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KXLA

KXLA is an ethnic independent television station licensed to Rancho Palos Verdes, California, serving the Los Angeles area.

Last updated August 31, 2026

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Overview

KXLA is a multilingual and ethnic independent television station serving the Los Angeles television market. The station is licensed to Rancho Palos Verdes, California, while its studios are located on Corinth Avenue in West Los Angeles near Interstate 405. Its transmitter is situated on Mount Wilson, the principal transmission site for many Los Angeles-area television stations. KXLA operates as a broadcast television outlet rather than as a national cable or streaming brand, with programming distributed through a digital multiplex shared with KJLA. The station first went on the air in December 2000 under the call sign KRPA. At launch, it was affiliated with the America One television network. The station adopted the KXLA call letters on August 8, 2001, at which point its programming direction became associated with ethnic and community-oriented television content. The KXLA call sign had previously been used by a Pasadena radio station, which later became known as KWVE. KXLA's ownership is held by Rancho Palos Verdes Broadcasters, Inc. Ronald Ulloa serves as the company's president and majority owner. Ulloa also owns KVMD, a television station licensed to Twentynine Palms, California, creating an ownership connection between the two Southern California broadcast operations. KXLA's terrestrial footprint is centered on the Los Angeles market, where the station's ethnic programming serves audiences that may be underserved by general-market English-language broadcasters. A significant technical change occurred in 2004, when KXLA's transmitter was relocated from Catalina Island to Mount Wilson. The move placed the station's transmission facilities alongside those of many other Los Angeles stations and changed the geographic basis of its over-the-air coverage. KXLA later completed the federally required transition from analog to digital broadcasting: its analog UHF channel 44 signal ended on June 12, 2009, while its digital signal continued on pre-transition UHF channel 51 using virtual channel 44. On May 10, 2018, KXLA's main signal moved from a 4:3 presentation format to 16:9 widescreen. This enabled local programming and local newscasts to be presented in a format more consistent with contemporary television production. The station's digital multiplex carries eight subchannels shared with KJLA, although the available reference material does not specify the individual services or their programming schedules. KXLA's identity is therefore based on local terrestrial broadcasting, ethnic programming, and service to the diverse Los Angeles market. The call letters have also appeared in fictional television and film settings, including The China Syndrome, the television spin-off Tabitha, and Joe Dirt; those fictional uses are not connected to the real station's ownership or operations.

History

KXLA began broadcasting in December 2000 under the call sign KRPA. The station was initially affiliated with America One, a television network that provided programming to local broadcast affiliates. Its original transmission arrangement placed the transmitter on Catalina Island. On August 8, 2001, the station changed its call letters to KXLA and adopted an ethnic programming orientation. The new identity positioned the station as an independent local outlet serving the culturally diverse Los Angeles television market rather than as a conventional general-market network affiliate. The KXLA call sign had previously been used by a Pasadena radio station, which later operated under the name KWVE. In 2004, KXLA moved its transmitter from Catalina Island to Mount Wilson. Mount Wilson is the principal transmission location for many television stations serving Los Angeles, and the relocation aligned KXLA's facilities with the established infrastructure of the market. The station's studios are located on Corinth Avenue in West Los Angeles, near Interstate 405, while its license is associated with Rancho Palos Verdes. KXLA completed its transition from analog to digital television on June 12, 2009, when its analog UHF channel 44 signal was discontinued under the federally mandated digital television transition. The station's digital signal remained on its pre-transition UHF channel 51, with virtual channel 44 continuing to identify the service to viewers. KXLA operates on a digital multiplex shared with KJLA, and the multiplex carries eight subchannels. The station made another visible technical change on May 10, 2018, when its main signal moved from the traditional 4:3 aspect ratio to 16:9 widescreen. The change allowed local programming and local newscasts to use a contemporary widescreen format. KXLA is owned by Rancho Palos Verdes Broadcasters, Inc. Ronald Ulloa is identified as the company's president and majority owner. He also owns KVMD, a station licensed to Twentynine Palms, California. KXLA's documented role is that of an ethnic independent station serving the Los Angeles area through local digital terrestrial broadcasting. The available reference material does not provide a complete program schedule, detailed audience data, or a list of the individual services carried on its shared multiplex.

