Bally's Vicksburg
Corporate brand
UnclaimedBally's Vicksburg is a riverboat casino and hotel property in Vicksburg, Mississippi, formerly operated under the Lady Luck Casino name.
Last updated August 25, 2026
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Overview
Bally's Vicksburg is a casino and hotel complex located on the Mississippi River in Vicksburg, Mississippi. The property began operations in 1994 as Rainbow Casino, a project developed by Rainbow Casino Corporation with participation from hospitality, gaming, and entertainment companies. It was designed as part of a broader leisure destination that included a hotel and a proposed family-oriented theme park. Although the surrounding entertainment concept changed substantially over time, the casino remained the central operating asset. The casino opened on July 12, 1994, with 574 slot machines and 28 table games. United Gaming, which managed the property, initially acquired a 45 percent ownership interest at opening and later assumed control after Rainbow Casino Corporation was unable to complete certain financing obligations. United Gaming subsequently became Alliance Gaming and later Bally Technologies, linking the property to the Bally gaming group well before the site adopted the Bally's consumer brand. A hotel associated with the development opened in May 1995 under the Days Inn name. It was promoted as an upscale example of that brand and was later rebranded as an AmeriHost Inn. The hotel was sold in 2002 to Michael P. Holtz, a former AmeriHost chairman. The wider development also included a small theme-park concept created by Six Flags. Originally called Pennants and later renamed Funtricity Entertainment Park, it opened in 1995 but closed in 1998 after the concept failed to develop into the intended chain of compact entertainment centers. The casino operator later acquired the former park site and adapted its principal building for concerts. The gaming facility expanded in 1999, increasing its slot-machine inventory from approximately 725 to more than 1,000 machines. During the same period, United Gaming attempted to sell the property and another casino in Nevada to reduce corporate debt, but no acceptable offer emerged. Bally later placed the property on the market again in 2006. A completed sale did not occur until 2010, when Isle of Capri Casinos acquired the property for $80 million. Isle of Capri changed the casino's identity to Lady Luck Casino Vicksburg in November 2012, making Lady Luck the principal consumer-facing name supplied in the subject record. The property later entered a series of ownership transitions. In 2017, Eldorado Resorts acquired Isle of Capri Casinos. Eldorado agreed in 2018 to sell the Vicksburg property to Churchill Downs Incorporated, whose Riverwalk Casino was located nearby, but the transaction was abandoned following antitrust scrutiny. In 2019, Eldorado instead agreed to sell the property to Twin River Worldwide Holdings as part of a larger transaction that also included Isle of Capri Casino Kansas City. The combined deal helped Eldorado finance its planned acquisition of Caesars Entertainment. Twin River completed the acquisition in July 2020 and temporarily renamed the property Casino Vicksburg. After Twin River acquired the Bally's casino brand from Caesars Entertainment and changed its corporate name to Bally's Corporation, the Vicksburg property was rebranded Bally's Vicksburg in August 2021. The property is therefore best classified according to the canonical Wikipedia subject, Bally's Vicksburg, while Lady Luck Casino Vicksburg remains an important former name. The casino continues to operate as a regional gaming and hospitality venue, with approximately 25,000 square feet of gaming space and 89 hotel rooms reported in the reference material.
History
Bally's Vicksburg traces its origins to a development organized by Rainbow Casino Corporation, associated with John A. Barrett and Leigh Seippel. The project combined a riverboat casino with hospitality and entertainment elements. Hospitality Franchise Systems provided $7.5 million in financing and planned to franchise a Days Inn hotel at the site, while Six Flags agreed to develop a 10-acre compact theme park. United Gaming signed on to manage the casino. The casino opened on July 12, 1994, as Rainbow Casino. Its initial gaming operation comprised 574 slot machines and 28 table games. United Gaming took a 45 percent ownership interest on opening day and moved into a controlling position the following year when Rainbow Casino Corporation failed to finance portions of the project for which it was responsible. United Gaming later became Alliance Gaming and then Bally Technologies, creating an early corporate connection between the property and the Bally gaming organization. The associated hotel opened in May 1995. Initially operating under the Days Inn name, it was described as an upscale property within that franchise system. By 2000 it had become an AmeriHost Inn, and in 2002 ownership passed to Michael P. Holtz, a former chairman of AmeriHost. The planned entertainment component also opened in 1995. Six Flags first called the attraction Pennants and later renamed it Funtricity Entertainment Park. It was intended to serve as a model for smaller entertainment centers in markets unable to support a full-size theme park. The concept was put on hold within two years, and the park closed in 1998. Alliance Gaming subsequently purchased the site for $500,000 and converted the main building into a concert venue. The casino expanded in 1999. Its slot inventory rose from about 725 machines to more than 1,000, strengthening the property's position as a regional gaming venue. That year United Gaming also attempted to sell the Vicksburg property along with another Nevada casino to reduce corporate debt, but the company did not receive an acceptable offer. Bally returned the property to the market in 2006, but a completed transaction took several more years. In 2010, Isle of Capri Casinos acquired the property for $80 million. In November 2012, Isle of Capri rebranded it Lady Luck Casino Vicksburg, the name by which the subject became known in the supplied record. Isle of Capri itself was acquired by Eldorado Resorts in 2017. Eldorado later agreed in March 2018 to sell the Vicksburg casino to Churchill Downs Incorporated, which owned the neighboring Riverwalk Casino. Regulatory antitrust inquiries contributed to the cancellation of that transaction. Eldorado reached a different agreement in July 2019, selling the Vicksburg property and Isle of Capri Casino Kansas City to Twin River Worldwide Holdings for a combined $230 million. The transaction formed part of Eldorado's financing strategy for its pending acquisition of Caesars Entertainment. Twin River completed the purchase in July 2020 and renamed the Vicksburg property Casino Vicksburg. Twin River later purchased the Bally's casino brand from Caesars Entertainment and changed its own corporate name to Bally's Corporation. As part of the resulting portfolio-wide branding strategy, Casino Vicksburg became Bally's Vicksburg in August 2021. The canonical subject is therefore Bally's Vicksburg rather than a separate Lady Luck company. The present property is a riverboat casino and hotel in Vicksburg, with reported gaming space of about 25,000 square feet and 89 hotel rooms.
