LaBrant family
LaBrant family, also known online as LaBrant Fam, is an American family-vlogging and social-media creator brand built around Cole and Savannah LaBrant and their children.
Last updated August 31, 2026
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Overview
The LaBrant family is an American family-vlogging and influencer brand centered on Cole LaBrant and Savannah LaBrant and their children. The family publishes videos and short-form social content covering domestic life, parenting, dance, pranks, food challenges, music, religious faith, family activities, and personal milestones. Its main YouTube presence began in 2016 under the name Cole&Sav and was later renamed The LaBrant Fam. By 2025, the channel had more than 12 million subscribers, while the family also maintained substantial audiences on Instagram and TikTok. The brand developed from two pre-existing creator careers. Cole LaBrant first gained large-scale attention on Vine as a member of Dem White Boyz, a trio formed with Baylor Barnes and John Stephen Grice in Alabama. The group became known for comedic and dance-oriented videos and accumulated millions of Vine followers. Cole also attracted attention in 2015 for a public promposal video addressed to Selena Gomez. He later appeared with his mother on the social-media edition of The Amazing Race, finishing second, before moving to California and concentrating on online entertainment. Savannah LaBrant had an established family and child-fashion audience before meeting Cole. She became known through Musical.ly and Instagram content featuring her daughter Everleigh, born in 2012, and co-created the ForEverAndForAva project with Michelle Foley. The project presented Everleigh and Ava Foley in fashion, dance, and child-oriented content and later expanded to YouTube. Everleigh's early prominence became an important part of the LaBrant family's appeal and contributed to the brand's focus on children and family life. Cole and Savannah began dating in 2016 and married in July 2017. Their public identity combined conventional family-vlog entertainment with outspoken conservative Christian beliefs, including discussions of marriage, abstinence, prayer, homeschooling, and opposition to abortion. They published the memoir Cole & Sav: Our Surprising Love Story in 2018. The family later expanded to include Posie, Zealand, Sunday, and Beckham, while Everleigh remained a prominent member of the household's online content. In 2024, Cole adopted Everleigh after the death of her biological father, Tommy Smith, in 2022. The brand's growth has repeatedly been accompanied by controversy. Critics accused the family of misleading viewers with a 2018 wildfire-evacuation vlog, criticized a 2019 prank that made Everleigh believe the family was giving away her puppy, and objected to a 2021 video title that suggested Posie had cancer. In 2022, the family released an anti-abortion documentary that drew extensive criticism for its graphic claims, Holocaust comparisons, and disputed statistics. The video was reportedly demonetized on YouTube, and related Instagram material was removed. These incidents illustrate the tension between the family's engagement-driven style, its use of children in emotionally heightened narratives, and expectations concerning accuracy, consent, and responsible family content. In addition to video and social-media publishing, the family has participated in books, sponsored and platform-based creator activity, music-related projects, and advocacy-oriented media. Everleigh released the song Like Taylor Swift in 2023, and Cole posted videos of younger children performing Christian worship songs. The family moved from California to Tennessee after purchasing a mansion in Nashville in 2022. Its continuing business model relies primarily on creator-platform audiences, recurring family storytelling, short-form video distribution, and the visibility of the LaBrant household as an ongoing media property.
History
The LaBrant family brand emerged from the convergence of Cole LaBrant's viral-video career and Savannah LaBrant's child-fashion and family-content activities. Cole grew up in Troy, Alabama, and became prominent on Vine as part of Dem White Boyz, a trio whose comedic dance videos attracted millions of followers. His online visibility increased after a 2015 video publicly asking Selena Gomez to attend prom with him. In 2016, he appeared with his mother on The Amazing Race and finished second. He subsequently moved to California, where he met Savannah. Savannah had already developed an online audience through content featuring her daughter Everleigh. With Michelle Foley, she helped create ForEverAndForAva, an Instagram fashion project featuring the two young girls. The project attracted substantial attention and led to modeling opportunities and a related YouTube channel. Savannah also posted Musical.ly content with Everleigh, making mother-and-daughter storytelling a central part of her public identity. Cole and Savannah began dating in 2016 and launched a joint YouTube channel that year. Initially called Cole&Sav, the channel documented their relationship, household, faith, parenting, challenges, and family activities. They married in July 2017 and signed with Creative Artists Agency later that year. The channel grew rapidly, reaching more than six million subscribers by 2018 and adopting the LaBrant Fam identity as the family expanded. Their content combined ordinary domestic scenes with highly produced thumbnails, emotional premises, pranks, dance performances, and public discussion of conservative Christian values. The family broadened its media activities through the 2018 memoir Cole & Sav: Our Surprising Love Story. Posie Rayne LaBrant was born in December 2018, followed by Zealand in 2020, Sunday in 2022, and Beckham in 2024. Everleigh, Savannah's daughter from a previous relationship, remained a major participant in the family's online presence. After Everleigh's biological father Tommy Smith died from an accidental fentanyl overdose in 2022, Cole adopted her in 2024. By 2024, the household was homeschooling the children and distributing content across YouTube, Instagram, and TikTok. The brand's reach also produced repeated criticism. A 2018 vlog framed the family as evacuating from the Holy Fire, but observers noted that their home area had not been subject to the reported evacuation. The family altered the video's title and thumbnail without publicly resolving the dispute. In 2019, a prank told Everleigh that the family's puppy would be given away; the child's distress led to broad condemnation and a partial apology. That year, Cole also faced criticism for a video involving his adopted cousin Truman. In 2021, another video used a title that implied Posie had cancer, despite discussing an unrelated child, prompting criticism and an apology from Cole. In 2022, the family released Abortion, an anti-abortion documentary made with Live Action. It presented interviews with anti-abortion physicians, mothers, church-support participants, and a member of Cole's family. Critics objected to its graphic descriptions, unsupported or disputed numerical claims, and analogies between abortion and mass atrocities. Cole said YouTube demonetized the video and that Instagram removed related posts. The controversy was amplified by responses from medical commentators, influencers, advocacy groups, and conservative media. Cole and Savannah deactivated their Twitter accounts soon afterward. The family continued to expand beyond routine vlogging. Everleigh released Like Taylor Swift in 2023, and Cole posted worship-song performances involving Posie and Zealand in 2024. The household also became involved in political expression when Cole endorsed Donald Trump. A September 2024 dance post using a Diddy-associated song was deleted after viewers objected to its timing following Sean Combs's arrest. The family listed its Nashville property for sale in 2024, withdrew it from the market later that year, and reference material reports that it was placed on the market again in April 2026. The brand remains an active, family-centered creator enterprise whose audience is built around ongoing access to the LaBrant household.
