and sandwiches at select toks stores (sandwiches not sold in summer).

Sources6 sources

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