La Machine Cycle Club
Dutch cycling apparel brand founded in 2013, making off-bike life iconic for cyclists.
Last updated September 1, 2026
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Overview
La Machine Cycle Club is a Dutch cycling apparel brand founded in 2013. It creates premium off-bike apparel, including hoodies and T-shirts, designed for cyclists. The brand emphasizes cycling heritage and minimalist streetwear, with products worn in over 56 countries.
History
La Machine was founded in 2013 with €500, a box of tees, and a deep love for cycling. It started from a dusty attic and later used a vintage bus to bring its vision to races, cafés and wherever the peloton came to rest. The brand is worn in over 56 countries and designs everything itself, packing orders by hand.
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