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Lagoon GmbH & Co. KG

German B2B provider of GDPR-compliant address data for doctors, dentists and pharmacies, operating the Arztadressen.de brand.

Last updated September 28, 2026

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Overview

Lagoon GmbH & Co. KG is a German company based in Kaiserslautern that supplies business-to-business address data for the healthcare sector. Its public-facing brand is Arztadressen.de, through which it sells curated, GDPR-compliant contact databases of established physicians, dentists and pharmacies across Germany. The company describes itself as having operated since 2012 and as focusing on a single market — the German healthcare system — so that its data remain current and usable for direct marketing campaigns. The core offering is a set of Excel-formatted address databases, sold with a one-time payment and an unlimited usage licence rather than a subscription. On its website the company lists, among other products, a database of 16,785 pharmacy addresses in Germany, 41,732 dentist addresses and 147,270 physician addresses, each with a stated price. Buyers can select by medical specialty and by region or nationwide, and the company emphasises that records are continuously updated to reflect new practices, practice transfers and closures. Free sample data are offered, and the company states that all data come from legally permissible, publicly accessible sources and are processed in line with the GDPR; it also notes that postal advertising may use the addresses without restriction, while email and telephone marketing require recipient consent under German competition law (UWG). Lagoon GmbH & Co. KG presents itself as a specialist rather than a general list broker, stressing data quality, transparency in pricing and legal compliance. It is a member of the DDV (Deutscher Dialogmarketing Verband), the German dialogue marketing association. The company also cites independent use of its physician data in a study on primary care in Germany published in the Deutsches Ärzteblatt. Ownership and management details beyond the company form and registered seat are not disclosed in the available evidence.

History

Lagoon GmbH & Co. KG is a German company registered in Kaiserslautern, where it gives its address as Trippstadter Straße 110, 67663 Kaiserslautern. According to the company's own website, it has been active since 2012, supplying address data to businesses in the German healthcare market under the claim "Adressen, die sich rechnen" (addresses that pay off). The public brand through which it reaches customers is Arztadressen.de. From the outset the company concentrated on a single vertical: contact data for established physicians, dentists and pharmacies in Germany. This focus is presented as a deliberate strategy — by covering only the German healthcare system, the company argues it can keep its databases current and relevant for marketing campaigns, incorporating new practice openings, practice transfers and closures on an ongoing basis and checking each delivery before dispatch. Over more than a decade it built a customer base that it describes as long-standing regular clients who rely on the quality, currency and experience behind the data. The product model is a one-time purchase of an Excel-formatted database with an unlimited usage licence, rather than a subscription. The company offers free sample data and immediate availability, typically within 24 hours, and allows buyers to build target groups by medical specialty and by region or nationwide. Its published catalogue includes databases of 16,785 pharmacy addresses, 41,732 dentist addresses and 147,270 physician addresses in Germany, each with a listed price. Compliance and transparency are central to the company's positioning. It states that its data come exclusively from legally permissible, publicly accessible sources and are processed in accordance with the GDPR. It explains openly that postal advertising may use the addresses without restriction, while email and telephone marketing require recipient consent under the German Act Against Unfair Competition (UWG). The company is a member of the DDV (Deutscher Dialogmarketing Verband), the German dialogue marketing association, and it cites the use of its physician data in a study on primary care in Germany published in the Deutsches Ärzteblatt as evidence of independent quality validation. Beyond these publicly stated facts, the available evidence does not detail ownership, management or financial information. The company operates as a private German partnership (GmbH & Co. KG) and remains active in the medical address-data niche.

  • 2012

    Company begins supplying medical address data under the Arztadressen.de brand.

Products and positioning

Specialist provider of GDPR-compliant, continuously updated medical address data for direct marketing in Germany, sold with transparent one-time pricing and unlimited usage licences.

  • Pharmacy addresses Germany

    16,785 records, priced at €599.00.

  • Dentist addresses Germany

    41,732 records, priced at €899.00.

  • Physician addresses Germany

    147,270 records, priced at €1,499.00.

Sources3 sources

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