Langano Business Strategists
An Australian business consultancy that helps organisations bring strategy to life through strategic planning, business coaching and leadership mentoring.
Last updated September 29, 2026
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Overview
Langano Business Strategists is an Australian business consultancy based in Brisbane, Queensland. It positions itself around the promise of 'bringing strategy to life', helping organisations translate strategic intent into everyday execution. The firm works with leadership teams, entrepreneurs and business owners, offering strategic planning, business coaching and leadership mentoring. Its stated aim is to empower organisations to be more successful by aligning teams with strategy and building the confidence of leaders. The practice was created and has been led by Joe Barnewall, who serves as Managing Director and Principal Consultant. According to the company's own account, Joe has led the Langano Business Strategists team since 1999. He draws on prior CEO, General Manager and Board experience in organisations such as The Queensland Chamber of Commerce and Industry, SunSuper Ltd, Ashley Munro and Darling Downs Foods Ltd. The Langano team is described as including some of Brisbane's most experienced business consultants and practitioners. Langano's service model combines strategic planning, coaching and mentoring. Coaching is framed around tasks, tactics, performance and feedback within teams, while mentoring focuses on capability, wisdom and confidence for executives and leaders. The firm offers three coaching and mentoring packages and can work either to its own process or to a client's scope. For project work, Langano follows a staged process intended to build a robust foundation for each subsequent step. The firm has also engaged in community-oriented activity. During the COVID-19 pandemic it provided free consultancy to Australian small businesses dealing with the impacts of the virus. Its published thinking covers themes such as managing lasting change, the relationship between culture and strategy, organisational decision-making, the 'busy-ness' paradox in small business, and the purpose of strategy. Langano operates primarily in the Australian market and presents itself as a specialist in leadership, change management and business strategy tools. Its specialist knowledge and expertise are described as spanning manufacturing, agri-industry, education, health, water supply, waste water treatment and public sector reform. The business remains a privately held consultancy rather than a listed company.
History
Langano Business Strategists is an Australian consultancy that has been led by Joe Barnewall since 1999. Barnewall serves as Managing Director and Principal Consultant and, according to the company, created and has led the Langano Business Strategists team since that year. The firm is based in Brisbane, Queensland, and its team is described as including some of Brisbane's most experienced business consultants and practitioners. Barnewall's background includes CEO, General Manager and Board experience in organisations such as The Queensland Chamber of Commerce and Industry, SunSuper Ltd, Ashley Munro and Darling Downs Foods Ltd. This experience informs the firm's approach to leadership, change management and business strategy tools. Langano's specialist knowledge and expertise are described as covering manufacturing, agri-industry, education, health, water supply, waste water treatment and public sector reform. The firm built its practice around the brand promise of 'bringing strategy to life'. Its integrated process starts with an organisation's purpose and values and is intended to help entrepreneurs and business leaders transform their organisations to achieve and surpass their goals. Langano states that businesses are more likely to succeed when they harness creativity and innovation within a professional, customer-centric framework. Over time, Langano developed a service model combining strategic planning, business coaching and leadership mentoring. Coaching focuses on tasks, tactics, performance and feedback within teams, while mentoring focuses on capability, wisdom and confidence for executives and leaders. The firm offers three coaching and mentoring packages and can work either to its own process or to a client's scope. For project work, it follows a staged process designed to lay a robust foundation for each subsequent step. Langano has also contributed to public discussion on business strategy and management. Its published articles address topics such as managing change that actually lasts, the relationship between culture and strategy, why organisations fail at decision-making, the small business paradox of 'busy-ness', and the point of strategy. During the COVID-19 pandemic, the firm provided free consultancy to Australian small businesses dealing with the impacts of the virus, reflecting a community-support dimension to its work. The company operates primarily in the Australian market and remains a privately held consultancy. It is associated with the Wikidata item Q102037544.
- 1999
Joe Barnewall creates and begins leading the Langano Business Strategists team.
Langano provides free consultancy to Australian small businesses dealing with the impacts of COVID-19.
Products and positioning
A Brisbane-based consultancy that empowers organisations to be more successful by bringing strategy to life, combining strategic planning with coaching and leadership mentoring.
Strategic planning
Facilitated strategy development that fits the organisation, using world-renowned strategy facilitation techniques.
Business coaching
Coaching focused on tasks, tactics, performance and feedback within teams.
Leadership mentoring
Mentoring focused on capability, wisdom and confidence for executives and leaders.
Coaching and mentoring packages
Three packages designed to suit different requirements, from hands-on to hands-off.
Project-based strategy process
A staged process for specific projects, completed in an honest, successful and integrated way.
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