Land & Fritid

Land & Fritid, legally known as DLG Service A/S, is a nationwide Danish retail chain with around 40 stores across Denmark. It was established in 1946 and is headquartered in Fredericia. The company operates as a subsidiary of Vilofoss and, through it, is part of the DLG agricultural group. Its stores are typically located in rural areas and offer goods for home and garden, pets, agriculture and outdoor leisure activities. Product ranges include fuel, feed, clothing, equipment and tools. DLG Service has approximately 175 employees and reported revenue of DKK 914 million in 2023. The chain positions itself as a practical rural and leisure retailer, serving farmers, pet owners, gardeners and outdoor enthusiasts. Its official website presents the brand as a destination for "everything for animals, hunting, house and garden," and it maintains a dedicated brands page alongside a contact service for product help and guidance. The site also aggregates offers from its leaflet, highlighting many different goods at attractive prices. As part of the DLG group, Land & Fritid benefits from the wider agricultural cooperative's supply, logistics and brand relationships, while operating a consumer-facing store network under its own name. The business combines agricultural inputs with home, garden and leisure categories, reflecting the needs of its rural customer base.

Land & Fritid traces its origins to DLG Service A/S, which was established in 1946. The business developed as a Danish retail operation serving rural customers, and over time grew into a nationwide chain of around 40 stores. It is headquartered in Fredericia. The company became a subsidiary of Vilofoss and, through that relationship, part of the DLG group, one of Denmark's major agricultural cooperatives. Under the Land & Fritid name, the chain has focused on combining agricultural supplies with home, garden, pet and outdoor leisure ranges. By 2023 the company employed approximately 175 people and generated revenue of DKK 914 million. Its stores are typically located in rural areas, and its website promotes offers and product guidance for customers.

• 2023

  Reported revenue of DKK 914 million and approximately 175 employees.

• 1946

  DLG Service A/S established.

A nationwide Danish rural and leisure retail chain offering practical goods for animals, hunting, home and garden at attractive prices.

• Fuel

• Animal feed

• Clothing

• Equipment

• Tools

• Home and garden goods

• Pet supplies

• Outdoor leisure products

1. 1Land & Fritid - Få alt til dyr, jagt, hus og have herlandogfritid.dk
2. 2Brandslandogfritid.dk
3. 3Kontakt Land & Fritidlandogfritid.dk
4. 4Cookiepolitiklandogfritid.dk
5. 5Land & Fritidda.wikipedia.org
6. 6Wikidatawikidata.org