Lassonde Industries
A Canadian agri-food company producing juices, beverages, sauces, prepared foods, cider, and wine-based drinks.
Last updated August 22, 2026
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Overview
Lassonde Industries Inc. is a Canadian agri-food company headquartered in Rougemont, in Quebec’s Montérégie region, with operations across North America. Its business is centered on the development, production, packaging, marketing, and distribution of food and beverage products. The company is particularly associated with ready-to-drink fruit and vegetable juices, but its activities extend well beyond conventional juice manufacturing. Its beverage portfolio includes fruit juices, vegetable juices, and other ready-to-drink beverages. Lassonde also handles apple cider and wine-based beverages, and it imports, packages, and markets wine sourced from different countries. This combination gives the company exposure to both non-alcoholic and alcoholic beverage categories, as well as to private-label and branded food manufacturing activities. In food products, the company produces or markets a broad range of prepared and specialty items. These include fondue broths, soups, cooking and table sauces, pizza and pasta sauces, bruschetta toppings, tapenades, pestos, and packaged corn on the cob. The breadth of these categories reflects a business model based on food processing and beverage manufacturing rather than on a single consumer product line. Lassonde has expanded its North American position through acquisitions. A notable transaction was the purchase of Sun-Rype Products Ltd. from an indirect, wholly owned subsidiary of The Jim Pattison Group. Announced as an all-cash transaction valued at C$80 million and expected to close before the end of 2019, the acquisition added a recognized Canadian juice and snack producer to Lassonde’s beverage activities. At the time of the announcement, Sun-Rype was reported to have generated C$164 million in gross sales and C$9 million in EBITDA for the fiscal year ended September 30, 2019. These figures describe the acquired business at that historical point and are not current financial guidance for Lassonde Industries. The company’s overall positioning is that of a diversified food and beverage manufacturer serving consumers, retailers, and other commercial customers. Its product categories place it in everyday grocery and meal-preparation markets, where shelf-stable beverages, sauces, soups, toppings, and related products can be sold through multiple retail and food-service channels. The available reference material does not identify a single global flagship brand, a founder, a current chief executive, a definitive corporate website, or a current exchange listing for this dossier. Lassonde Industries remains an active Canadian company with a North American operating footprint.
History
Lassonde Industries is a Canadian agri-food company based in Rougemont, Quebec, whose activities span beverage production, food processing, product packaging, importing, and marketing. The available reference material presents the company primarily through its operating scope rather than through a detailed chronology of founding events or early corporate development. The company’s core business is the production and marketing of ready-to-drink fruit and vegetable juices and related beverages. Its portfolio also encompasses a wide range of prepared and specialty food products, including soups, fondue broths, sauces, toppings, spreads, pestos, and packaged vegetables. This breadth places Lassonde in several grocery categories at once, including beverages, meal accompaniments, cooking ingredients, and convenience foods. Lassonde’s beverage activities are not limited to non-alcoholic products. The company imports, packages, and markets wine from multiple countries, in addition to producing or marketing apple cider and other beverages made with wine. The combination of juice, cider, wine-based drinks, and prepared foods gives the company a diversified product base and supports its North American manufacturing and distribution presence. A significant documented turning point was the acquisition of Sun-Rype Products Ltd. Sun-Rype was an indirect, wholly owned subsidiary of The Jim Pattison Group. Lassonde agreed to purchase the business in an all-cash transaction valued at C$80 million, with closing expected before the end of calendar year 2019. The announcement identified Sun-Rype as having generated C$164 million in gross sales and C$9 million in EBITDA during the fiscal year ended September 30, 2019. The transaction expanded Lassonde’s position in juices and related consumer beverages and strengthened its Canadian market presence. The reference material does not provide a complete account of Lassonde’s incorporation, founding leadership, earlier acquisitions, individual facilities, brand architecture, or subsequent corporate developments. It also does not establish current financial results, a current executive roster, a definitive website, or a stock-exchange listing for this entry. Accordingly, the documented history is best understood as a concise account of the company’s North American agri-food operations and its 2019 acquisition of Sun-Rype.
- 2019
Agreement to acquire Sun-Rype Products
[1]Lassonde Industries agreed to purchase Sun-Rype Products from an indirect subsidiary of The Jim Pattison Group in an all-cash transaction valued at C$80 million, expected to close before the end of the year.
Products and positioning
Diversified North American agri-food manufacturer focused on juices, beverages, sauces, prepared foods, cider, and wine-related products.
Beverages
Fruit and vegetable juices
Ready-to-drink fruit and vegetable juices form a central part of Lassonde Industries’ beverage activities. The company develops, produces, and markets these products for the North American food and beverage market.
Beverages
Ready-to-drink beverages
Lassonde produces and markets a broader set of ready-to-drink beverages in addition to conventional juices. The available reference material does not specify individual formulas, labels, packaging formats, or current sales channels.
Packaged foods
Sauces, soups, and prepared foods
The company’s prepared-food activities include soups, fondue broths, cooking and table sauces, pizza and pasta sauces, bruschetta toppings, tapenades, and pestos. These products extend the business into meal preparation, accompaniments, and convenience foods.
Alcoholic beverages
Cider and wine-based beverages
Lassonde imports, packages, and markets wine from various countries and also handles apple cider and other wine-based beverages. The supplied sources do not identify specific labels or geographic appellations.
Packaged foods
Packaged corn on the cob
Packaged corn on the cob is among the company’s documented specialty food offerings. No further product specifications, launch date, or current brand information is provided in the source material.
Juices and snack foods
Sun-Rype Products
Sun-Rype Products became part of Lassonde’s portfolio through the documented 2019 acquisition agreement. The transaction added a Canadian juice and related food business to Lassonde’s existing beverage and agri-food operations.
Brand decisions
2019
Acquisition of Sun-Rype ProductsM&ABackground
Lassonde sought to expand its North American beverage and food activities through the purchase of Sun-Rype Products, an indirect wholly owned subsidiary of The Jim Pattison Group.
Action taken
The company agreed to an all-cash acquisition valued at C$80 million, with completion expected before the end of calendar year 2019.
Aftermath
The transaction was expected to strengthen Lassonde’s position in juices and related consumer products. The supplied reference does not document later integration results or subsequent financial effects.
Sun-Rype reported gross sales and EBITDA; transaction value. Sun-Rype reported C$164 million in gross sales and C$9 million in EBITDA for the fiscal year ended September 30, 2019 → C$80 million all-cash acquisition agreement (2019 announcement; Sun-Rype fiscal year ended September 30, 2019)
Recent events
- 2019
Lassonde Industries agrees to acquire Sun-Rype Products[1]
M&A
Lassonde Industries announced an all-cash agreement to acquire Sun-Rype Products Ltd., an indirect wholly owned subsidiary of The Jim Pattison Group. The transaction was valued at C$80 million and was expected to close before the end of 2019. Sun-Rype was reported to have recorded C$164 million in gross sales and C$9 million in EBITDA for the fiscal year ended September 30, 2019.
Sources1 sources
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