La Revista Súper POP

La Revista Súper POP (commonly known simply as Súper Pop) is a Spanish youth magazine brand that first appeared in 1977, making it the country's first fortnightly teen publication. Aimed at adolescents and devoted to the music, film and television idols of the moment, it became a social icon in Spain over more than three decades. Its oversized pull-out posters, given away with each issue, were especially famous and decorated the bedrooms of a generation of Spanish teenagers. The magazine covered pop idols alongside fashion advice and beauty tips. Early covers featured figures such as Miguel Bosé and Camilo Sesto; through the 1980s, amid La Movida and the subsequent artistic explosion, cover stars included Madonna, Michael Jackson, Mecano, George Michael and Hombres G. Súper Pop reached its commercial peak in the 1990s, with an average circulation of 339,893 copies in 1991 according to OJD, ranking it 33rd among Spain's best-selling magazines. That era was defined by Beverly Hills, 90210, Take That, the Spice Girls and the Backstreet Boys. The 2000s brought decline, mirroring the wider slump in Spain's music and print markets. By 2011 sales had fallen to roughly 86,500 copies, far from the million sold in earlier years. The final fortnightly print issue — featuring Robert Pattinson, Zac Efron, Avril Lavigne, Justin Bieber and Selena Gomez on the cover — was published on 8 May 2011 and remained on newsstands until 22 May 2011. From then on the brand continued online, with a free daily edition launched in 2008, supplemented by special paper monographs published roughly every month and a half in response to reader demand. Although its readership was predominantly female, Súper Pop also reached a male audience by covering current affairs of interest to both genders. Its core reader profile was the 12-to-18-year-old adolescent, a generation that evolved alongside the magazine — from young fans of pop culture in its early decades to teenagers interested in technology, sexuality and urban sports in later years. The brand remains active as a digital publication at superpop.es.

Súper Pop was launched in 1977 as Spain's first fortnightly youth magazine. It was aimed at adolescents and dedicated to the music, film and television idols of the moment, also offering fashion advice and beauty tips. Early covers featured stars such as Miguel Bosé and Camilo Sesto. From the 1980s the magazine's popularity rose within the context of La Movida and the subsequent artistic explosion in Spain. Cover stars of this period included Madonna, Michael Jackson, Mecano, George Michael and Hombres G. It was in the 1990s that Súper Pop reached its sales ceiling: in 1991 its average circulation was 339,893 copies sold, placing it 33rd in the ranking of best-selling magazines in Spain according to OJD. This was the era of Beverly Hills, 90210, Take That, the Spice Girls and the Backstreet Boys. The 2000s marked the beginning of its decline, tied to the decline of the music market and of print publications in Spain. By 2011 sales had shrunk to a scant 86,500 copies, far from the million sold in earlier years. The last paper issue featured Robert Pattinson, Zac Efron, Avril Lavigne, Justin Bieber and Selena Gomez on the cover. That issue remained on newsstands until 22 May 2011, when the fortnightly print edition of Súper Pop disappeared from the street. From that date, the online edition remained, with daily and free periodicity; it had been inaugurated in 2008. Special paper monographs continued to appear roughly every month and a half in response to reader demand. Regarding its readership, although Súper Pop was a publication with a mostly female audience, it also reached a male segment by covering current affairs that could interest both genders. The reader profile was basically the adolescent between 12 and 18 years old, a generation that evolved alongside the magazine. In its first decades its public were young people fascinated by pop culture and everything surrounding it, giving way over the years to adolescents who followed technology, current topics such as sexuality, and urban sports.

• 2011

  Last fortnightly print issue published on 8 May, remaining on newsstands until 22 May; publication moves online with special paper monographs.

• 2008

  Online edition of Súper Pop launched.

• 1991

  Average circulation reaches 339,893 copies, ranking 33rd among Spain's best-selling magazines (OJD).

• 1977

  First issue of Súper Pop published, making it Spain's first fortnightly youth magazine.

Spain's iconic teen pop-culture magazine, known for its celebrity coverage and collectible giant posters.

• Súper Pop fortnightly magazine

  Teen magazine covering music, film and TV idols, fashion and beauty.

• Giant pull-out posters

  Oversized posters given away with each issue, a signature of the brand.

• Special paper monographs

  Special print editions published roughly every month and a half after 2011.

• superpop.es online edition

  Free daily digital edition launched in 2008.

1. 1La Revista Súper POP - Wikidatawikidata.org
2. 2Súper Pop - Wikipedia (Spanish)es.wikipedia.org