Landhotel Schermer

Landhotel Schermer is a family-owned hotel in Westendorf, in the Brixental valley of Tirol, Austria. Operated by the Schermer family — Jakob and Andrea Schermer — the property positions itself as a "Tirolean wellness hotel" that caters equally to couples seeking spa and activity holidays and to families with children. Its slogan "Bergzeit verbindet" (mountain time connects) and its stated philosophy emphasise that guests of all life stages should feel at home, with the hotel describing itself as a place where holiday feels "like home, only with more mountain views." The hotel sits between ski slopes and a vital garden, between playground and wine glass, and explicitly references multiple generations, from "Oma Lisi" to today's grandchildren. The hotel's offering centres on half-board plus (Halbpension plus) arrangements, spa treatments, and an activity programme that includes guided hikes, cycling excursions, and yoga. Seasonal packages advertised on its website include Active and Wellness Weeks, Family Autumn Weeks (with free stays for children up to 15), short wellness breaks, and a Yoga Retreat combining flow, stillness, and nature with an alpaca walk. Prices for these packages are quoted per person and vary by season and length of stay. A major expansion is announced for winter 2026/27: "Rudi Rocks Erlebniswelt" (Rudi Rocks Adventure World) and new family apartments. The hotel promotes a 20% opening discount on the new apartments. Guest reviews are highlighted on the homepage, showing a 4.7-star rating from 685 reviews, underscoring its strong reputation in the Alpine hospitality market. As a GmbH & Co. KG, the business is a private limited partnership under Austrian law, wholly owned by the Schermer family. It is not listed on any stock exchange. The hotel primarily attracts guests from Austria, Germany, the Netherlands, and Switzerland, typical source markets for Tirolean tourism. Its website serves as the main booking and information channel, available in German and likely other languages. The combination of wellness, family focus, and authentic Tirolean tradition defines its market positioning.

Landhotel Schermer is a family-run hotel in Westendorf, Tirol, Austria, operated by the Schermer family. While the exact founding year is not documented in the available evidence, the hotel has established itself as a prominent wellness and family destination in the Brixental valley. The property is owned and managed by Jakob and Andrea Schermer, whose names appear in the company's legal title, 'Landhotel Schermer - Familie Jakob und Andrea Schermer GmbH & Co. KG'. This legal form indicates a private limited partnership under Austrian law, typical for family-owned hospitality businesses. Over the years, the hotel has developed a reputation for combining Tirolean tradition with modern amenities. Its philosophy, as stated on its website, revolves around creating a welcoming atmosphere for guests at all life stages, from grandparents to grandchildren. The hotel's slogan 'Bergzeit verbindet' (mountain time connects) reflects this multi-generational approach. The property features a vital garden, proximity to ski slopes, and facilities that cater to both relaxation and activity. The hotel offers a range of seasonal packages, including Active and Wellness Weeks, Family Autumn Weeks, and Yoga Retreats. These packages often include half-board plus, spa treatments, and guided activities such as hiking, cycling, and alpaca walks. The hotel's commitment to regionality and Tirolean tradition is evident in its offerings and marketing. A significant development is planned for winter 2026/27: the opening of 'Rudi Rocks Erlebniswelt' (Rudi Rocks Adventure World) and new family apartments. This expansion aims to enhance the hotel's family-friendly offerings and attract more guests. The hotel has negotiated a 20% opening discount on the new apartments. With a 4.7-star rating from 685 reviews, the hotel enjoys strong guest satisfaction and continues to evolve as a destination for wellness and family holidays in the Austrian Alps.

• Planned opening of 'Rudi Rocks Erlebniswelt' and new family apartments in winter 2026/27

A family-run Tirolean wellness hotel that combines authentic Alpine tradition with modern spa and family-friendly amenities, targeting multi-generational guests.

• Active and Wellness Weeks

  7 nights including half-board plus, 2 spa treatments of choice, activity programme, hiking and cycling excursions. From €965 per person.

• Family Autumn Weeks

  From 3 nights including half-board plus, children up to 15 stay free. If a parent buys a mountain railway adventure card for 3+ days, all their children up to 15 ride free. Total price from €984.

• Bin mal nicht erreichbar – Das kleine Paket

  2 nights including Schermer half-board plus and 1 spa treatment of choice. From €515 per person.

• Yoga Retreat: Flow, Stillness & Nature

  3 nights including half-board plus, yoga programme and alpaca walk. From €936 per person.

• Kurz mal weg – Wellnesspaket

  3 or 4 nights including half-board plus, 2 spa treatments of choice. From €491 per person.

1. 1Landhotel Schermer Westendorf | Tiroler Wellnesshotelschermer.at
2. 2Wikidata entry for Landhotel Schermer - Familie Jakob und Andrea Schermer GmbH &Co. KGwikidata.org