Kyoyu Agri Co., Ltd.
Japanese agrochemical company founded in 1938, specializing in research, development, manufacturing and sale of crop protection products, notably rice herbicides.
Last updated September 28, 2026
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Overview
Kyoyu Agri Co., Ltd. is a Japanese agrochemical company headquartered in Takatsu, Japan. Founded in 1938, the company has more than 80 years of history in the research, development, manufacturing and sale of agricultural chemicals (crop protection products). Its core business supports the stable production of rice, vegetables and fruits, contributing to safe and secure food supply in Japan. The company's product portfolio centers on rice herbicides, insecticides, fungicides, insecticide-fungicide combinations, IPM-related agents, horticultural and green space herbicides, spreaders and other crop protection products. A flagship active ingredient developed by Kyoyu Agri is pyraclonil, a rice herbicide ingredient used in many mixed formulations in Japan. According to company information, pyraclonil was used on approximately half of Japan's rice paddy area, with a 46.0% penetration rate in fiscal 2021 (719,095 ha). The company's 'Batchiri' series of one-shot rice herbicides has been ranked first in penetration area for nine consecutive years (2011–2019) according to the Japan Plant Protection Association. Kyoyu Agri operates a research and development, production and sales structure. Its factory has acquired ISO 9001 certification. The company serves JA groups (agricultural cooperatives) and farmers across Japan, and also provides IPM-related materials including natural enemies and microbial pesticides for horticultural crops. The company emphasizes a 'genba-shugi' (field-oriented) approach, directly addressing the needs of farmers. In recent years, Kyoyu Agri has been expanding its focus to include IPM-related materials, overseas market development, and sustainable agriculture initiatives, including SDGs. The company maintains a corporate website with product information, technical content, and field reports.
History
Kyoyu Agri Co., Ltd. was founded in 1938 in Japan. Since its establishment, the company has been engaged in the research, development, manufacturing and sale of agricultural chemicals (crop protection products) for over 80 years. Its business has consistently focused on supporting the stable production of rice, vegetables and fruits, thereby contributing to safe and secure food supply. From its early years, the company has maintained a field-oriented approach, directly addressing the needs of farmers and agricultural cooperatives (JA groups) across Japan. It has provided high-performance, low-cost crop protection products to agricultural practitioners. A major milestone in the company's history is the development of the herbicide active ingredient pyraclonil. This ingredient has been widely adopted in Japanese rice cultivation; according to company data, it is used in approximately half of Japan's rice paddy area, with a penetration rate of 46.0% in fiscal 2021 (719,095 ha). The company's 'Batchiri' series of one-shot rice herbicides achieved the top position in penetration area for nine consecutive years from 2011 to 2019, according to the Japan Plant Protection Association. The company has also expanded its portfolio to include IPM (Integrated Pest Management) related materials, such as natural enemies and microbial pesticides, for horticultural crops. Its production facilities have obtained ISO 9001 certification. In recent years, Kyoyu Agri has been addressing changes in the agricultural environment by developing new products and technologies that are friendly to people and the environment, and by pursuing overseas market development. The company also promotes SDGs initiatives and compliance.
- 2021
Pyraclonil penetration rate reaches 46.0% (719,095 ha) in Japanese rice paddies.
- 2011
Start of nine consecutive years (2011–2019) in which the Batchiri series ranked first in penetration area among one-shot rice herbicides.
- 1938
Company founded in Japan.
Products and positioning
A field-oriented agrochemical company contributing to safe and stable food production through research, development, manufacturing and sale of crop protection products, with a focus on rice herbicides and IPM-related materials.
Pyraclonil
Herbicide active ingredient developed by Kyoyu Agri, used in many mixed formulations for rice paddies in Japan.
Batchiri series
One-shot rice herbicides, including Batchiri, Batchiri LX, and Delta Attack.
Appare Z1-kilogram granule
Rice herbicide for controlling stubborn weeds such as cross grass and needle spikerush.
Batchiri LX Jumbo
Long-selling rice herbicide in the Batchiri series.
Atto Z400FG
Rice herbicide effective against special weeds such as false pimpernel.
Senjin Jumbo
Initial herbicide that suppresses algae and surface peeling.
Sakimori box granule
Insecticide-fungicide combination protecting rice from blast and planthoppers.
Inadaisho box granule
Insecticide-fungicide combination with three components controlling major rice pests and diseases.
Nekonacut flowable
Insecticide against root mites and long-haired mites.
Kaname flowable
Fungicide for disease control.
Pitaichi
IPM-related agent.
Sources5 sources
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