Lao Xie Zhen
Lao Xie Zhen is a Taiwanese food brand from a Dihua Street shop with 80 years of history, known for classic Chinese delicacies and modern health tonics such as chicken essence and stewed bird's nest.
Last updated September 15, 2026
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Overview
Lao Xie Zhen is a Taiwanese food brand whose official site describes it as a Dihua Street shop with 80 years of history, passed down through four generations of the family, guided by the principles of genuine goods at fair prices and honest dealing with customers of all ages, and committed to developing premium Chinese delicacies. Its recent product development includes Buddha Jumps Over the Wall, drip chicken essence, simmered chicken essence, and stewed bird's nest. The brand's current lineup spans chicken essence, ginseng essence, sea bass essence, glucosamine drinks, collagen beauty drinks, lutein essence, classic dishes, and ready-to-heat meals, alongside gift sets and a range of health-food certifications.
History
According to the brand's official site, Lao Xie Zhen is a Dihua Street shop with 80 years of history, passed down through four generations of the family. It states that the brand operates on the principles of genuine goods at fair prices and honest dealing with customers of all ages, and is committed to developing premium Chinese delicacies. Its recent development includes Buddha Jumps Over the Wall, drip chicken essence, simmered chicken essence, and stewed bird's nest. The official homepage also presents the brand as having walked through 80 years while maintaining a commitment to quality, and lists a range of current products including chicken essence, ginseng essence, sea bass essence, glucosamine drinks, collagen beauty drinks, lutein essence, classic dishes, and ready-to-heat meals.
Products and positioning
Premium Chinese delicacies and health tonics, with gift-giving and health-food certification as key themes.
熬雞精 (Chicken Essence)
Listed on the official homepage as having national health food certification and being the No.1 best-seller for ten consecutive years.
人蔘精 (Ginseng Essence)
Listed on the official homepage as a dual-ginseng formula with international A.A. 100% no-additive certification.
鮮鱸精 (Sea Bass Essence)
Listed on the official homepage as a dual-fresh formula positioned for post-surgery nourishment.
葡萄糖胺飲 (Glucosamine Drink)
Listed on the official homepage as a golden-ratio Chinese herbal formula for flexibility.
美顏飲 (Collagen Essence)
Listed on the official homepage as using collagen from Japan's largest patent collagen manufacturer and four superfoods.
亮晶精 (Lutein Essence)
Listed on the official homepage as providing 28mg of lutein daily.
即燉燕窩 (Stewed Bird's Nest)
Listed on the official homepage as a luxury product with century-old ingredient selection and hundreds of processing steps.
佛跳牆 (Buddha Jumps Over the Wall)
Mentioned on the official about page as part of recent product development.
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