KVOS-TV
A Bellingham-licensed television station serving the Seattle–Tacoma market and parts of southwestern British Columbia, currently affiliated with Univision.
Last updated October 14, 2026
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Overview
KVOS-TV is a television station licensed to Bellingham, Washington, broadcasting on channel 12 and serving the wider Seattle–Tacoma market. The station is owned by Weigel Broadcasting and operates alongside Seattle-licensed KFFV. Its current principal affiliation is with Univision, while additional digital channels carry Weigel and other multicast network services. KVOS-TV's transmitter is located on Mount Constitution on Orcas Island in the San Juan Islands, giving it unusually broad over-the-air reach across northwestern Washington, the British Columbia Lower Mainland, southern Vancouver Island, and nearby coastal areas. The station began broadcasting on June 3, 1953, under the ownership of Bellingham businessman Rogan Jones, who also owned KVOS radio. Its first broadcast was film coverage of the coronation of Queen Elizabeth II. Because Vancouver did not yet have a locally operated television station when KVOS launched, the station quickly developed a cross-border audience in British Columbia. Its original identity, “Your Peace Arch Station,” emphasized its role as a regional broadcaster serving both Washington and Canada. KVOS initially struggled financially because Bellingham alone was not a sufficiently large advertising market. Jones responded by constructing a powerful transmitter on Orcas Island and, in 1955, establishing a Canadian subsidiary in Vancouver so British Columbia advertisers could buy time directly. This cross-border business model became central to the station's history. For many years, KVOS was more significant in southwestern British Columbia than its Bellingham license might suggest. Its Vancouver operations included Canawest Film Studios, which produced documentaries and other programming and became an important employer of Canadian creative personnel during an era when domestic television production in Canada was comparatively limited. The station changed ownership several times. Jones sold it to Wometco Enterprises in 1962. Wometco was later acquired by Kohlberg Kravis Roberts, after which KVOS was sold to Ackerley Communications in 1985. Clear Channel Communications acquired Ackerley in 2003, and the station subsequently became part of Newport Television. A proposed transfer to LK Station Group did not proceed because that buyer could not obtain financing. OTA Broadcasting ultimately acquired KVOS, taking control in 2012, and Weigel Broadcasting acquired it in a transaction that closed in 2018. KVOS's network affiliations also evolved repeatedly. It launched as a DuMont affiliate and became a primary CBS affiliate in 1955. During the late 1970s and 1980s, disputes involving duplicate CBS programming in the Seattle market and Canadian regulation reduced its CBS schedule. Although it retained limited CBS programming for a period, KVOS increasingly operated as an independent station, carrying syndicated shows, local productions, public affairs, and programs supplied by Toronto's Citytv. The launch and expansion of Citytv outlets in Vancouver and Victoria later displaced KVOS from some Canadian cable systems and ended its access to Citytv programming. In the 1990s and 2000s, syndicated exclusivity rules and changing cable carriage arrangements reduced the station's visibility in Seattle, although its signal remained strong in Canada. KVOS became a MeTV affiliate in 2011 and later developed a substantial digital multicast lineup. After the OTA Broadcasting acquisition, station operations were consolidated in Seattle and the original Bellingham facility was closed. Weigel's acquisition brought KVOS and KFFV under common ownership and led to a further reorganization of the digital channels around Heroes & Icons, MeTV, Decades, Start TV, MeTV+, and Story Television. At the beginning of 2024, KVOS's main channel switched from Weigel's Heroes & Icons to Univision after KUNS-TV changed affiliations. Heroes & Icons moved to a digital subchannel. The Univision transition expanded the network's over-the-air availability in Vancouver, Victoria, and southwestern British Columbia, giving KVOS a new cross-border role while preserving its long-standing regional reach.
