Latin Media Northwest

Latin Media Northwest is a Hispanic-oriented media company based in Milwaukie, Oregon, in the Portland metropolitan area. Operating under the Latin News banner, it describes itself as a digital and print media business whose products span print, website, mobile and social media. Its two best-known properties are the Latin News newspaper, which began printing in 1995, and the Hispanic Telephone Directory, a Spanish-language Yellow Pages-style resource first published in 1999. The company's origins are tied to the Hispanic community of Oregon and Washington. According to its own account, Latin News started printing its newspaper in 1995 and quickly became one of the more reliable and popular newspapers serving the Hispanic community. In 1997, the offices of Lu Enterprises Inc received a call from a community member asking whether a Spanish-language directory existed that listed information of particular interest to the Hispanic community in Oregon and Washington, including places where they could be served in Spanish. More such calls followed, and in 1999 the first edition of the Hispanic Telephone Directory was published. Latin Media Northwest's directory is organized as a bilingual index of categories, covering attorneys, travel agencies, insurance, auto repair, real estate and mortgages, bridal services, clinics, dentists, chiropractors, money transfers, churches, jewelry, lighting, organizations, bakeries, newspapers, advertising, radio stations, restaurants, beauty salons, stores and translations, among others. The company also publishes a newspaper, Noticias Latinas, and has produced special editions, including a 5 de Mayo special edition in 2008. The business is privately held and is associated with Lu Enterprises Inc. Its office is located at 16239 SE McLoughlin Blvd. Ste. #209, Milwaukie, OR, and it can be reached at (503) 827-5507. It markets itself as a multi-platform advertising vehicle for businesses seeking to reach Spanish-speaking consumers in the Pacific Northwest, offering print, website, mobile and social media placements, and it invites readers to request a printed copy of the Hispanic Telephone Directory or to order online.

Latin Media Northwest traces its history to the mid-1990s, when its Latin News newspaper began printing in 1995. According to the company's own account, the paper quickly became one of the most reliable and popular newspapers for the Hispanic community in its region. The company operates from Milwaukie, Oregon, in the Portland metropolitan area, and serves readers and advertisers in Oregon and Washington. A turning point came in 1997. The offices of Lu Enterprises Inc received a telephone call from a member of the community asking whether the company published a directory in Spanish containing information of particular interest to the Hispanic community in Oregon and Washington, including places where they could be served in Spanish. In the weeks that followed, more and more calls came in from the public asking whether such a resource of community and Hispanic merchant information existed. The company concluded that such a resource was necessary in printed Spanish, and in 1999 it published the first edition of the Hispanic Telephone Directory. The directory became a companion product to the newspaper, functioning as a Spanish-language Yellow Pages for the region. Its category index spans professional services, retail, health, religious, media and community organizations, with bilingual category headings such as Abogados/Attorneys, Agencia de Viajes/Travel Agencies, Aseguradoras/Insurance, Auto Mecánica/Auto Mechanics, Bienes Raices/Mortgages, Clínicas/Clinics, Dentistas/Dentists, Iglesias/Churches, Joyería/Jewelry, Panadería/Bakeries, Periódicos/Newspapers, Radio Emisoras/Radio Stations, Restaurantes/Restaurants, Salón de Belleza/Beauty Salons, Tiendas/Stores and Traducciones/Translations. In 2008 the company published a special 5 de Mayo edition. Over time it expanded its self-description from a newspaper and directory publisher to a digital and print media business, listing print, website, mobile and social media among its channels. It also publishes Noticias Latinas and offers classifieds and marketing materials, inviting readers to request a printed copy of the Hispanic Telephone Directory or to order online. The company remains privately held and associated with Lu Enterprises Inc, with its office at 16239 SE McLoughlin Blvd. Ste. #209, Milwaukie, OR.

• 2008

  Latin Media Northwest publishes its 5 de Mayo special edition.

• 1999

  First edition of the Hispanic Telephone Directory is published.

• 1997

  Calls to Lu Enterprises Inc from the community spark the idea for a Spanish-language Hispanic Telephone Directory.

• 1995

  Latin News begins printing its newspaper.

A bilingual, multi-platform Hispanic media and advertising company serving Spanish-speaking communities in Oregon and Washington through print, website, mobile and social media.

• Latin News newspaper

  A newspaper for the Hispanic community, first printed in 1995.

• Hispanic Telephone Directory

  A Spanish-language Yellow Pages-style directory for Oregon and Washington, first published in 1999.

• Noticias Latinas

  A newspaper product listed on the company's website.

• Classifieds

  Classified advertising offered by the company.

1. 1Latin News NW: Directorio de Oregon - HOMElatinmedianw.com
2. 2ABOUT - Latin News NW: Directorio de Oregonlatinmedianw.com
3. 3Latin Media Northwest - Wikidatawikidata.org