La Fallera
La Fallera is a Spanish rice brand offering a range of rice products and Valencian paella recipes.
Last updated September 15, 2026
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Overview
La Fallera is a rice brand whose website presents its products as "arroces perfectos para absorber los sabores y caldos" (perfect rices for absorbing flavors and broths). Its product range includes Arroz Redondo, Arroz D.O. de Valencia, Arroz Bomba, Arroz Especial Caldosos y Melosos, and Arroz Largo. The brand also publishes recipes for authentic Valencian paellas and other rice dishes, and has introduced a new 100% recyclable paper packaging for its redondo rice, stating a commitment to the environment and sustainability.
History
La Fallera presents itself as a rice brand with a product line described as perfect rices for absorbing flavors and broths, made with top-quality ingredients. Its offerings include Arroz Redondo, Arroz D.O. de Valencia, Arroz Bomba, Arroz Especial Caldosos y Melosos, and Arroz Largo. The brand publishes recipes for authentic Valencian paellas and other rice dishes. It has also announced a new 100% recyclable paper packaging for its redondo rice, stating a commitment to the environment and sustainability and a goal to use less plastic in production and packaging processes. Additionally, La Fallera created a Falla monument for the Matías Perelló-Luis Santángel falla.
Products and positioning
Arroz Redondo
Arroz D.O. de Valencia
Arroz Bomba
Arroz Especial Caldosos y Melosos
Arroz Largo
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