Last Floor Productions
An independent London-based film and television production company focused particularly on projects with an Arab-world perspective.
Last updated August 31, 2026
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Overview
Last Floor Productions is an independent film and television production company headquartered in London, United Kingdom. Founded in 2019 by screenwriter Daniel Habib, musician Firas Abou Fakher and writer Nasri Atallah, the company develops and produces scripted entertainment, branded films and cultural content, with a particular interest in stories and creative collaborations connected to the Arab world. The company emerged during a period when streaming platforms and remote production methods were expanding the possibilities for cross-border Arabic-language entertainment. Its first major project, Doubt (Al Shak), demonstrated that model. Commissioned by MBC Group's Shahid platform, the ten-part series was created, written and produced by Nasri Atallah, Firas Abou Fakher and Daniel Charbel Habib. It was developed, produced and released in approximately six weeks during the peak of the COVID-19 pandemic in 2020. Production was coordinated remotely across Jeddah, Beirut, London and Abu Dhabi, and the series was co-directed by Mark Eid and Fatima Al-Banawi. Later in 2020, Last Floor collaborated with Shahid again on Fixer, an eight-episode action-comedy series about a celebrity fixer operating in the Arab world. Created by Firas Abou Fakher and Daniel Charbel Habib, the series was filmed on location in Lebanon and featured Badih Abou Chakra, Diamand Bou Abboud and Wissam Saliba in leading roles. The project expanded the company's work in Arabic scripted television while maintaining its emphasis on contemporary regional stories and talent. Last Floor's work also extends beyond conventional television. In 2020, it created a six-film series for Apple featuring Indian musicians including A. R. Rahman, Divine, Raja Kumari, Aditi Ramesh, Prateek Kuhad and Lisa Mishra. In 2021, the company produced the exhibition film accompanying the Jameel Prize at London's Victoria and Albert Museum. The film profiled artists and designers whose work was influenced by Islamic traditions and was filmed across London, New York, Lahore, Riyadh, Beirut, Kolkata and Dubai. The company's publicly documented portfolio therefore spans streaming drama and comedy, music-led branded content, and museum or cultural commissions. Its positioning is defined less by a single consumer product than by production capability: developing ideas, coordinating international crews and talent, and translating regionally specific stories for broadcasters, streaming services, brands and cultural institutions. Publicly available information does not establish its current ownership structure, financial scale, executive roster beyond its named founders, or a detailed slate after the documented 2021 cultural project.
History
Last Floor Productions was established in London in 2019 by Daniel Habib, Firas Abou Fakher and Nasri Atallah. The founders brought together screenwriting, music and writing backgrounds, creating a production company oriented toward contemporary stories connected to the Arab world and toward international creative partnerships. Its first documented production was Doubt (Al Shak), a ten-part series commissioned by MBC Group's Shahid streaming service. Conceived, written and produced by Nasri Atallah, Firas Abou Fakher and Daniel Charbel Habib, the series was made during the most restrictive phase of the COVID-19 pandemic in 2020. The production schedule was unusually compressed, with development, production and release taking place over roughly six weeks. Remote working methods enabled the project to connect teams in Jeddah, Beirut, London and Abu Dhabi. Mark Eid and Fatima Al-Banawi shared directing duties. The company continued its Shahid relationship later in 2020 with Fixer, an eight-episode action comedy centered on a celebrity fixer working in the Arab world. Created by Firas Abou Fakher and Daniel Charbel Habib, the series was filmed in Lebanon and starred Badih Abou Chakra, Diamand Bou Abboud and Wissam Saliba. Together, Doubt and Fixer established Last Floor's early identity in Arabic-language streaming entertainment and showed its ability to work across different genres. During the same year, Last Floor broadened its client and format mix by creating six films for Apple. The series featured Indian musicians including A. R. Rahman, Divine, Raja Kumari, Aditi Ramesh, Prateek Kuhad and Lisa Mishra. This work illustrated the company's capacity to produce music-led content outside its core Arab-focused positioning. In 2021, Last Floor produced the exhibition film for the Jameel Prize at the Victoria and Albert Museum in London. The film presented artists and designers whose practices were informed by Islamic traditions, with filming spanning London, New York, Lahore, Riyadh, Beirut, Kolkata and Dubai. The project connected the company's production expertise with museum, design and cultural programming. The available public record describes Last Floor Productions as an independent company but does not provide confirmed information about its current ownership, revenue, employee count, later productions or formal corporate group structure. Its documented history is characterized by cross-border production, Arabic and wider regional storytelling, streaming commissions, music content and cultural commissions.
