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Brand Wiki/Consumer Discretionary/Laurier Québec
L

Laurier Québec

Corporate brand

Unclaimed

A large enclosed shopping centre in Quebec City and one of Quebec’s earliest indoor malls.

On this pageHistory↘

Last updated October 14, 2026

Contents

  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Company facts

Laurier Québec

Industry
Consumer Discretionary · Uncategorized
Headquarters
Quebec City, Quebec, Canada
Founded
1961
Website
www.laurierquebec.com/fr/
Country
Canada
Owner
Ivanhoé Cambridge and Douville, Moffet et Associés
Group
Ivanhoé Cambridge
On this page8
  1. 1. Overview
  2. 2. History
  3. 3. Products and positioning
  4. 4. Marketing campaigns
  5. 5. Brand decisions
  6. 6. Recent events
  7. 7. Related entries
  8. 8. Sources

Overview

Laurier Québec is a major enclosed shopping centre in Quebec City, Quebec, Canada, located in the former city of Sainte-Foy. The property opened on November 11, 1961, under the name Place Laurier and is recognized as the first enclosed shopping centre in the province. It began as a two-level mall with approximately 50 stores and several department-store and supermarket anchors, then expanded repeatedly over the following decades. The development ultimately became one of the largest shopping destinations in the Quebec City region. The mall’s early anchor lineup included Pascal’s, Syndicat, Kresge’s, Towers and Dominion, alongside the eight-storey Tour Frontenac office building. During the 1960s, a substantial western expansion replaced and incorporated the former Towers area, adding a second Dominion supermarket, relocated department stores, restaurants, banking services and additional retail space. Pascal’s also expanded, while Paquet moved into a new two-level building. These changes established the mall as a large regional retail complex rather than a conventional neighbourhood centre. A northern expansion in the early 1970s brought a Simpsons-Sears store and a new section of shops. The mall changed ownership in 1976 when Marathon Realty, the real-estate arm of Canadian Pacific, acquired it from Les Immeubles Delrano. In the 1980s, the property experienced another major growth phase. Following the 1981 bankruptcies of Paquet and Syndicat, their former spaces were reorganized for new tenants. Zellers opened in part of the former Paquet space in 1982, while a large The Bay store and two connected retail wings were added during the same period. By the middle of the decade, the centre had undergone nine expansions. The 1990s brought further tenant restructuring and changes in management. A second Zellers location was created through the conversion of Bonimart, briefly giving the mall two stores under the same banner. Marathon sold a half interest to OMERS Realty in 1994, and Oxford Properties became manager in 1996. Ivanhoé Cambridge assumed management in 2000 and acquired Oxford’s half interest in 2001 after its merger with Cambridge Shopping Centres. The property was renamed Laurier Québec in April 2007, giving the centre a more explicitly local identity. In the 2010s, Laurier Québec continued to replace traditional department-store tenants with large-format specialty, discount and general-merchandise retailers. Ivanhoé Cambridge acquired OMERS’s remaining interest in 2010, making it sole owner at that time. Best Buy opened in 2011. Target Canada replaced the remaining Zellers store in 2013, but after Target withdrew from Canada, Walmart Canada took over the lease and opened a supercentre in 2016. Marshalls opened the same year in space formerly occupied by Future Shop. Sears closed in January 2018 as part of the chain’s Canadian liquidation. In late 2021, Sports Experts opened a large two-level store in the former Sears premises. The approximately 84,000-square-foot location was described as the retailer’s largest store and became one of the mall’s principal attractions. Hudson’s Bay, which had occupied the large two-level department-store space added in the early 1980s, closed on September 11, 2022. The former department-store site is intended for redevelopment, including residential uses. The proposed long-term project would substantially increase the broader property’s floor area and is being pursued by Ivanhoé Cambridge with Quebec development group Douville, Moffet et Associés. Today, Laurier Québec contains approximately 215 stores and restaurants across three levels, supported by underground, multilevel and outdoor parking. Its tenant mix includes national chains and Quebec retailers across sports, electronics, apparel, home goods, books, jewellery, eyewear, music, toys, pets, beauty and food. Major tenants identified in reference material include Sports Experts, Best Buy, Walmart Canada, Marshalls, Sunrise Reco…