History
KVOS-TV signed on June 3, 1953, as a Bellingham, Washington, station owned by local businessman Rogan Jones, who also owned KVOS radio. Its inaugural broadcast was a kinescope of Queen Elizabeth II's coronation. The station launched at a particularly significant moment for cross-border broadcasting: Vancouver had not yet developed a locally operated television service, allowing KVOS to attract viewers and advertisers throughout southwestern British Columbia. To make the station economically viable, Jones built a high-powered transmitter on Mount Constitution on Orcas Island. The location improved coverage across the San Juan Islands, northwestern Washington, the Lower Mainland, and southern Vancouver Island, although it did not fully solve the station's difficulty in reaching the main Seattle market. In 1955, KVOS established a Canadian subsidiary in Vancouver to sell advertising to British Columbia businesses. This arrangement made the station an important commercial broadcaster for Canadian viewers despite its American license. KVOS was initially affiliated with the DuMont Television Network and joined CBS as a primary affiliate in 1955. Its cross-border role expanded during the 1960s and 1970s. The station operated Vancouver production facilities and, through Canawest Film Studios, produced documentaries and other programming. These operations were unusually substantial for a station based in a relatively small American city and employed Canadian writers, performers, artists, and production workers. The station's Canadian business model was weakened in 1976 when Canadian tax rules changed so that Canadian companies could no longer deduct advertising bought on American stations in the same manner. KVOS closed its Canadian production office and reduced advertising rates to soften the impact. It continued to face criticism in Canadian regulatory proceedings from broadcasters who argued that the station diverted advertising revenue from Vancouver television services. Meanwhile, disputes involving CBS and Seattle's KIRO-TV, combined with Canadian policies intended to limit American network programming on cable, led KVOS to reduce its CBS schedule. By the late 1970s and 1980s it was functioning largely as an independent station, even while retaining some CBS programming for a time. Wometco Enterprises purchased KVOS from Jones in 1962. After Wometco was acquired by Kohlberg Kravis Roberts, the station was sold to Ackerley Communications in 1985. It later passed to Clear Channel Communications in 2003 and then into the Newport Television portfolio. A planned resale to LK Station Group failed when the buyer could not secure financing. During this era KVOS's Seattle visibility was affected by FCC syndicated-exclusivity rules, while its Canadian cable carriage also changed as Vancouver and Victoria gained more local services. Beginning in 1990, KVOS carried selected programming from Toronto-based Citytv. This relationship ended after CHUM Limited expanded its own Vancouver and Victoria operations in 2001, displacing KVOS on some Canadian cable systems and removing Citytv as a major programming source. The station continued with syndicated entertainment, local news and public affairs, religious programming, and other paid or informational content. Digital broadcasting created a new phase. KVOS became a MeTV affiliate in 2011 and added several multicast services over subsequent years. OTA Broadcasting acquired the station and took control in 2012, pairing it with KFFV and moving most operations from Bellingham to Seattle. Weigel Broadcasting acquired KVOS and KFFV in a transaction completed in January 2018. Under Weigel, KVOS reorganized its digital lineup to include Heroes & Icons, MeTV, Decades, Start TV, MeTV+, and Story Television at different points. In 2024, KVOS changed its principal affiliation to Univision after KUNS-TV became a CW affiliate. Heroes & Icons moved to a secondary digital channel. The change gave Univision a broad over-the-air presence in southwestern British Columbia as well as northwestern Washington, continuing KVOS's longstanding function as a cross-border station while aligning its primary service with the Seattle television market.
- 2024
Primary affiliation changes to Univision
[1]Univision replaces Heroes & Icons on KVOS's main channel, while Heroes & Icons moves to a digital subchannel.
- 2018
Weigel Broadcasting ownership begins
[1]Weigel completes the purchase of KVOS-TV and KFFV.
- 2012
OTA Broadcasting takes control
[1]OTA Broadcasting acquires KVOS and moves most operational functions to Seattle.
- 2011
MeTV affiliation begins
[1]KVOS becomes an affiliate of MeTV and begins expanding its digital multicast strategy.
- 2003
Clear Channel ownership begins
[1]Clear Channel Communications acquires Ackerley and adds KVOS to its television division.
- 1985
Ackerley Communications acquisition
[1]Following the breakup of the Wometco group, KVOS is sold to Ackerley Communications.
