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Lördag

Lördag is a Finnish record label operating as the label division of the artist-driven creative company Is This Art!, itself part of Playground Music Scandinavia.

Last updated September 28, 2026

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Overview

Lördag is a Finnish record label. It is not a standalone major label but rather the label division of Is This Art!, an artist-driven creative company based in Finland that focuses on artist management and event production. Through this structure, Lördag is connected to a broader Nordic music ecosystem: Is This Art! is described as a boutique label and the company behind the legendary Bättre Folk festival and the festival called Festivaali, and its record label division operates under Playground Music Scandinavia. The label's identity is closely tied to the roster and activities of Is This Art!. The parent company represents artists such as the hyped pop duo Maustetytöt, indie star Litku Klemetti, modern pop auteur Figaro, awarded singer-songwriter Mikko Joensuu, and Swedish-Finnish artist Anna Järvinen. Lördag therefore functions as a release platform within a management-and-events business rather than as a purely standalone record company. Because Lördag is a division of Playground Music Scandinavia, its distribution and label services are linked to that Scandinavian music group. The official web presence for the broader operation is isthisart.fi, which presents Is This Art! as a creative company and boutique label. Public information about Lördag specifically is limited; the label is best understood through its parent company and its role in the Finnish independent music scene. In the brand knowledge base, Lördag should be classified as a record label imprint or sub-brand under Is This Art!, with Finland as its country of origin and Playground Music Scandinavia as the owner group. Its commercial identity is that of an independent-minded Finnish label connected to artist management, festivals, and a curated roster of Finnish and Swedish-Finnish artists.

History

Lördag is a Finnish record label. It is associated with Is This Art!, an artist-driven creative company focused on artist management and event production. Is This Art! describes itself as a boutique label and the company behind the legendary Bättre Folk festival and a festival called Festivaali. The Is This Art! record label is a division of Playground Music Scandinavia, which places Lördag within a wider Scandinavian music group structure. The label's history is intertwined with the roster and activities of its parent company. Is This Art! represents artists such as the hyped pop duo Maustetytöt, indie star Litku Klemetti, modern pop auteur Figaro, awarded singer-songwriter Mikko Joensuu, and Swedish-Finnish artist Anna Järvinen. Lördag serves as a release outlet within this ecosystem, rather than as a standalone major label. Publicly available information about Lördag specifically is limited. The label is best documented through the official website of Is This Art!, which presents the broader creative company, its management roster, its festivals, and its label division under Playground Music Scandinavia. No founding year, founder, or detailed corporate history for Lördag alone is provided in the available evidence.

Products and positioning

Boutique Finnish record label and imprint within an artist-driven management and events company.

Product categories. Record releases · Music singles · Music albums

Sources2 sources

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