La Llama Store

La Llama Store is a bookstore, gallery and cultural space in Barcelona, Spain, founded in November 2017 by Abigail López Enrech, who remains its owner and director. It describes itself as the first store in the world specialised in humour — a claim its founders say they researched extensively and could not disprove. The shop is located on Carrer de Tamarit, 148, in Barcelona, and operates both a physical store and an online shop at lallamastore.com. The store sells primarily books — novels, satire, comics, graphic novels and reference works on comedy and stand-up — but also art, illustration, sculpture, toys, classic jokes, design objects, stationery, postcards, mugs, pins, patches and other humorous items. It aims to work directly with artists and small brands and to import exclusive books and products. Beyond retail, La Llama hosts podcast recordings, live shows, book presentations, alternative comedy performances and a monthly open mic in its back room. It also runs an online comedy school and organises an annual alternative comedy festival, Ratachillona. La Llama has become a reference point for professionals and fans of comedy across Spain, and particularly for the Barcelona stand-up scene. Several well-known Catalan comedians, including Irene Minovas, Adri Romeo and Ana López, began their stand-up careers at the store with Martín Piñol. Podcasts such as La Ruina and El Nou Paradigma also started there. The store is the official shop for El Mundo Today and La Ruina, and sells merchandise including T-shirts, tote bags and mugs tied to those brands. Its iconic logo was designed by illustrator Cristina Daura. The store's name comes from the Monty Python's Flying Circus sketch "Llamas", in which John Cleese speaks Spanish explaining what llamas are like and what to do when encountering one. Social media for the store is managed by Kike García, co-founder of El Mundo Today and partner of Abigail López Enrech. La Llama also offers a monthly literary subscription box called La Llama Box, gift cards (LLAMABONO) and a newsletter hosted on Substack. Shipping is free for orders over €70 within Spain, typically arriving within one day.

La Llama Store was founded in November 2017 by Abigail López Enrech in Barcelona, Spain. The idea for a store specialised in humour came from Abigail, and after extensive research the founders concluded that no other store of its kind existed, leading to the claim of being the first in the world. The store opened on Carrer de Tamarit, 148, in Barcelona. The name "La Llama" is derived from the Monty Python's Flying Circus sketch "Llamas", in which John Cleese speaks in Spanish explaining the nature of llamas and what to do upon encountering one. The store's iconic logo was created by illustrator Cristina Daura. From its early years, La Llama combined retail with cultural activity. It hosted podcast recordings and live shows, and became a meeting point for the alternative comedy scene in Barcelona. Comedians such as Irene Minovas, Adri Romeo and Ana López started their stand-up careers at the store under the guidance of Martín Piñol. Podcasts La Ruina and El Nou Paradigma also began there. The store organises a monthly open mic in its back room, presented by Tomás Fuentes, aiming to give space to alternative comedians who do not fit into bars, clubs or theatres. It also holds small-format humorous art exhibitions, featuring artists such as Miguel Noguera, Álvaro Carmona, Carlota Juncosa and Jordi Casañas. Over the years, La Llama expanded its activities to include an online comedy school and an annual alternative comedy festival called Ratachillona. It became the official store for El Mundo Today and La Ruina, selling their merchandise. The store also launched La Llama Box, a monthly literary subscription box, and offers gift cards called LLAMABONO. Social media is managed by Kike García, co-founder of El Mundo Today and partner of Abigail López Enrech. As of the 2020s, La Llama Store is recognised as a reference for professionals and fans of comedy across Spain, and particularly for the Barcelona stand-up scene. It continues to operate both its physical store and online shop, shipping within Spain and internationally.

• 2017

  La Llama Store founded by Abigail López Enrech in Barcelona in November.

• Store opens at Carrer de Tamarit, 148, Barcelona.

• La Llama becomes official store for El Mundo Today and La Ruina.

• Online comedy school launched.

• Annual alternative comedy festival Ratachillona established.

Self-proclaimed first store in the world specialised in humour; a bookstore-gallery and cultural hub for alternative comedy in Spain.

• La Llama Box

  Monthly literary subscription box with a surprise book and extras such as free shipping, prints, fanzines and small gifts.

• LLAMABONO gift card

  Electronic gift card available in values of €15, €20, €30, €50, €100 and €200, redeemable in-store and online, never expires.

• La Ruina official T-shirt

  Official T-shirt of the La Ruina podcast, available in sizes S, M, L and XL.

• La Ruina tote bag

  Official tote bag of the La Ruina podcast.

• La Ruina mug

  Official mug of the La Ruina podcast.

1. 1La Llama Store official websitelallamastore.com
2. 2Nosotros – La Llama Storelallamastore.com
3. 3Tarjeta Regalo de La Llama – La Llama Storelallamastore.com
4. 4LA RUINA | Camiseta oficial – La Llama Storelallamastore.com
5. 5La llama Store – Wikidatawikidata.org
6. 6La llama store – Wikipedia (Spanish)es.wikipedia.org