Löplabbet

Löplabbet is a Swedish specialty retail chain focused on running. According to its own homepage, it describes itself as "Sveriges största butikskedja för löpning" — Sweden's largest store chain for running. The chain operates a network of physical stores across Sweden, from Malmö in the south to Umeå in the north, alongside an e-commerce operation. Its stores sell running shoes, apparel, and other seasonally relevant running equipment, drawing on a mix of globally recognized brands such as Nike and Asics as well as dedicated running brands including Saucony, New Balance, and Brooks. A central part of the service model is offering shoes from multiple manufacturers so customers can compare options in one place. In selected stores, orthopaedic technicians are also available. Löplabbet is credited with commercializing the use of the mirror box and treadmill for personal gait analysis and shoe fitting — tools that were previously reserved for professional runners. This fitting-oriented approach is a defining feature of the brand's positioning: rather than simply stocking products, Löplabbet presents itself as a guide to choosing the right running shoes and equipment for individual training sessions, races, and goals. Its website features editorial-style guides, including a 2026 running shoe and equipment guide, a shoe selector, a watch guide, and an energy calculator, alongside product categories for running shoes, clothing, accessories, and energy products. The company's assortment spans road and trail running. Its homepage highlights trail models from brands such as NNormal, Adidas, Salomon, and VJ, and promotes price campaigns on racing shoes, including several top models under 2,000 SEK. This blend of performance-oriented product curation, in-store fitting expertise, and multi-brand retail is what distinguishes Löplabbet within the Swedish running market. Ownership and corporate details are not fully specified in the available evidence. The Swedish Wikipedia article references a collaboration with KF (Kooperativa Förbundet) and links to Intersport.se, but the exact nature of the relationship is not detailed in the supplied text. As of the available information, Löplabbet remains an active Swedish running retail chain with both physical stores and online sales.

Löplabbet is a Swedish retail chain specializing in running equipment. It operates eight physical stores and an e-commerce business, with a geographic footprint stretching from Malmö in the south to Umeå in the north. The chain is described as Sweden's largest store chain for running. A notable aspect of Löplabbet's history is its role in commercializing the use of the mirror box and treadmill for personal gait analysis and shoe fitting. These tools were previously intended only for professional runners, but Löplabbet brought them into a retail setting, making individualized shoe selection accessible to a broader consumer base. This innovation helped define the chain's service-oriented approach. The stores sell shoes, clothing, and other seasonally related equipment for running. The product range consists largely of well-known brands such as Nike and Asics, but also includes dedicated running brands like Saucony, New Balance, and Brooks. Providing shoes from multiple manufacturers is another important part of the service. In some selected stores, orthopaedic technicians are also available. The Swedish Wikipedia article references a collaboration with KF (Kooperativa Förbundet) and includes an external link to Intersport.se, suggesting a connection to the Intersport retail network, though the exact corporate structure and ownership details are not fully elaborated in the available sources. The chain continues to operate both physical stores and online sales, and its website features guides such as a 2026 running shoe and equipment guide, a shoe selector, a watch guide, and an energy calculator.

Sweden's largest specialty running retail chain, known for personal shoe fitting and multi-brand selection.

• Running shoes

  Road and trail running shoes from brands including Nike, Asics, Saucony, New Balance, Brooks, NNormal, Adidas, Salomon, and VJ.

• Running apparel

  Clothing for running and seasonal conditions.

• Accessories and equipment

  Seasonally related running equipment and accessories.

• Energy products

  Energy products for running, supported by an energy calculator on the website.

1. 1LÖPLABBET - Sveriges största butikskedja för löpning.loplabbet.se
2. 2Löplabbet - Wikidatawikidata.org
3. 3Löplabbet - Wikipedia (Swedish)sv.wikipedia.org