La Grillardière

La Grillardière is a Moroccan restaurant chain. The LAABI group created the brand, and the first restaurant opened in 2000 in Casablanca's Gauthier district with a capacity of 120 covers. Its concept is based on a resto-grill-boucher format. The group has set up its own purchasing center, meat-cutting plant, bread-making unit and artisanal ice-cream production unit.

In the early 2000s in Morocco, European restaurant chains expanded, bringing changes in service and customer relations. Their standard, inflexible production charters did not adapt to Moroccan taste, and many disappeared quickly. The LAABI group had the idea of creating a resolutely Moroccan concept meeting the most demanding standards in design, quality and hygiene, like international brands. The LA GRILLARDIÈRE brand was created in 2000 in Casablanca (Gauthier district) with a capacity of 120 covers, representing an innovation in the Moroccan fast-food sector. Its concept, based on the resto-grill-boucher, revolutionized the preconceived idea of grill cooking. To meet the needs of a growing clientele attracted by a quality/price offer in a convivial setting, expansion became necessary. To maintain quality amid growing demand, the group set up its own purchasing center, meat-cutting plant, bread-making unit and artisanal ice-cream production unit.

A resolutely Moroccan concept meeting the most demanding standards in design, quality and hygiene, comparable to international brands.

Product categories. Sandwicherie Premium · Brochetterie · Boucherie · Poissonnerie · Le grilled Burgers · Pizzeria · Desserts · Jus Maison · Saladerie

1. 1La Grillardière Accueillagrillardiere.ma
2. 2La Grillardière À propos de nouslagrillardiere.ma
3. 3La Grillardièrewikidata.org