  • 2018

    Main signal changes to 16:9

    [1]

    KXLA transitioned its main signal from 4:3 to 16:9 widescreen presentation.

  • 2009

    Analog broadcasting ends

    [1]

    The station shut down its analog UHF channel 44 signal as part of the national digital television transition.

  • 2004

    Transmitter relocates to Mount Wilson

    [1]

    KXLA moved its transmitter from Catalina Island to Mount Wilson.

  • 2001

    Call sign changes to KXLA

    [1]

    On August 8, 2001, KRPA became KXLA and adopted ethnic programming.

  • 2000

    KXLA predecessor begins broadcasting as KRPA

    [1]

    The station signed on in December 2000 as KRPA and initially affiliated with America One.

Products and positioning

A local ethnic independent television station serving the diverse Los Angeles-area audience through terrestrial digital broadcasting.

  • Television broadcasting · 2000

    KXLA over-the-air television service

    The station's primary broadcast service is an ethnic independent television outlet licensed to Rancho Palos Verdes and serving the Los Angeles area. It is identified to viewers through virtual channel 44 and is transmitted digitally from Mount Wilson.

  • Digital television subchannels · 2009

    KXLA digital multiplex

    KXLA operates on a digital multiplex shared with KJLA. The multiplex carries eight subchannels, although the available source does not identify each subchannel or describe its individual programming.

  • Television programming · 2001

    Ethnic and local programming

    Following the 2001 call-sign change, KXLA became associated with ethnic programming aimed at the culturally diverse Los Angeles market. The station also carries local programming and local newscasts; detailed program titles are not specified in the available reference.

Brand decisions

  • 2018

    Conversion of the main signal to widescreenGeneration change

    Background

    KXLA's main signal had previously used a 4:3 presentation format.

    Action taken

    On May 10, 2018, the station changed its main signal to 16:9 widescreen.

    Aftermath

    Local programming and local newscasts could be presented in widescreen.

  • 2009

    Transition from analog to digital broadcastingGeneration change

    Background

    The United States implemented a federally mandated transition from analog television to digital broadcasting.

    Action taken

    KXLA discontinued its analog UHF channel 44 signal on June 12, 2009, while retaining digital channel 51 and virtual channel 44.

    Aftermath

    The station continued as a digital terrestrial broadcaster and operated a multiplex shared with KJLA.

  • 2004

    Relocation of transmission facilitiesOther

    Background

    KXLA's transmitter was originally located on Catalina Island.

    Action taken

    The station moved its transmitter to Mount Wilson.

    Aftermath

    KXLA's transmission facilities were placed at the principal broadcast site used by many other Los Angeles-area stations.

  • 2001

    Adoption of an ethnic independent station identityStrategy

    Background

    The station had begun operations in 2000 as KRPA, an America One affiliate.

    Action taken

    On August 8, 2001, it changed its call letters to KXLA and moved toward ethnic programming.

    Aftermath

    KXLA's subsequent identity became linked to ethnic and community-oriented television service in the Los Angeles market.

Recent events

  • 2018

    KXLA transitions its main signal to widescreen[1]

    Product launch

    On May 10, 2018, KXLA changed its main signal presentation from 4:3 to 16:9, allowing local programming and newscasts to be broadcast in widescreen.

  • 2009

    KXLA completes analog shutdown[1]

    Regulation

    KXLA ended its analog UHF channel 44 service on June 12, 2009, as part of the federally mandated transition to digital television. Its digital signal remained on UHF channel 51 with virtual channel 44.

  • 2004

    KXLA transmitter moves to Mount Wilson[1]

    Other

    The station relocated its transmitter from Catalina Island to Mount Wilson, the major transmission site serving the Los Angeles market.

  • 2001

    Station adopts KXLA call letters and ethnic programming identity[1]

    Product generation

    On August 8, 2001, the station changed its call sign to KXLA and shifted to an ethnic programming orientation.

  • 2000

    KXLA signs on as KRPA[1]

    Product launch

    The station began broadcasting in December 2000 under the KRPA call sign as an America One affiliate.

Sources2 sources

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