History

Laurier Québec opened as Place Laurier on November 11, 1961, in Sainte-Foy, now part of Quebec City. The original two-level centre had about 50 stores and anchors including Pascal’s, Syndicat, Kresge’s, Towers and Dominion. An eight-storey office building, Tour Frontenac, also opened in 1961. The mall expanded during the decade with a three-level western wing, a second Dominion supermarket, relocated department stores, restaurants and banking facilities. The northern portion was enlarged in the early 1970s. Simpsons-Sears opened in October 1971, followed by the remainder of the new section in 1972. Marathon Realty acquired Place Laurier in 1976 for $40 million. In 1981, Paquet and Syndicat entered bankruptcy. Zellers opened in part of the former Paquet premises in 1982, while a major southern expansion added a two-level The Bay store and 65 additional shops. The property had undergone nine expansions by 1986. In 1991, a former Bonimart store was converted to Zellers, temporarily giving the mall two Zellers outlets. Marathon sold half its interest to OMERS Realty in 1994. Oxford Properties became manager in 1996 after Marathon was acquired by Olympiad Acquisitions, a joint venture involving Oxford and GE Capital. In 2000, Ivanhoé Cambridge became manager and acquired Oxford’s half interest in 2001 following the creation of Ivanhoé Cambridge through the merger of Ivanhoe and Cambridge Shopping Centres. Sears renovated and enlarged its store in 2004. The property adopted the Laurier Québec name in April 2007. Ivanhoé Cambridge bought OMERS’s remaining interest in June 2010. Best Buy opened in September 2011. The remaining Zellers was converted to Target Canada in October 2013; Walmart Canada later took over the premises and opened in 2016. Marshalls also opened in 2016, while Sears closed on January 14, 2018. Sports Experts occupied the former Sears site in late 2021 with a large two-floor store. Hudson’s Bay, formerly The Bay, closed its approximately 157,000-square-foot location on September 11, 2022. The former department-store property is planned for redevelopment, including residential buildings. Ivanhoé Cambridge and Douville, Moffet et Associés are associated with a long-term project that would significantly expand the overall property. Laurier Québec currently operates as a roughly 215-store regional mall with retail, dining and service tenants distributed over three levels.

  • 2022

    Hudson’s Bay closes

    [1]Laurier Québecen.wikipedia.org

    The large department-store location closed and was earmarked for redevelopment.

  • 2021

    Sports Experts opens its largest store

    [1]Laurier Québecen.wikipedia.org

    A two-level Sports Experts store opened in the former Sears premises.

  • 2016

    Walmart and Marshalls arrive

    [1]Laurier Québecen.wikipedia.org

    Walmart opened in the former Target premises and Marshalls opened in former Future Shop space.

  • 2013

    Target Canada replaces Zellers

    [1]Laurier Québecen.wikipedia.org

    The remaining Zellers location was converted to Target Canada.

  • 2011

    Best Buy opens

    [1]Laurier Québecen.wikipedia.org

    A Best Buy store opened in September alongside another Quebec City-area location.

  • 2010

    Ivanhoé Cambridge obtains full ownership

    [1]Laurier Québecen.wikipedia.org

    The company acquired OMERS Realty’s 50 percent interest.

  • 2007

    Name changes to Laurier Québec

    [1]Laurier Québecen.wikipedia.org

    The property officially changed its name from Place Laurier to Laurier Québec.

  • 2001

    Ivanhoé Cambridge is formed

    [1]Laurier Québecen.wikipedia.org

    Ivanhoe merged with Cambridge Shopping Centres, creating Ivanhoé Cambridge and consolidating the mall’s management structure.

  • 1996

    Oxford Properties becomes manager

    [1]Laurier Québecen.wikipedia.org

    Management transferred to Oxford Properties after the Marathon-related ownership transaction.

  • 1982

    Major southern expansion

    [1]Laurier Québecen.wikipedia.org

    The Bay and two linked retail wings were added, while Zellers opened in part of the former Paquet store.

Showing the 10 most recent.

Products and positioning

A large regional enclosed shopping centre combining department-store replacements, specialty retail, discount and general merchandise, dining, services and future mixed-use redevelopment in the Quebec City market.

  • Sporting goods retailer · 2021

    Sports Experts Laurier Québec

    A large two-level sporting-goods store opened in the former Sears premises in late 2021. At approximately 84,000 square feet, it was described as the largest Sports Experts store and became a major anchor within the centre.

  • Consumer electronics · 2011

    Best Buy

    Best Buy operates a major electronics and technology retail location at Laurier Québec, offering consumer electronics, computing products, appliances, entertainment equipment and related services.

  • General merchandise · 2016

    Walmart Canada

    Walmart Canada operates a supercentre in premises previously occupied by Target Canada. The store contributes general merchandise and grocery traffic to the regional mall.

  • Off-price apparel and home goods · 2016

    Marshalls

    Marshalls occupies space formerly used by Future Shop and provides off-price apparel, accessories, footwear and home merchandise.

  • Books and entertainment

    Renaud-Bray

    Renaud-Bray is a Quebec-based bookseller represented among Laurier Québec’s major tenants, with books, educational products, gifts and entertainment merchandise.

  • Home goods

    Linen Chest

    Linen Chest operates a large-format home-products store offering bedding, kitchenware, bath goods, décor and related household merchandise.

