Lakrisal
Lakrisal is a Nordic salty-liquorice tablet brand owned by Cloetta and known for its powdery, starch-free formulation.
Last updated August 24, 2026
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Overview
Lakrisal is a confectionery brand associated with the Nordic tradition of salty liquorice, also called salmiak liquorice. The brand is described as a Malaco product and is currently produced by Cloetta, following the earlier involvement of Leaf International. Its principal market area comprises the Nordic countries, with sales also reported in the Netherlands. The product is distinctive both in composition and appearance. Unlike many salty-liquorice candies, Lakrisal does not use starch or gum arabic as structural ingredients. Its tablets are made chiefly from sugar, liquorice and ammonium chloride, the compound responsible for the characteristic salty, pungent salmiak taste. Because the formulation contains little or no conventional binding material, the candy has a dry, powdery texture. It is compressed into tablet-like pieces so that the drops retain their shape while being handled and consumed. Lakrisal tablets are unusually light brownish-grey rather than the deep black commonly associated with liquorice confectionery. They are disk-shaped, approximately 18 millimetres in diameter and about 4 millimetres thick, and are traditionally sold in tubes containing roughly 20 pieces. The compact tube format and highly concentrated flavour distinguish Lakrisal from softer liquorice sweets and position it as a small, intense confectionery product for consumers who enjoy strong salty-liquorice flavours. The brand has historical continuity with Bronzol, an earlier throat-tablet product. Nordic liquorice and salmiak throat tablets have been made and marketed since at least the 1950s, and Bronzol was promoted as a throat-oriented tablet under a health-related slogan. Lakrisal continued this tablet tradition as a confectionery brand rather than as a conventional medicinal product. The relationship helps explain its compressed form and its association with throat-tablet flavours, although Lakrisal is primarily consumed as candy. Lakrisal has also been offered in flavour variations. A lemon version introduced during the 1980s was withdrawn after proving unpopular. A hotter variant incorporated chili-pepper powder and pepper oil, extending the brand's salty and pungent flavour profile. The best-known identity of the brand, however, remains the original pale, dry salmiak tablet. Consumers with hypertension are advised to avoid excessive intake because the product contains ammonium chloride and is strongly salty. This caution is part of the product's usage context rather than a claim that Lakrisal is a medicine. Overall, Lakrisal occupies a specialist position within confectionery: it is a culturally familiar Nordic salmiak product with a concentrated taste, tablet form, and long-running connection to the Malaco and Cloetta confectionery portfolios.
History
Lakrisal belongs to the Nordic tradition of liquorice and salmiak throat tablets. Comparable products have been produced and sold in the Nordic countries since the 1950s, combining liquorice flavour with ammonium chloride. The brand is identified as a direct continuation of Bronzol, a similar product originally launched as a throat tablet. Bronzol was marketed with a health-oriented slogan, reflecting the historical overlap between liquorice confectionery and throat-tablet products in the region. Lakrisal developed this tradition into a recognizable confectionery format. Rather than being made as a soft, moulded sweet, the product is pressed into small disks. Its formulation is unusual because it does not contain starch or gum arabic, ingredients commonly used to provide structure in liquorice products. Sugar, liquorice and ammonium chloride make up most of the tablet. The resulting candy is dry and powdery, so compression is necessary to keep each piece intact. The visual identity also separates Lakrisal from many competing liquorice products. The tablets are a light brownish-grey colour instead of black, and their standard form is a disk approximately 18 millimetres wide and 4 millimetres thick. They are sold in short tubes of around 20 tablets. This format reinforces the product's origins in compact throat tablets while also making it suitable as a portable confectionery item. During the 1980s, the brand introduced a lemon-flavoured version. That variant was not successful and was discontinued. Another variation, described as hot Lakrisal, used chili-pepper powder and pepper oil to intensify the product's heat alongside its salty-liquorice character. These experiments broadened the flavour range, but the original salmiak tablet remained the central expression of the brand. Lakrisal is described as a Malaco brand. Production was formerly associated with Leaf International and is now carried out by Cloetta. The product is sold in the Nordic countries and the Netherlands, where salty liquorice has established consumer traditions. Its present identity therefore combines regional heritage, a distinctive manufacturing method and a focused flavour proposition rather than a broad confectionery portfolio. Because ammonium chloride contributes to the product's strong salty profile, excessive consumption is discouraged for people suffering from hypertension. Lakrisal is best understood as a confectionery product with historical links to throat tablets, not as a medicinal treatment. The available reference material does not establish a precise founding year, original inventor, manufacturing location or detailed corporate chronology beyond the succession of Malaco, Leaf International and Cloetta associations.
- 1980
Lemon-flavoured variant introduced and discontinued
[1]A lemon-flavoured Lakrisal was launched during the 1980s but was soon withdrawn after proving unpopular.
- 1950
Nordic throat-tablet tradition established
[1]Liquorice and salmiak throat tablets were being produced and sold in the Nordic countries by this period, providing the broader product tradition from which Lakrisal emerged.
Lakrisal continues the Bronzol tablet tradition
[1]Lakrisal is described as a direct continuation of Bronzol, an earlier liquorice-and-salmiak throat-tablet product.
Hot Lakrisal variation offered
[1]A hotter variation was made with chili-pepper powder and pepper oil.
Production associated with Cloetta
[1]Reference material identifies Cloetta as the producer, with Leaf International named as the former producer.
Products and positioning
A specialist Nordic confectionery brand centred on intensely salty, powdery liquorice tablets made with liquorice and ammonium chloride. Lakrisal is differentiated by its compressed tablet format, pale brownish-grey appearance, starch-free formulation and strong salmiak flavour.
Salty liquorice tablet
Original Lakrisal
The core Lakrisal product is a compressed, disk-shaped salty-liquorice tablet. It is made primarily from sugar, liquorice and ammonium chloride and contains neither starch nor gum arabic. This gives it a dry, powdery texture unlike many soft or structured liquorice candies. The tablets are light brownish-grey rather than black, measure approximately 18 millimetres across and 4 millimetres thick, and are traditionally packaged in tubes of about 20 pieces.
Flavoured liquorice tablet · 1980
Lemon Lakrisal
A lemon-flavoured version was introduced in the 1980s as an extension of the original salty-liquorice concept. The variant did not achieve sufficient popularity and was discontinued soon after introduction.
Spicy liquorice tablet
Hot Lakrisal
Hot Lakrisal was a more intensely pungent variation that included chili-pepper powder and pepper oil. It combined the brand's established salmiak and liquorice profile with additional chili heat.
Marketing campaigns
- Bronzol throat-tablet advertising
Nordic countries
The predecessor product Bronzol was advertised as a throat tablet with a health-oriented slogan. This campaign reflects the historical positioning of liquorice and salmiak tablets as throat-related products before Lakrisal became established primarily as confectionery.
Brand decisions
1980
Launch of lemon-flavoured LakrisalProduct launchBackground
The brand tested a citrus flavour as an alternative to its traditional salty-liquorice profile.
Action taken
A lemon version was introduced during the 1980s.
Aftermath
The variant was unpopular and was subsequently discontinued.
- Introduction of the hot Lakrisal variationProduct launch
Background
The brand explored a stronger and hotter flavour direction within its salty-liquorice category.
Action taken
A variation using chili-pepper powder and pepper oil was offered.
Sources1 sources
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