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La Jolla Village Square

Retailer / private label

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A retail power center in the La Jolla neighborhood of San Diego, California.

Last updated August 26, 2026

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Overview

La Jolla Village Square is a retail power center in the La Jolla neighborhood of San Diego, California. The property is located south of the University of California, San Diego, roughly one mile west of Westfield UTC, and across the street from The Shops at La Jolla Village. Its current format is centered on large-format, general-merchandise, grocery, drugstore, and other convenience-oriented retailers, but the center began as a substantially different commercial property. The complex opened in 1979 as La Jolla Village Mall, an upscale enclosed regional shopping mall designed to serve the affluent La Jolla market and nearby communities. Its original department-store anchors were Bullocks Wilshire and May Company California. During its early years, the mall was presented as an elegant alternative to more conventional shopping destinations. Contemporary commentary emphasized its restrained architectural character, skylit interior, formal public spaces, and upscale atmosphere. The center also included an adjacent convenience-center or strip-mall component, giving the broader property a mixture of enclosed-mall and open-air retail functions. The mall experienced ownership and positioning difficulties during the late 1980s and early 1990s. In 1988, May Department Stores was involved in an attempted sale of the property to T&S Development Inc. At that time, the center reportedly contained 48 stores and approximately 362,420 square feet of retail space, but the transaction failed shortly before completion. May Centers continued seeking a buyer and ultimately sold the property to Gordon/Beck Ventures in 1992. The change in ownership coincided with a major strategic repositioning. Rather than continuing to operate as an upscale enclosed regional mall anchored by department stores, the property was converted into a power center focused on broader, more practical retail demand. The department-store component was removed from the operating model, and I. Magnin, the successor to Bullocks Wilshire at the site, closed in 1993. The redevelopment and tenant changes brought in general and discount-oriented retailers, including Whole Foods Market and Sav-on Drugs. Sav-on Drugs later became part of CVS Pharmacy in 2006. This transformation reflected wider changes in American retail real estate: the increasing pressure on traditional department-store malls, the growth of grocery and drugstore anchors, and the value of open, easily accessible big-box formats. La Jolla Village Square consequently evolved from a prestige-oriented regional mall into a more utilitarian neighborhood and community shopping destination. Its location near UC San Diego, residential areas, major roads, and competing retail properties continues to support a broad local trade area. The center is distinct from the nearby Westfield UTC, with which it once competed as an upscale regional mall, and from The Shops at La Jolla Village across the street. In its present identity, La Jolla Village Square is best understood as a multi-tenant retail center rather than as a conventional enclosed shopping mall. Publicly available reference material does not establish a current owner, a corporate parent, a complete tenant roster, or a publicly reported executive structure.

History

La Jolla Village Square opened in 1979 under the name La Jolla Village Mall. It was conceived as an upscale enclosed regional shopping destination for La Jolla, an affluent coastal community within San Diego, and for surrounding areas. The original department-store anchors were Bullocks Wilshire and May Company California. The property also had an adjacent convenience-center or strip-mall section, creating a broader retail complex that combined enclosed regional shopping with more accessible neighborhood-oriented stores. The mall's early identity was notably formal and design-conscious. Contemporary local descriptions characterized it as an elegant, carefully composed shopping environment rather than a mass-market center. Architectural details included substantial exterior columns, a tan-brick palette, skylights, bright interior structural elements, and formal amenities such as large seasonal displays and a piano near the escalators. Its atmosphere was associated with the carriage-trade image of La Jolla and contrasted with the more conventional character of other regional shopping destinations. By the late 1980s, however, the property faced the challenges affecting many traditional department-store malls. In 1988, May Department Stores was involved in an attempted sale to T&S Development Inc. The transaction did not close. Contemporary reference material identifies the property at that point as having 48 stores and about 362,420 square feet of retail area. May Centers continued searching for a buyer, and the property was eventually sold in 1992 to Gordon/Beck Ventures. The 1992 ownership change marked a major operational and strategic turning point. The department-store anchors were closed or removed from the center's retail plan, and the property was converted from an upscale enclosed mall into a power center. I. Magnin, the brand that had replaced Bullocks Wilshire, closed in 1993. The new tenant strategy prioritized general merchandise, grocery, pharmacy, discount, and other practical retail categories. Whole Foods Market became an important grocery component, while Sav-on Drugs occupied the drugstore role before becoming CVS Pharmacy in 2006. The repositioning changed both the economics and the public identity of the property. Instead of depending on luxury department stores and discretionary regional shopping, La Jolla Village Square became oriented toward repeat local visits and everyday needs. Its location near UC San Diego, established residential neighborhoods, major transportation routes, Westfield UTC, and The Shops at La Jolla Village gives it a competitive but substantial surrounding retail environment. La Jolla Village Square should therefore be understood as an evolving retail real-estate property rather than a single-format retail brand. Its history covers the transition from an upscale enclosed mall to a power center, mirroring broader shifts in American shopping-center development. Available reference material confirms the major historical changes but does not provide a reliable current ownership record, complete tenant list, or named executive roster.