- 2021
Bally's Vicksburg rebrand
[1]The property adopted the Bally's Vicksburg identity after the corporate and brand changes at Twin River.
- 2020
Twin River ownership begins
[1]Twin River completed its acquisition and used the Casino Vicksburg name.
- 2012
Lady Luck rebrand
[1]The property began operating under the Lady Luck Casino Vicksburg name.
- 2010
Isle of Capri purchase
[1]Isle of Capri Casinos acquired the property for $80 million.
- 1999
Gaming expansion is completed
[1]The casino expanded its slot operation to more than 1,000 machines.
- 1998
Funtricity Entertainment Park closes
[1]The compact theme-park experiment ended after a short operating period.
- 1995
Hotel and theme park components open
[1]The associated Days Inn hotel and the Six Flags-developed entertainment park opened in May.
- 1994
Rainbow Casino opens
[1]The original casino opened on July 12 with 574 slot machines and 28 table games.
Products and positioning
A regional riverfront casino and hotel serving Vicksburg and the wider Mississippi gaming market, combining casino entertainment, lodging, dining, and occasional live events.
Casino gaming · 1994
Casino gaming floor
The core offering is a riverboat casino operation with slot machines and table games. The property opened with 574 slots and 28 table games, later expanding to more than 1,000 slot machines. The current reference description reports approximately 25,000 square feet of gaming space.
Hospitality · 1995
Bally's Vicksburg hotel
The associated hotel opened in 1995 under the Days Inn franchise, later became an AmeriHost Inn, and is now part of the casino property's hospitality offering. The reference material reports 89 hotel rooms.
Entertainment · 1998
Live entertainment and event space
After the former Funtricity Entertainment Park closed, Alliance Gaming acquired the site and adapted its main building for use as a concert venue. The property has consequently included live entertainment and event functions alongside gaming and lodging.
Brand decisions
2021
Portfolio-wide Bally's rebrandStrategyBackground
Twin River purchased the Bally's casino brand from Caesars Entertainment and changed its corporate name to Bally's Corporation.
Action taken
Casino Vicksburg was renamed Bally's Vicksburg in August 2021.
Aftermath
The property became part of Bally's branded casino portfolio while retaining its Vicksburg regional-market identity.
2019
Sale to Twin River is agreedM&ABackground
Eldorado sought to raise funds in connection with its planned acquisition of Caesars Entertainment.
Action taken
Eldorado agreed to sell the Vicksburg property and Isle of Capri Casino Kansas City to Twin River for a combined $230 million.
Aftermath
Twin River completed the acquisition in July 2020 and initially renamed the property Casino Vicksburg.
Combined transaction value. $230 million (2019 agreement)
2018
Churchill Downs transaction is abandonedM&ABackground
Eldorado Resorts agreed to sell the property to Churchill Downs Incorporated, owner of the neighboring Riverwalk Casino.
Action taken
The proposed sale was canceled following inquiries by antitrust regulators.
Aftermath
Eldorado later pursued a sale to Twin River Worldwide Holdings instead.
2012
Adoption of the Lady Luck brandStrategyBackground
After Isle of Capri Casinos acquired the property, it aligned the Vicksburg casino with its Lady Luck portfolio.
Action taken
The property was rebranded Lady Luck Casino Vicksburg in November 2012.
Aftermath
The Lady Luck name remained an important historical identity until the property later became Casino Vicksburg and then Bally's Vicksburg.
Sources1 sources
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