- 2021
Jameel Prize exhibition film produced
[1]Last Floor created the accompanying film for the Jameel Prize exhibition at the Victoria and Albert Museum.
- 2020
Doubt (Al Shak) produced for Shahid
[1]The company created, produced and released its first project, a ten-part Shahid Original made through remote production across Jeddah, Beirut, London and Abu Dhabi.
- 2020
Fixer released
[1]Last Floor delivered an eight-episode action-comedy series for Shahid, filmed in Lebanon.
- 2020
Apple musician film series created
[1]The company produced six films for Apple featuring Indian musicians.
- 2019
Company founded
[1]Daniel Habib, Firas Abou Fakher and Nasri Atallah founded Last Floor Productions in London.
Products and positioning
An independent, internationally oriented production company specializing in contemporary film and television projects with Arab-world relevance, while also producing branded music content and cultural films.
Television series · 2020
Doubt (Al Shak)
A ten-part scripted series and Last Floor Productions' first project. Commissioned by MBC Group's Shahid streaming platform as a Shahid Original, it was created, written and produced by Nasri Atallah, Firas Abou Fakher and Daniel Charbel Habib. The show was made during the COVID-19 pandemic through a remote, multi-city production linking Jeddah, Beirut, London and Abu Dhabi, with direction by Mark Eid and Fatima Al-Banawi.
Television series · 2020
Fixer
An eight-episode action comedy created by Firas Abou Fakher and Daniel Charbel Habib. The series follows a celebrity fixer working in the Arab world and was produced for MBC Group's Shahid platform. It was filmed on location in Lebanon and featured Badih Abou Chakra, Diamand Bou Abboud and Wissam Saliba in principal roles.
Branded music films · 2020
Apple Indian musician film series
A six-film series created for Apple and built around Indian musicians. The documented participants include A. R. Rahman, Divine, Raja Kumari, Aditi Ramesh, Prateek Kuhad and Lisa Mishra. The project expanded Last Floor's work into international music and branded-content production.
Cultural and exhibition film · 2021
Jameel Prize exhibition film
A film produced to accompany the Jameel Prize exhibition at the Victoria and Albert Museum in London. It profiled artists and designers influenced by Islamic tradition, with production spanning London, New York, Lahore, Riyadh, Beirut, Kolkata and Dubai.
Marketing campaigns
- 2021Jameel Prize exhibition film
United Kingdom · United States · Pakistan · Saudi Arabia · Lebanon · India · United Arab Emirates
The company created a film for the Jameel Prize exhibition at the Victoria and Albert Museum, documenting artists and designers inspired by Islamic tradition across seven cities.
Outcome. The film accompanied the museum exhibition and extended Last Floor's work into cultural and design programming.
- 2020Apple Indian musician film series
India · International
Last Floor produced six Apple films featuring a group of Indian musicians, combining music-focused storytelling with branded entertainment.
Outcome. The films became part of the company's documented international branded-content portfolio.
Brand decisions
2020
Adoption of remote, multi-city production for DoubtStrategyBackground
The COVID-19 pandemic created severe restrictions on conventional television production while Shahid commissioned the company's first series.
Action taken
Last Floor produced Doubt through remote coordination between teams and locations in Jeddah, Beirut, London and Abu Dhabi, completing the project on an unusually compressed timetable.
Aftermath
The project became the company's first documented production and established its ability to coordinate cross-border scripted work under constrained conditions.
Sources2 sources
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