  • 2006

    Sav-on Drugs location becomes CVS Pharmacy

    [1]

    The drugstore component changes from Sav-on Drugs to CVS Pharmacy.

  • 1993

    I. Magnin closes

    [1]

    I. Magnin, formerly Bullocks Wilshire at the property, closes during the center's repositioning.

  • 1992

    Gordon/Beck Ventures acquires the center

    [1]

    May Centers completes the sale of the property to Gordon/Beck Ventures after an extended search for a buyer.

  • 1992

    Conversion to power-center format begins

    [1]

    The property begins moving away from its enclosed upscale-mall model toward a power-center format anchored by broader-market and convenience-oriented retailers.

  • 1988

    Proposed sale to T&S Development fails

    [1]

    A proposed sale involving May Department Stores and T&S Development Inc. breaks down near completion. The property is reported to contain 48 stores and approximately 362,420 square feet of retail space.

  • 1979

    Property opens as La Jolla Village Mall

    [1]

    The center opens as an upscale enclosed regional mall with Bullocks Wilshire and May Company California as its principal department-store anchors.

Products and positioning

A conveniently located community retail center serving La Jolla and surrounding San Diego neighborhoods, with a tenant mix oriented toward grocery, pharmacy, general merchandise, and everyday shopping rather than luxury department-store retail.

  • Grocery retailer

    Whole Foods Market

    Whole Foods Market represents the grocery component associated with the center's post-1992 repositioning. Its presence reflects the shift from department-store-led regional shopping toward frequent, practical visits driven by food, household, and everyday consumer needs.

  • Pharmacy and convenience retail · 2006

    CVS Pharmacy

    CVS Pharmacy occupies the drugstore role previously associated with Sav-on Drugs. The change illustrates the center's focus on accessible health, personal-care, prescription, and convenience merchandise following its conversion into a power center.

  • Department store · 1979

    Bullocks Wilshire

    Bullocks Wilshire was one of the property's original anchor department stores when the mall opened in 1979. Its presence helped establish the original upscale positioning of La Jolla Village Mall.

  • Department store · 1979

    May Company California

    May Company California served as the other principal opening anchor. The department store was part of the original regional-mall model, which was later abandoned as the property was converted to a power center.

  • Department store

    I. Magnin

    I. Magnin replaced Bullocks Wilshire at the property and continued the center's upscale department-store positioning for a period. It closed in 1993 during the mall's conversion to a different retail format.

Brand decisions

  • 2006

    Drugstore conversion from Sav-on Drugs to CVS PharmacyOther

    Background

    Sav-on Drugs was part of the center's post-repositioning convenience-oriented tenant mix.

    Action taken

    The drugstore location was converted to or rebranded as CVS Pharmacy.

    Aftermath

    The property retained a pharmacy and everyday-health retail component under the CVS banner.

  • 1992

    Sale to Gordon/Beck VenturesM&A

    Background

    May Centers had been seeking a buyer after an earlier proposed transaction failed and after the enclosed upscale mall format became more difficult to sustain.

    Action taken

    May Centers sold La Jolla Village Mall to Gordon/Beck Ventures.

    Aftermath

    The acquisition was followed by the property's conversion from an upscale enclosed regional mall into a power center.

  • 1992

    Repositioning from enclosed mall to power centerStrategy

    Background

    The original department-store-led format faced changing retail conditions, while the surrounding market supported grocery, pharmacy, discount, and general-merchandise uses.

    Action taken

    The property closed or removed its department-store components and was redeveloped and retold as a power center with broader-market retailers.

    Aftermath

    The center adopted a more practical, convenience-oriented tenant mix, including Whole Foods Market and a drugstore operation that later became CVS Pharmacy.

Sources2 sources

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