- 2024
Cole adopts Everleigh
[1]Cole adopted Everleigh after the death of her biological father.
- 2022
Family releases Abortion
[1]The family published an anti-abortion documentary short in collaboration with Live Action.
- 2019
Channel renamed The LaBrant Fam
[1]The family channel adopted the LaBrant Fam identity as its household-centered brand.
- 2018
Memoir published
[1]Cole and Savannah published Cole & Sav: Our Surprising Love Story.
- 2017
Cole and Savannah marry
[1]The couple married in July and later signed with Creative Artists Agency.
- 2016
Cole and Savannah launch their joint channel
[1]The couple began dating and created the channel that initially operated as Cole&Sav.
- 2013
Cole joins Dem White Boyz
[1]Cole LaBrant formed the Vine trio Dem White Boyz with Baylor Barnes and John Stephen Grice.
Products and positioning
A highly visible family-entertainment and influencer brand combining aspirational domestic storytelling, child-centered creator content, dance and challenge formats, and conservative Christian messaging.
YouTube channel · 2016
The LaBrant Fam
The family's principal video outlet, featuring vlogs, parenting and household updates, dance clips, challenges, pranks, food content, faith discussions, and major family announcements. The channel began as Cole&Sav in 2016 and was later renamed The LaBrant Fam.
Memoir · 2018
Cole & Sav: Our Surprising Love Story
A jointly authored memoir describing Cole and Savannah's relationship, marriage, personal backgrounds, and development as a public family. It extended the brand from platform-native video into publishing.
Documentary short · 2022
Abortion
An anti-abortion documentary released on the family's YouTube channel in collaboration with Live Action. It uses interviews and personal stories to argue against abortion and became one of the family's most controversial published projects.
Music single and music video · 2023
Like Taylor Swift
A song released by Everleigh in 2023 with a music video. The track attracted significant online mockery, while JoJo Siwa defended Everleigh against negative reactions.
Controversies
2024
Diddy-related dance post
A dance video using a song associated with Sean Combs was criticized because it appeared shortly after his arrest and was later deleted.
2022
Backlash over Abortion documentary
The documentary was criticized for graphic descriptions, disputed statistics, and comparisons of abortion with genocides including the Holocaust.
2021
Misleading cancer-related title
A video title appeared to announce that Posie had cancer even though the video concerned another child, leading to accusations of clickbait and an apology from Cole.
2019
Puppy-giveaway prank
A prank caused Everleigh to believe the family was giving away its puppy, prompting criticism over the emotional treatment of a child and a subsequent expression of regret about uploading the video.
2018
Wildfire evacuation vlog controversy
Critics alleged that a video overstated or misrepresented the family's evacuation during the Holy Fire because their location was not among the officially evacuated areas.
Marketing campaigns
- 2022Abortion
United States · Online
The family used its social channels to distribute an anti-abortion documentary produced with Live Action and featuring physicians, mothers, church-support participants, and family testimony.
Outcome. The project generated substantial criticism, and Cole said YouTube demonetized the video and Instagram removed related posts.
Brand decisions
2022
Publish an anti-abortion documentaryStrategyBackground
The family had long incorporated conservative Christian beliefs into its public content.
Action taken
The family released Abortion in collaboration with Live Action.
Aftermath
The film intensified public criticism, and the family reported platform monetization and content-removal consequences.
- None identified — No direct competitor reaction is identified in the supplied material.
2019
Rename the channel as The LaBrant FamStrategyBackground
The channel had grown from a couple-focused vlog into a larger household and family-media property.
Action taken
The creators shifted from the Cole&Sav name to the broader The LaBrant Fam identity.
Aftermath
The renamed channel continued to emphasize the children, family milestones, challenges, dance, and faith-oriented content.
Sources1 sources
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