Lars Larsen Group A/S
Danish family-owned group owned by the Brunsborg family, descendants of JYSK founder Lars Larsen, holding companies across furniture, interior design, restaurants and hotels and investing in equities, funds and real estate.
Last updated September 15, 2026
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Overview
Lars Larsen Group is owned by the Brunsborg family, descendants of JYSK founder Lars Larsen, who founded JYSK in 1979. The Group owns companies within a number of business areas including furniture, interior design, restaurants, and hotels, and is also an active investor in equities, funds, and real estate. It reports 53 billion DKK in revenue, 3.0 billion DKK in result for the year, and 41,700 employees. The Group states it is operated in accordance with the family's fundamental values of tradesmanship, responsibility and growth, and describes its ambition as developing an active family ownership with a long-term perspective.
History
Lars Larsen Group is owned by the Brunsborg family, descendants of Lars Larsen, who founded JYSK in 1979. The Group owns companies within a number of business areas including furniture, interior design, restaurants, and hotels and is also an active investor in equities, funds, and real estate. The Group states that it is to this day operated in accordance with the family's fundamental values of tradesmanship, responsibility and growth. Its business structure is presented as comprising JYSK and Investments.
Products and positioning
Active family ownership with a long-term perspective, operated in accordance with the family's fundamental values of tradesmanship, responsibility and growth.
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