- 1976
Canadian tax change reshapes operations
[1]A change in Canadian advertising tax treatment leads KVOS to close its Canadian production office and lower advertising rates.
- 1962
Sale to Wometco Enterprises
[1]Rogan Jones sells the station to Miami-based Wometco Enterprises.
- 1955
Canadian advertising subsidiary established
[1]KVOS creates a Vancouver-based subsidiary to sell advertising to British Columbia businesses.
- 1953
KVOS-TV signs on
[1]The station begins broadcasting from Bellingham with coverage of Queen Elizabeth II's coronation and adopts a cross-border regional identity.
Products and positioning
A cross-border regional broadcast station with a Bellingham license, a Seattle-market orientation, and unusually strong reach into southwestern British Columbia. Its programming identity has shifted from locally produced and syndicated general entertainment to a combination of Univision on the main feed and multicast networks on digital subchannels.
Primary television network affiliation · 2024
Univision
KVOS's primary programming service since the beginning of 2024. The affiliation gives the Seattle-market station a Spanish-language network schedule and extends Univision's over-the-air availability into parts of southwestern British Columbia, where KVOS has historically maintained strong reception.
Multicast television services · 2011
Digital multicast network lineup
KVOS has carried a changing group of digital subchannels, including Heroes & Icons, MeTV, Decades, Start TV, MeTV+, and Story Television. The lineup reflects Weigel Broadcasting's strategy of distributing multiple specialized network brands through local broadcast stations.
Television production · 1953
Local and regional programming
Historically, KVOS produced news, public-affairs, informational, cultural, and entertainment programs for audiences in Washington and British Columbia. Notable examples included Anchor, The 10:30 Report, Weeks End, Cana West, Pacific Style, Pacific Issues, Sports Probe, and Red's Classic Theatre.
Marketing campaigns
- 1953Your Peace Arch Station
Northwestern Washington · British Columbia
KVOS's original positioning campaign presented the station as a broadcaster connecting Washington state and southwestern British Columbia across the Peace Arch border.
Outcome. The cross-border identity became a defining feature of the station's early commercial and programming strategy.
Brand decisions
2024
Move Univision to the primary channelGeneration changeBackground
KUNS-TV, the previous Univision outlet in the Seattle market, changed its affiliation at the start of 2024.
Action taken
KVOS placed Univision on its main channel and moved Heroes & Icons to a secondary digital channel.
Aftermath
Univision programming became available over the air in Vancouver, Victoria, and southwestern British Columbia through KVOS's signal.
2018
Sell KVOS-TV to Weigel BroadcastingM&ABackground
OTA Broadcasting owned KVOS and KFFV as paired stations in the Puget Sound region.
Action taken
Weigel agreed to acquire KVOS-TV and KFFV, with the transaction closing in January 2018.
Aftermath
Weigel gained control of both of its MeTV-affiliated stations in the region and reorganized KVOS's digital channels.
Transaction value. $23.2 million (Announced October 18, 2017; closed January 15, 2018)
2011
Adopt MeTV as a primary affiliationProduct launchBackground
KVOS was rebuilding its audience and programming mix after years of changing network relationships and cable carriage conditions.
Action taken
The station affiliated with MeTV and subsequently added additional digital multicast services.
Aftermath
KVOS developed a stronger connection to Weigel's classic-television and specialty-network portfolio.
1976
Adjust to Canadian advertising tax changesStrategyBackground
Canadian tax law changed the treatment of advertising purchased from American television stations.
Action taken
KVOS closed its Canadian production office and reduced advertising rates to limit the effect on advertisers.
Aftermath
The station survived but faced a reduced Canadian operating and production footprint.
1955
Create a Canadian advertising subsidiaryStrategyBackground
KVOS faced financial pressure because its Bellingham license did not by itself provide a sufficiently large advertising base.
Action taken
The station incorporated a Vancouver subsidiary that enabled British Columbia businesses to purchase advertising directly.
Aftermath
The arrangement supported KVOS's long-term role as a cross-border station with a substantial Canadian audience.
Sources2 sources
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