Marketing campaigns

  • 2011Best Buy opening promotion

    Quebec City · Canada

    The opening of Best Buy at Laurier Québec included autograph appearances by former hockey players Guy Lafleur and Alain Côté, as well as a free concert by singer Marie-Mai.

    Outcome. The opening was used as a high-profile launch event for the new anchor tenant.

    Source

Brand decisions

  • 2022

    Redevelop the former Hudson’s Bay siteStrategy

    Background

    Hudson’s Bay closed its large two-level store after the department-store format had become less central to the mall’s tenant mix.

    Action taken

    The site was designated for redevelopment that includes residential buildings. Ivanhoé Cambridge partnered with Douville, Moffet et Associés on a long-term expansion and mixed-use plan.

    Aftermath

    The proposal would substantially increase the property’s overall floor area and reshape Laurier Québec as a mixed-use destination over an extended development period.

    Source
  • 2021

    Open a flagship-scale Sports Experts storeProduct launch

    Background

    The closure of Sears created a large vacant anchor space in the mall.

    Action taken

    Sports Experts opened a two-level store of approximately 84,000 square feet in the former Sears premises.

    Aftermath

    The store was described as the largest Sports Experts location and became a significant new anchor.

    Source
  • 2013

    Replace Zellers with Target CanadaOther

    Background

    The remaining Zellers store was part of a broader transition of former Zellers locations in Canada.

    Action taken

    The space was converted to a Target Canada store, which opened on October 18, 2013.

    Aftermath

    After Target Canada withdrew from the country, Walmart Canada acquired the lease and opened a supercentre in 2016.

    Source
  • 2010

    Consolidate ownership under Ivanhoé CambridgeM&A

    Background

    Ivanhoé Cambridge already managed the centre and held one half of the property after earlier ownership changes.

    Action taken

    Ivanhoé Cambridge purchased OMERS Realty’s remaining 50 percent interest.

    Aftermath

    Ivanhoé Cambridge held full ownership before later partnering with Douville, Moffet et Associés on redevelopment plans.

    Source
  • 2007

    Rebrand Place Laurier as Laurier QuébecStrategy

    Background

    The shopping centre had operated for decades under the Place Laurier name and was seeking a more locally distinctive identity.

    Action taken

    The property changed its official name to Laurier Québec in April 2007.

    Aftermath

    The Laurier Québec name remains the centre’s current identity, while Place Laurier continues to be used as a historical or colloquial reference.

    Source

Recent events

  • 2022

    Hudson’s Bay closes at Laurier Québec[1]Laurier Québecen.wikipedia.org

    Other

    The large two-level department-store location closed, with the site identified for future redevelopment including residential buildings.

  • 2021

    Large Sports Experts store opens in former Sears premises[1]Laurier Québecen.wikipedia.org

    Product launch

    Sports Experts opened a two-level store of approximately 84,000 square feet, described as the chain’s largest location.

  • 2018

    Sears closes at Laurier Québec[1]Laurier Québecen.wikipedia.org

    Bankruptcy

    The Sears store closed as part of the final shutdown of Sears Canada locations.

  • 2016

    Walmart opens in former Target space[1]Laurier Québecen.wikipedia.org

    Product launch

    After Target Canada exited the country, Walmart Canada acquired the lease and opened a supercentre at the mall.

  • 2016

    Marshalls opens at Laurier Québec[1]Laurier Québecen.wikipedia.org

    Product launch

    Marshalls opened in retail space previously occupied by Future Shop.

  • 2013

    Target replaces Zellers at Laurier Québec[1]Laurier Québecen.wikipedia.org

    Product generation

    The remaining Zellers location was converted into a Target Canada store.

  • 2011

    Best Buy opens at Laurier Québec[1]Laurier Québecen.wikipedia.org

    Product launch · Campaign

    Best Buy opened a Laurier Québec location, accompanied by promotional appearances and a free concert.

  • 2010

    Ivanhoé Cambridge acquires full ownership of Laurier Québec[1]Laurier Québecen.wikipedia.org

    M&A

    Ivanhoé Cambridge purchased OMERS Realty’s remaining half interest in the property and became its sole owner at that time.

  • 2007

    Laurier Québec is renamed from Place Laurier[1]Laurier Québecen.wikipedia.org

    Other

    The shopping centre adopted the Laurier Québec name, replacing the long-used Place Laurier identity.

Related entries

  • Ivanhoé Cambridge
  • Château Frontenac
  • Complexe Les Ailes
  • CrossIron Mills
  • Galeries d'Anjou
  • Guildford Town Centre
  • Montreal Eaton Centre
  • Place Sainte-Foy
  • Place Ville Marie
  • Vaughan Mills

Sources2 sources

  1. 1Laurier Québecen.wikipedia.org
  2. 2Laurier Québec official websitelaurierquebec.com

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