Landmark Life Plaza
Landmark Life Plaza is a shopping mall in Bade District, Taoyuan, Taiwan, formerly known as Kwong Fong Plaza.
Last updated August 26, 2026
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Overview
Landmark Life Plaza is a large shopping mall in Bade District, Taoyuan, Taiwan. The property originally operated under the name Kwong Fong Plaza, or Kwong Fong New World, and was developed as a mixed-use retail destination with shopping, themed stores, dining-related commercial activity, and substantial parking facilities. Its interior floor area, including parking spaces, is approximately 107,527 square metres. The project received its construction license in the second half of 2013. Construction began in 2014 and was completed in 2016. Before its formal opening, the mall conducted trial operations beginning on December 22, 2016. It officially opened to the public on January 12, 2017. The opening established the property as a major retail destination in the Bade area and introduced a multi-level layout designed to combine commercial floors with extensive vehicle-access infrastructure. The mall’s floor plan includes themed shops on Level 3 and a principal commercial area known as Kwong Fong Avenue on Level 1. Parking is provided on Level 2, Basement 1, and Basements 3 and 4. Basement 2 accommodates a Carrefour store, adding a supermarket anchor to the centre’s broader retail offering. This combination of specialty retail, a large-format grocery tenant, and extensive parking reflects the property’s role as a regional shopping and daily-needs destination rather than a narrowly focused specialty store. In November 2021, the property was acquired by Cathay Life Insurance and renamed Landmark Life Plaza. The rebranding marked a change in ownership and identity while retaining the site’s function as a shopping mall. The available reference material does not identify a separate operating company, current executive team, revenue figures, or additional locations. Landmark Life Plaza is therefore best understood as a single physical retail property and local commercial brand operating in Taiwan.
History
Landmark Life Plaza is a shopping mall located in Bade District, Taoyuan, Taiwan. The property was developed as a sizable regional retail centre with commercial floors, a supermarket component, themed shops, and extensive parking. Its development entered the formal planning and construction process after the project obtained a construction license in the second half of 2013. Construction started in 2014 and was completed in 2016. The completed property began trial operations on December 22, 2016, allowing tenants and operators to test the centre before its official public launch. The mall formally opened on January 12, 2017, under the name Kwong Fong Plaza, also rendered in Chinese as Kwong Fong New World. Its opening added a large-scale shopping destination to the Bade District retail landscape. The mall was organized across several levels. Level 1 contains the area identified as Kwong Fong Avenue, while Level 3 is dedicated to themed shops. A Carrefour store occupies Basement 2, providing a supermarket anchor and everyday-goods component. Parking is distributed across Level 2, Basement 1, and Basements 3 and 4. Including parking spaces, the interior floor area is approximately 107,527 square metres. In November 2021, Cathay Life Insurance acquired the property. Following the transaction, the mall was renamed Landmark Life Plaza. The change connected the site’s public-facing identity with its new owner while preserving its underlying role as a shopping and lifestyle facility. The available reference material does not provide detailed information about the acquisition terms, management structure, tenant sales, visitor numbers, or later redevelopment plans. It also does not document a chain of additional Landmark Life Plaza locations, so the brand is treated as the identity of this individual Taiwanese shopping mall.
- 2021
Ownership and name change
[1]Cathay Life Insurance acquired the mall, which was renamed Landmark Life Plaza in November 2021.
- 2017
Official opening
[1]The mall officially opened to the public on January 12, 2017.
- 2016
Construction completed
[1]The building was completed in 2016, ahead of its trial and official operations.
- 2016
Trial operation begins
[1]Trial operations began on December 22, 2016, under the original Kwong Fong Plaza identity.
- 2014
Construction begins
[1]Construction of the shopping mall began in 2014.
- 2013
Construction license obtained
[1]The project obtained its construction license during the second half of 2013.
Products and positioning
A large regional shopping and lifestyle centre serving Bade District and the surrounding Taoyuan area through a combination of specialty retail, themed shops, supermarket shopping, and extensive parking.
Retail property · 2017
Shopping mall services
The core offering is access to a multi-level shopping and lifestyle centre serving local and regional visitors. The property combines retail tenants, themed shops, a supermarket anchor, public circulation areas, and parking infrastructure within one large commercial complex.
Commercial area · 2017
Kwong Fong Avenue
Kwong Fong Avenue is the named commercial area on Level 1 of the mall’s floor guide. It formed part of the original property identity and represents one of the centre’s principal retail and visitor-facing zones.
Specialty retail · 2017
Themed shops
Level 3 contains themed shops. The available reference material identifies this area in the floor guide but does not provide a complete tenant list or detailed descriptions of the individual concepts.
Supermarket · 2017
Carrefour store
A Carrefour store is located on Basement 2. Its presence gives the mall an everyday-shopping anchor in addition to specialty retail and themed commercial spaces.
Brand decisions
2021
Acquisition by Cathay Life InsuranceM&ABackground
The shopping mall was acquired by Cathay Life Insurance in 2021 after operating under the Kwong Fong Plaza name.
Action taken
Cathay Life Insurance took ownership of the property, and the mall was subsequently renamed Landmark Life Plaza in November 2021.
Aftermath
The property continued operating as a shopping mall under its new name. No transaction value or detailed post-acquisition strategy is provided in the reference material.
Recent events
- 2021
Cathay Life Insurance acquires and renames the mall[1]
M&A · Other
After being acquired by Cathay Life Insurance, the property changed its name from Kwong Fong Plaza to Landmark Life Plaza in November 2021.
- 2017
Landmark Life Plaza opens in Bade District[1]
Other
The shopping mall officially opened on January 12, 2017, following trial operations that began in December 2016. It opened under the name Kwong Fong Plaza.
Sources2 sources
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