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La Musardine

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French erotic bookstore and publishing house based in Paris, known for its Osez guides and erotic literature collections.

Last updated September 27, 2026

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Overview

La Musardine is a French brand that combines an erotic bookstore and an erotic publishing house, both based in Paris. The bookstore was created in 1995 and is located in the eleventh arrondissement of Paris, while the publishing house was founded in 1996 by Claude Bard. The brand is dedicated to exploring eroticism in all its forms, offering novels, essays, practical guides, photography books, art books, manga, and comics. In 2021, La Musardine became a SCOP (cooperative and participative company) after being bought out from its founder by the employees. The bookstore, founded in September 1998 by Sophie Rongiéras and currently managed by Maxime Spira, is located at 122, rue du Chemin-Vert in the eleventh arrondissement of Paris. It offers all forms of books related to eroticism and sexuality and regularly organizes meetings with authors. In addition to its Paris storefront and online sales through several websites, La Musardine also offers its productions as downloadable e-books. The publishing house, founded in 1996 by Claude Bard, claims eclecticism and aims to decline eroticism in all its forms through different collections. The publishing label La Musardine, directed by Anne Hautecoeur, offers literature, practical guides, and essays, while Dynamite, founded in 2002 and currently directed by Nicolas Cartelet, is dedicated to comics. Notable collections include Les lectures amoureuses, a pocket collection of classic and contemporary erotic texts founded by Jean-Jacques Pauvert; Osez, founded in 2006 by Marc Dannam, offering simple and uninhibited advice on sexuality in small thematic guides; Osez 20 histoires, founded in 2010 and directed by Stéphane Rose, specializing in erotic short stories; Attrape-Corps, offering essays on sexuality by specialists; and Prismes, a collection of LGBTQI erotic literature created in 2023 by Anne Hautecœur and entrusted to Didier Roth-Bettoni, with its first title published in October 2024. La Musardine has established itself as a reference in French erotic literature and sexuality publishing, with the Osez collection alone having sold over 1 million copies and featuring more than 100 titles. The brand continues to operate as an employee-owned cooperative, maintaining its dual identity as both a physical bookstore and a publisher.

History

La Musardine originated as an erotic bookstore created in 1995 in the eleventh arrondissement of Paris. The publishing house was founded in 1996 by Claude Bard. The bookstore itself was founded in September 1998 by Sophie Rongiéras and is currently managed by Maxime Spira. Over the years, La Musardine expanded its publishing activities with several collections. The Les lectures amoureuses collection was founded by Jean-Jacques Pauvert, publishing classic and contemporary erotic texts. In 2002, the Dynamite imprint was founded, dedicated to comics, currently directed by Nicolas Cartelet. The Osez collection was founded in 2006 by Marc Dannam, offering practical guides on sexuality; it has grown to over 100 titles and sold more than 1 million copies. In 2010, the Osez 20 histoires collection was founded and directed by Stéphane Rose, specializing in erotic short stories. The Attrape-Corps collection, successively directed by Stéphane Lévy-Kuenz, Serge Koster, Sarah Chiche, and Marie-Anne Paveau, offers essays on sexuality. In 2021, La Musardine became a SCOP (cooperative and participative company) after the employees bought the company from founder Claude Bard. In 2023, Anne Hautecœur entrusted Didier Roth-Bettoni with creating a LGBTQI erotic literature collection called Prismes; its first title, Midi-minuit sauna by Lucien Fradin, was published in October 2024. The publishing label La Musardine is directed by Anne Hautecoeur.

  • 2024

    First Prismes title, Midi-minuit sauna by Lucien Fradin, published in October.

  • 2023

    Prismes collection of LGBTQI erotic literature created by Anne Hautecœur and entrusted to Didier Roth-Bettoni.

  • 2021

    La Musardine becomes a SCOP after employee buyout from founder Claude Bard.

  • 2010

    Osez 20 histoires collection founded, directed by Stéphane Rose.

  • 2006

    Osez collection founded by Marc Dannam.

  • 2002

    Dynamite imprint founded, dedicated to comics.

  • 1998

    Bookstore founded in September by Sophie Rongiéras.

  • 1996

    Publishing house founded by Claude Bard.

  • 1995

    Erotic bookstore created in the eleventh arrondissement of Paris.

Products and positioning

A reference in French erotic literature and sexuality publishing, combining a specialized bookstore and an eclectic publishing house.

  • Osez collection

    Practical thematic guides on sexuality, founded in 2006 by Marc Dannam, with over 100 titles and over 1 million copies sold.

  • Osez 20 histoires collection

    Erotic short story collection founded in 2010, directed by Stéphane Rose, each volume featuring 20 stories on a theme.

  • Les lectures amoureuses collection

    Pocket collection of classic and contemporary erotic texts, founded by Jean-Jacques Pauvert.

  • Attrape-Corps collection

    Essays on sexuality by specialists, successively directed by Stéphane Lévy-Kuenz, Serge Koster, Sarah Chiche, and Marie-Anne Paveau.

  • Prismes collection

    LGBTQI erotic literature collection created in 2023, curated by Didier Roth-Bettoni.

  • Dynamite

    Comics imprint founded in 2002, directed by Nicolas Cartelet.

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